Subject: File No.
From: John L. Davis
Affiliation: President, JL Davis Properties, LLC, and JL Davis Financial Corporation

October 27, 2010

I urge the SEC to protect middle market consumers by abandoning the idea of setting mutual fund pricing at NAV and allowing broker dealers to set their own additional charges.

Doing so creates a "race to the bottom" in terms of fes, where large b/d's would likely provide such minimal service to the middle market consumer that their chances of meeting long term financial goals with the assistance of a compentent, fairly paid professional (like us) would be remote.

Thank you.