WOLF, BLOCK, SCHORR AND SOLIS-COHEN Twelfth Floor Packard Building S.E. Corner 15th & Chestnut Streets Philadelphia, PA 19102-2678 Phone: (215) 977-2226 (Direct Dial) July 9, 1996 Jonathan G. Katz, Secretary Securities and Exchange Commission 450 Fifth Street, N.W. Washington, DC 20549 RE:Trading Practices Rules Concerning Securities Offerings File No. S7-11-96 RIN 3235-AF54 Release No. 33-7282, 34-37094, IC-21883, IS-965 (April 11, 1996) the ("Release") Dear Mr. Katz: We are writing to comment on certain aspects of the above identified proposed restructuring and revision of the trading practices rules. We recommend that proposed Regulation M be clarified and revised with respect to "direct issuance" dividend reinvestment and stock purchase plans ("DRSPPs"), for which securities will or may be sold by the issuer. Our concern is significant because such plans typically remain in effect continuously over an extended period of time. If, in a particular case, a DRSPP constitutes an ongoing and continuing "distribution" for purposes of Regulation M, and the administration of the plan fails to qualify for an exemption from the Rule 102 prohibition on purchases, an issuer (and possibly its affiliates) would never be in a position to purchase the issuer's securities that underlie its plan. Preliminarily, we note that the covering Release sets forth certain positions with respect to such DRSPPs that are not contained in the rules themselves. In order to make the rules more clear and user friendly, any substantive policies or distinctions reflected in the covering Release or otherwise relating to DRSPPs in this context should be contained within the rules. Furthermore, we note that a number of Staff positions regarding the administration of such plans are set forth in a letter to the Stock Transfer Association, Release No. 34-35041 (Dec. 1, 1994), [1994-95] Fed. Sec. L. Rep. (CCH) 76,940, as modified by letter regarding dividend reinvestment and stock purchase plans [1995] Fed. Sec. L. Rep. (CCH) 77,110 (May 12, 1995) (collectively, the "STA Letter"). The STA Letter addresses a number of details on the administration of plans in order to be exempted from Rule 10b-6, and the Commission apparently intended these positions to remain applicable under Regulation M. So that parties affected may find all of the requirements in one convenient place, the various matters addressed in the STA Letter, as they may be modified for purposes of Regulation M, should be embodied within Regulation M. Given the number of special issues that relate to DRSPPs, possibly they should be assembled in a separate rule to be included as part of Regulation M. Plan Features Preliminarily, we note that DRSPPs may contain some or all of the features set forth below, in addition to the reinvestment of cash dividends. Regulation M should be classified so that issuers under such plans can ascertain whether, and if so under what circumstances, Regulation M restricts their purchases of their own shares. (Parenthetically, we note our view that none of the features should give rise to a general prohibition on share purchases.) 1. Plans typically permit the issuer to determine from time to time whether the shares are to be purchased for the plan from the issuer or from other sources (e.g., on the open market or in transactions negotiated with existing security holders). 2. Some plans permit the purchase of shares at a discount from the current trading market price (a "Discount"). The terms of the plan may permit the issuer to determine, with respect to each investment period, whether there will be any Discount and, if so, the level of the Discount within a predetermined range. 3. Voluntary cash investments (i.e., "new" cash not derived from the issuer's dividends) may be permitted by plan participants on the dividend payment dates, and possibly on other dates as well -- for example, on a monthly cycle, when dividends are paid only on a quarterly cycle ("Voluntary Investments"). Typically, Voluntary Investments are limited to a fixed dollar amount per participant per investment period, with the normal maximum being in the range of not more than several thousand dollars ("Permitted Voluntary Investments"). Plans may also permit Voluntary Investments up to a higher fixed dollar amount, or with no dollar limit fixed in the plan, pursuant to waivers that the issuer may grant to particular participants with respect to particular investment periods ("Waivers"). Typically, Waivers and the issuer's right to reject Voluntary Investments apply only to amounts in excess of the Permitted Voluntary Investments. Plans that permit issuers to accept or reject Voluntary Investments in whole or in part typically set forth a variety of factors that the issuer will consider in acting on requests to make Voluntary Investments, including such matters as market conditions, the issuer's need for capital, the identity of and past investments by the participant and other matters. Accordingly, it can reasonably be anticipated that the level of sales under a plan may fluctuate widely from period to period if it includes such features as a Discount that can be varied from time to time by the issuer and Voluntary Investments that may be accepted or rejected from time to time by the issuer. 