Subject: File No. 4-606
From: Jeri L Regan, CLU
Affiliation: Member Society of Financial Service Professionals and National Association of Insurance and Financial Advisors

August 12, 2010

I urge the SEC to reconsider enforcing "Fiduciary Standards" on registered reps and insurance agents. We are already held to very strict standards by our companies and FINRA. To enact stricter standards will not improve the already heavily regulated market. It may in fact drive many registered reps and insurance agents to stop working with the many low and middle income clients we now serve as this will drive up the cost of doing business in these markets.
The current "Suitability Standards" offer sufficient protection to our clients and have worked well for many years.

Please do not enact the proposed "Fiduciary Standards" being considered.

Thank you.