Subject: File No. s7-12-18
From: Richard Franco

September 24, 2018

OVERALL INVESTOR EXPERIENCE

1. How do you pick funds? What information do you want to know when you make an investment in a fund? What publications or websites do you review? What tools, online or otherwise, do you use? Do you look at the SECs website?
I used my brokers website to pick a good target date fund to suit my needs.

2. Do you read current fund disclosure documents? Do you understand them? Is there information you do not receive from the fund that you would like to get?
No, they are too long.

3. How well do current fund disclosures (such as a summary prospectus, prospectus, or shareholder report) help you pick an investment? Is it easy to compare different funds? Are there technology-based tools that could make fund comparisons easier? What helpful features do those tools have?
I do not use them.

4. Do you use the advice of a financial professional? Does a financial professional's help affect whether and how you use fund disclosures?
No. Too expensive.

DELIVERY

5. How do you prefer to receive communications about fund investments? For example, do you prefer mail delivery, email, website availability, mobile applications, or a combination?
E-mail

6. What types of fund information do you prefer to access electronically? What types of fund information do you prefer to receive in paper? Are there other wayssuch as by video or audio, you would like to receive fund information?
E-mail

7. How can the SEC better use technology and communication tools to help investors focus on important fund information?

DESIGN

8. Is there too much technical writing in fund disclosure? Would you prefer more tables, charts, and graphs? Would these graphic displayes be in addition to, or in place of, text-heavy disclosures?
Yes

9. Do you prefer to receive shorter 'Summary' disclosures, with additional information available online or upon request?
Yes

10. Should fund disclosures be more personalized? For example, should disclosures show the amount of fees you paid or your actual investment returns? If so, how?

CONTENT

11. Do fund disclosures make the fund's strategies and the level of risk clear? How can funds improve these disclosures? Would a risk rating, such as a numerical or graphical measure of risk, be helpful?
No. Give a rating.

There are 2 measures of risk in a prospectus, the risk bullet points and the performance.

The risk bullets make a money market look scarier than an S 500 fund.

Since performance has been positive for nearly 10 years, next year, it would not be much of a risk indacator.

12. Fund fees and expenses can significantly affect a fund's investment returns over time. Do you think funds clearly disclose their fees and expenses? How could funds improve the disclosure of fees and expenses? Would a comparison of your funds fees against other funds fees help?
No. Shorten it and compare funds.

13. Do you consider the past performance of a fund when making an investment decision? How could we improve the presentation of performance information?
Yes. Show more useful comparisons.

FINAL THOUGHTS

14. Aside from this questionnaire, are there other ways the SEC can engage with investors, like you, on key topics? Is there anything else you would like to tell us?
Test disclosure with everyday investors... and folks who sign up for surveys or do focus groups for money are not regular investors.