UNITED STATES OF AMERICA
                                      Before the
                          SECURITIES AND EXCHANGE COMMISSION


          SECURITIES ACT OF 1933
          Release No.   7643 / February 24, 1999

          ADMINISTRATIVE PROCEEDING
          File No.  3-9837
          ______________________________
                                        :
          In the Matter of              :    ORDER INSTITUTING PUBLIC
                                        :    PROCEEDINGS PURSUANT TO
          HASTINGS COMMUNICATIONS       :    SECTION 8A OF THE SECURITIES
                                        :    ACT OF 1933,  MAKING FINDINGS,
                                        :    AND IMPOSING A CEASE-AND-
                                        :    DESIST ORDER
               Respondent.              :
          _____________________________ :

                                         I.

               The Securities and Exchange Commission ("Commission") deems
          it appropriate to institute public cease-and-desist proceedings
          against Hastings Communications ("Hastings"), pursuant to Section
          8A of the Securities Act of 1933 ("Securities Act").

               In anticipation of the institution of these proceedings,
          Hastings has submitted an Offer of Settlement ("Offer"), which
          the Commission has determined to accept.  Solely for the purpose
          of these proceedings and any other proceedings brought by or on
          behalf of the Commission or in which the Commission is a party,
          and without admitting or denying the findings herein, except that
          Hastings admits the Commission’s jurisdiction over it and over
          the subject matter of these proceedings, Hastings has consented
          to the entry of this Order Instituting Public Proceedings
          Pursuant to Section 8A of the Securities Act of 1933, Making
          Findings and Imposing a Cease-and-Desist Order ("Order") and to
          the imposition of the cease-and-desist order set forth below.

                                         II.

               On the basis of this Order and the Offer submitted by
          Hastings, the Commission finds that:




               A.   Hastings is a privately-held corporation located in
          Fort Lauderdale, Florida;

               B.   Hastings owns the Internet website, Stockprofiles.com;

               C.   Hastings publishes "profiles" of publicly-traded,
          featured companies on the Stockprofiles.com website.  Some of
          these profiles describe the "investment appeal" of the profiled
          companies.  At least one profile recommends a featured company as
          a "strong speculative buy";

               D.   Issuers profiled on Stockprofiles.com paid fees in the
          form of stock or cash to Hastings in exchange for the publication
          of their profiles on Stockprofiles.com;

               E.   Section 17(b) of the Securities Act makes it unlawful
          for any person:

                    to publish . . . or circulate any notice,
                    circular, advertisement . . . or
                    communication which, though not purporting
                    to offer a security for sale, describes
                    such security for a consideration received
                    or to be received, directly or indirectly,
                    from an issuer . . . without fully
                    disclosing the receipt, whether past or
                    prospective, of such consideration and the
                    amount thereof; and

               F.   Hastings violated Section 17(b) of the Securities Act
          by failing to fully disclose on its Internet website its receipt
          of compensation from the issuers touted on Stockprofiles.com, and
          the amounts thereof.

                                        III.

               Based on the foregoing, the Commission deems it appropriate
          to accept the Offer of Settlement of Hastings and accordingly,

               IT IS ORDERED, pursuant to Section 8A of the Securities Act,
          that Hastings cease-and-desist from committing or causing any
          violation and any future violation of Section 17(b) of the
          Securities Act.

               By the Commission.



                                             Jonathan G. Katz
                                             Secretary