Business Segment Data

3 Months Ended

Mar. 31, 2024

Business Segment Data [Line Items]

Segment Reporting Disclosure [Text Block]

Note 13 – Business Segment Data

Operating segments are based on the Company’s business components for which separate financial information is available and are evaluated regularly by the Company’s chief operating decision makers in deciding how to allocate resources and in assessing performance of the business.

The Company evaluates segment performance and allocates resources based upon operating income (loss). The Company’s operations are managed in two reportable business segments: Digital product sales and Digital product lease and maintenance.  Both design and produce large-scale, multi-color, real-time digital displays.  Both operating segments are conducted on a global basis, primarily through operations in the United States.  The Company also has operations in Canada.  The Digital product sales segment sells equipment and the Digital product lease and maintenance segment leases and maintains equipment.  Corporate general and administrative items relate to costs that are not directly identifiable with a segment.  There are no intersegment sales.

Foreign revenues represent less than 10% of the Company’s revenues in the three months ended March 31, 2024 and 2023.  The Company’s foreign operation does not manufacture its own equipment; the domestic operation provides the equipment that the foreign operation leases or sells.  The foreign operation operates similarly to the domestic operation and has similar profit margins.  Foreign assets are immaterial.

Information about the Company’s operations in its two business segments for the three months ended March 31, 2024 and 2023 is as follows:

	Three Months Ended March 31
In thousands	2024		2023
Revenues:
Digital product sales	$	2,429	$	4,121
Digital product lease and maintenance		195		228
Total revenues	$	2,624	$	4,349
Operating (loss) income:
Digital product sales	$	(759)	$	(301)
Digital product lease and maintenance		110		123
Corporate general and administrative expenses		(473)		(459)
Total operating loss		(1,122)		(637)
Interest expense, net		(142)		(144)
Gain (loss) on foreign currency remeasurement		52		(8)
Pension expense		(50)		(63)
Loss before income taxes		(1,262)		(852)
Income tax expense		(7)		(6)
Net loss	$	(1,269)	$	(858)

	March 31 2024		December 31 2023
Assets
Digital product sales	$	7,164	$	7,502
Digital product lease and maintenance		598		643
Total identifiable assets		7,762		8,145
General corporate		96		185
Total assets	$	7,858	$	8,330