Subject: File No.
From: van b land
Affiliation: NAIFA

October 27, 2010

File Number S7-15-10
Allowing broker dealers to compete on sales charges will put too much focus on cost and can possibly create a race to the bottom in which loss of services through registered reps will hurt primarily the middle class market in that individualized services will be cut back hurting the clients.

Thank you,

Van Land