Subject: S7-04-23: Webform Comments from Jennifer Martinez
From: Jennifer Martinez
Affiliation:

Oct. 22, 2023

October 22, 2023

Securities and Exchange Commission
100 F Street NE
Washington, DC 20549

Re: Safeguarding Advisory Client Assets, File Number S7-04-23
Public Comment on Proposed Rule Amendments

Dear Securities and Exchange Commission,

I am writing to provide my comments and concerns regarding the
proposed rule amendments on the safeguarding of advisory client
assets. While I appreciate the SEC's intention to enhance
investor protections and address gaps in the custody rule, I believe
there are certain aspects of the proposal that need further
consideration.

Firstly, I am concerned about the potential negative impact that these
proposed rules may have on the innovation and development of
blockchain technology. Blockchain has the potential to revolutionize
the financial industry, providing increased efficiency, transparency,
and security. However, these proposed rules, particularly the
increased reporting requirements, may impose excessive regulatory
burdens and impediments on blockchain-based projects. This could
stifle innovation and hinder the growth of this emerging technology.
It is important that the SEC carefully considers the potential
negative consequences that these rules may have on blockchain
innovation and takes steps to mitigate any unnecessary barriers.

Additionally, I am worried about the impact of these rules on small
businesses and startups in the advisory industry. The proposed
reporting requirements will impose significant costs on small
businesses, requiring them to track personal identifiable information,
which they would not otherwise be required to do. This additional
burden could put small businesses and start-ups at a severe
disadvantage and restrict their ability to compete. The SEC should be
mindful of the potential stifling effect that these costs could have
on smaller players in the industry and consider alternative approaches
that reduce the financial burden on these entities while still
maintaining investor protections.

Furthermore, I urge the SEC to carefully consider the economic
analysis of the proposed rule amendments. While investor protections
are of paramount importance, it is crucial to strike a balance between
safeguarding client assets and the associated compliance costs. The
SEC's analysis acknowledges the costs that investment advisors
will incur, but it must ensure that these costs are not
disproportionately burdensome, particularly for smaller advisors.
Additionally, the SEC should explore and analyze potential benefits
and costs that may have been overlooked during the economic
assessment.

Lastly, in line with Section IV.B of the proposal, I express my
concern about the confidentiality of client data and the potential
risks associated with the collection of personal identifiable
information. The SEC must take appropriate measures to ensure the
security and privacy of sensitive information and provide clear
guidelines for advisors on how to handle and protect client data. We
must strike a delicate balance between safeguarding client assets and
protecting individual privacy rights.

In conclusion, while the proposed rule amendments on the safeguarding
of advisory client assets aim to enhance investor protections, there
are certain aspects that require further consideration. I urge the SEC
to carefully evaluate the potential negative impact on blockchain
innovation, the burden imposed on small businesses, the economic
effects of the rules, and the protection of client data. By addressing
these concerns, the SEC can effectively achieve its regulatory
objectives while fostering a thriving and innovative industry.

Thank you for considering my comments on this important matter.

Respectfully,

Jennifer Martinez, CPA, CFP