1. Some DRSPPs permit a participant's initial purchase of the issuer's shares to be made through the plan by persons who had no prior shareholding (an "Open Enrollment" feature). The broadest Open Enrollment features permit purchases by anyone. Other Open Enrollment plans may be limited to persons with a specified relationship to the issuer such as employees, agents, customers, suppliers, etc. 2. DRSPPs typically reserve to the issuer or its board the right to amend, modify or terminate the plan at any time and in any manner. 3. Some DRSPPs call for purchases by the plan administrator on particular dates with respect to each investment period, or during a brief period beginning on such date and proceeding as promptly as practicable thereafter, if market or regulatory conditions preclude the purchase of all of the shares on one day. Other DRSPPs require the administrator to make share purchases during a specified period, typically of five to ten trading days. 4. Some investment decisions, for example Voluntary Investments, must be initiated by the plan participant in advance of the purchase date. Even if Voluntary Investments can be made on a monthly cycle, typically there is at least a week between a scheduled purchase date and the time when a participant must initiate the process to make a Voluntary Investment on the next monthly purchase date. Accordingly, under such a plan, normally there would be a "window" of one week or more during each monthly cycle from the time one purchase is completed by the administrator until the time participants must make a commitment for purchasing shares during the next purchase period. 4. If shares for participants are purchased from the issuer, the price may be set as the average trading market price over a trailing period, typically spanning less than three calendar weeks, preceding the purchase date (the "Pricing Period"). For some or all Voluntary Investments, plans may have a further refinement -- to eliminate from the calculation those trading days when the market price does not exceed a threshold price that the issuer may fix to be applicable to the particular purchase date. In theory, if the issuer is selling the shares to be purchased through the plan, it may have a direct interest in the market price of the shares during the Pricing Period. However, it does not have the same interest during the "window" between one purchase date and the beginning of the Pricing Period for the next purchase date. 5. Typically the issuer will announce the adoption of a DRSPP to all shareholders, and will distribute prospectuses if registration under the Securities Act is required, at the time the plan is adopted. The prospectus and a description of the plan will be distributed to new shareholders on an individual basis when they first become shareholders of record. The existence of the plan may be mentioned from time to time in annual reports and other descriptions of shareholder services generally available, but normally there is no continuing effort to solicit participation in or otherwise to "market" the plan or the underlying securities on an active basis. If marketing efforts are undertaken, e.g., through print media or direct mail, such efforts are likely to be intermittent and not on a continuing basis. 6. When securities are registered for issuance under a plan, the issuer typically registers enough securities to meet the foreseeable need on a maximum basis over an extended period of time -- e.g., two years. Recommendations We recommend that Regulation M be clarified or modified as set forth below relating to DRSPPs. To a significant extent, we believe that the results advocated below would be the normal conclusions to be drawn from the present proposal and the prior interpretations (including the STA Letter). We believe it would be very desirable, however, to make the results explicit in Regulation M in order to eliminate any uncertainty. 1. For other purposes, the Commission has treated DRSPPs as being offers of securities on a regularly repeating but intermittent basis rather than continuous offerings. Even if a plan does not qualify for an exemption generally under Regulation M, a plan containing all of the features described above should not be treated as a distribution that is occurring during the "window" periods described in paragraphs 7 and 8 above in the list of "Plan Features." Regulation M should be clarified to permit issuers to purchase their own shares during such window periods, as long as no purchases are made on a day during a Pricing Period or on the trading day immediately preceding the trading day on which a participant has the last opportunity to make a commitment to make a Voluntary Investment for the next purchase date. This suggestion is consistent with part III B of the STA Letter. 