UNITED STATES SECURITIES AND EXCHANGE COMMISSION Investment Advisers Act of 1940 Release No. 1715 / April 13, 1998 Administrative Proceeding File No. 3-9578 IN THE MATTER OF STEVEN L. DOWN The Commission instituted proceedings against Steven L. Down pursuant to Section 203 (f) of the Investment Advisers Act of 1940. The Order sets a public hearing, at a time and place to be fixed and before an Administrative Law Judge, for the purposes of taking evidence on the question of whether Down should be sanctioned based upon the entry of a civil injunction against him in Securities and Exchange Commission v. Investors Dynamics Corporation and Steven L. Down. The Commission's complaint in the civil action alleged that from October 1994 through March 1996, Down offered and sold unregistered securities in the form of a pyramid marketing plan. The complaint also alleged that in marketing these securities Down fraudulently: exaggerated earnings projections by stating participants in the program could earn $1,000 per week; failed to disclose the risk of market saturation which arose as a result of the pyramid nature of IDC's membership program with the consequent risk that latecomers to the pyramid program might not realize the same returns received by prior members; and failed to disclose that Down, had received virtually all the net profit of the company in the form of putative loan repayments or other compensation.