Business Segment Data

9 Months Ended

Sep. 30, 2021

Business Segment Data [Line Items]

Segment Reporting Disclosure [Text Block]

Note 13 – Business Segment Data

Operating segments are based on the Company’s business components about which separate financial information is available and are evaluated regularly by the Company’s chief operating decision makers in deciding how to allocate resources and in assessing performance of the business.

The Company evaluates segment performance and allocates resources based upon operating income (loss). The Company’s operations are managed in two reportable business segments: Digital product sales and Digital product lease and maintenance.  Both design and produce large-scale, multi-color, real-time digital displays.  Both operating segments are conducted on a global basis, primarily through operations in the United States.  The Company also has operations in Canada.  The Digital product sales segment sells equipment and the Digital product lease and maintenance segment leases and maintains equipment.  Corporate general and administrative items relate to costs that are not directly identifiable with a segment.  There are no intersegment sales.

Foreign revenues represent less than 10% of the Company’s revenues in the nine months ended September 30, 2021 and 2020.  The Company’s foreign operation does not manufacture its own equipment; the domestic operation provides the equipment that the foreign operation leases or sells.  The foreign operation operates similarly to the domestic operation and has similar profit margins.  Foreign assets are immaterial.

Information about the Company’s operations in its two business segments for the three and nine months ended September 30, 2021 and 2020 is as follows:

	Three months ended September 30				Nine months ended September 30
In thousands	2021		2020		2021		2020
Revenues:
Digital product sales	$	2,393	$	2,405	$	6,882	$	5,257
Digital product lease and maintenance		472		491		1,456		1,601
Total revenues	$	2,865	$	2,896	$	8,338	$	6,858
Operating (loss) income:
Digital product sales	$	(1,093)	$	(1,008)	$	(2,814)	$	(2,902)
Digital product lease and maintenance		335		346		977		1,074
Corporate general and administrative expenses		(259)		(114)		(843)		(1,255)
Total operating loss		(1,017)		(776)		(2,680)		(3,083)
Interest expense, net		(103)		(100)		(363)		(363)
Gain (loss) on foreign currency remeasurement		62		(49)		(10)		64
Gain on debt extinguishment		-		137		77		137
Pension benefit		66		37		200		110
Loss before income taxes		(992)		(751)		(2,776)		(3,135)
Income tax expense		(7)		(7)		(19)		(19)
Net loss	$	(999)	$	(758)	$	(2,795)	$	(3,154)

	September 30 2021		December 31 2020
Assets
Digital product sales	$	5,441	$	5,231
Digital product lease and maintenance		1,280		1,781
Total identifiable assets		6,721		7,012
General corporate		286		43
Total assets	$	7,007	$	7,055