2. No distribution should be deemed to be occurring during any period when purchases for the plan are being made from sources other than the issuer, even if the issuer has the option to be the seller of the securities. Because the issuer would not be selling the securities to the plan participants during such period and would not receive the proceeds of the plan purchases, it would have no incentive to make purchases of its own securities in order to drive the market price up to its own advantage as a contemporaneous seller of shares to the plan. (We note that when securities are registered under the 1933 Act for a plan, the Staff considers the registration statement to cover securities purchased by the plan from other sources as well as from the issuer itself, but this principle applied in the 1933 Act context serves a different purpose, and is unnecessary to apply in the Regulation M context.) 3. If a plan constitutes a distribution that fails to qualify for an exemption from the Regulation M purchase prohibition because of one or more plan features, the plan should not be considered to be a distribution if the issuer has used its discretion and/or its amendment/modification power to suspend the application of that feature, for a period of at least five trading days prior to and during the period when the issuer purchases its securities, without prejudice to the right of the issuer to reinstate the application of the relevant feature (s) after it completes its purchase of its securities. 4. The terms "special selling efforts and selling methods" should be defined not to include, individually or in combination, any of the following: (i) General announcements of the adoption or significant modification of a plan and general distributions of prospectuses and related explanatory literature. If you disagree with respect to this item, the distribution period should be deemed to terminate 30 days after the completion of the initial announcement of the plan, the initial distribution of prospectuses and 10 days after the general announcement of any significant modification of the plan (other than a modification that simply eliminates a feature that causes the plan to be a distribution); (ii) Distribution of the foregoing materials to new shareholders on an individual basis when they first become shareholders; (iii) A listing of the plan as a shareholder service available to beneficial owners of the company's securities (including persons whose shares are registered in a street name) as part of a general communication (including an Internet home page) on shareholder information or in annual or other regular periodic reports distributed by the issuer; (iv) Establishment from time to time of a Discount, or the setting of threshold prices in connection with Voluntary Investments, as described in paragraph 8 above in the list of Plan Features; and (v) Actions by the issuer in accepting or rejecting Voluntary Investments, or granting Waivers. 5. The definition of "distribution" in Rule 101 includes "the magnitude of the offering" as one of the factors to consider. The Release in the text following footnote 71 states: Thus, the "magnitude" and "special selling efforts and selling methods" tests would be applied to offers and sales under such plan to determine whether a distribution exists. In determining the magnitude of an offering of plan shares, an issuer would need to consider the amount of securities it distributes through the plan directly and indirectly . . . (emphasis added). It should be made clear that, in making the determination, it is necessary for the issuer to consider only sales of securities made by the plan during the three weeks preceding the date of any intended purchase by the issuer of its own securities (and possibly also the amount of securities reasonably anticipated to be sold on the next investment date). A longer history of activity under the plan is not relevant for this purpose. It should not be necessary to consider the total amount of securities either sold already or unsold and still registered for issuance under the plan. (This suggestion is consistent with the decision to treat each takedown from a shelf registration statement as a separate transaction. See the Release text at Note 41.) We note that the level of purchases under a DRSPP may, and indeed is likely to, fluctuate widely from period to period for a plan that permits issuers to establish and change Discounts from time to time and also permits issuers to reject Voluntary Investments, in whole or in part, during any purchase period. 6. The definition of an agent independent of the issuer includes the requirement that "Neither the issuer nor an affiliate of the issuer exercises any direct or indirect control or influence over the times when, or prices at which, the independent agent may purchase the issuer's securities for the plan . . ." The Release, in the text at footnote 71, states the following: Except with respect to the issuer's ability to change its determination once every three months regarding the source of shares to fund a plan, an agent would not be considered independent if the issuer directs the agent as to the source of shares, or the timing of purchases of shares (e.g., a requirement that shares to fund the plan must be purchased on the plan's investment date). The issuer, however, may establish general conditions for the operation of the plan, including, for example, requirements with respect to the return of uninvested funds to plan participants, and requirements that optional cash payments be invested within 35 days of receipt. (emphasis added) Almost every DRSPP will set forth in the plan itself a time or relatively short time period when purchases are to be made by the plan administrator. The fixed purchase date may be (or begin on) the dividend payment date in dividend payment months, and a fixed day of the calendar month, or the next succeeding business day, in other months. The plans also typically set a formula, usually related to the market price on a date or during a Pricing Period, at which shares will be purchased from the issuer. The Release might be read to suggest that these plan features could cause the agent to be non-independent. We recognize that similar limitations were contained in the STA Letter at footnote 9. However, we believe strongly that provisions in the plan relating to the timing of purchases on a date or during a brief period are not in any way inconsistent with the purpose of the exemption and should not render the exemption unavailable. Indeed, we believe that many independent plan administrators do not want the discretion or responsibility of timing the market to determine when purchases should be made. Furthermore, a provision setting forth the price at which shares will be purchased from the issuer (typically a formula based upon the market price) is essential in order that the plan can function, because the absence of such a provision would leave a key issue unaddressed (i.e., the purchase price of shares to be acquired from the issuer). The rule should make clear that any provisions fixed by the plan itself regarding the timing or pricing of purchases do not taint the agent's independence (and for this purpose provisions should be deemed fixed in the plan notwithstanding any general reservation by the issuer of the right to amend or modify the plan). Similarly, the right of the issuer to establish a Discount from time to time should be excluded specifically from being deemed direct or indirect control over the prices at which the agent may purchase the securities for the plan. Furthermore, as the Release generally assumes, the issuer's right to determine from time to time whether the shares are purchased from it or on the open market should not taint the agent's independence. The features mentioned in this paragraph and the preceding paragraph should be treated simply as terms that establish the structure of the plan, and not for relevant purposes as interference with the administrator's independence. 7. The definition of "agent independent of the issuer" provides that the issuer may change the determination regarding the source of the shares "once in any three-month period." Because dividend payment dates may vary slightly from one payment to another (occasioned in part by certain calendar days being non-business days), two consecutive "quarterly" purchases may occur at the beginning and the end of (i.e., within) the same three- month period. To preserve the substance of the provision, but to avoid an unintended result, it should be made clear in Regulation M that at least 80 days must elapse (rather than a three- month period) between the two purchase dates, when the issuer changes the source of the shares to be purchased. 8. The STA Letter states in Section IV A (the final paragraph) that "predictions . . . may not be included in any materials" relating to the plan. This limitation should not be included in Regulation M with respect to any plan for which the underlying securities are registered under the 1933 Act. If retained in any form, the limitation should be relaxed to make clear that references to a plan as an available shareholder services may be included in another document, such as an annual report to shareholders, containing predictions. It should also be made clear that predictions may be included in registration statements relating to the plan (including documents incorporated by reference). It is the current practice for registration statements relating to DRSPPs to be filed on Form S-3, which in turn incorporates numerous other 1934 Act filings. The registration statement, including the incorporated filings, may in fact include (and be required to include) predictions. General As will be evident from the foregoing, we believe that there are a great many special and complex issues related to DRSPPs which should be addressed in the context of the trading practice rules. Regulation M does not address all of the unique aspects of DRSPPs, even to the extent that some of the issues have been addressed previously by the STA Letter. Additionally, we note that the undersigned has communicated directly with counsel for the Stock Transfer Association, Inc., whose comments to you on the trading practice rules are contained in its letter dated June 14, 1996. We concur generally with the views expressed in that letter. Accordingly, we recommend that the Staff meet with representatives of the STA as well as other interested parties to address the specific issues relating to DRSPPs. The undersigned would be pleased to participate in such a meeting, if that would be helpful. Very truly yours, Carl W. Schneider For WOLF, BLOCK, SCHORR and SOLIS-COHEN CWS:paa