Note 12 – Business Segment Data

Operating segments are based on the Company’s business components about which separate financial information is available and are evaluated regularly by the Company’s chief operating decision makers in deciding how to allocate resources and in assessing performance of the business.

The Company evaluates segment performance and allocates resources based upon operating income (loss). The Company’s operations are managed in two reportable business segments: Digital product sales and Digital product lease and maintenance. Both design and produce large-scale, multi-color, real-time digital displays and LED lighting, which has a line of energy-saving lighting solutions that provide facilities and public infrastructure with “green” lighting solutions that emit less heat, save energy and enable creative designs. Both operating segments are conducted on a global basis, primarily through operations in the United States. The Company also has operations in Canada. The Digital product sales segment sells equipment and the Digital product lease and maintenance segment leases and maintains equipment. Corporate general and administrative items relate to costs that are not directly identifiable with a segment. There are no intersegment sales.

Foreign revenues represent less than 10% of the Company’s revenues in 2018 and 2017. The Company’s foreign operation does not manufacture its own equipment; the domestic operation provides the equipment that the foreign operation leases or sells. The foreign operation operates similarly to the domestic operation and has similar profit margins. Foreign assets are immaterial.

Information about the Company’s operations in its two business segments for the three months ended March 31, 2018 and 2017 is as follows:

	Three Months Ended March 31
In thousands	2018		2017
Revenues:
Digital product sales	$	3,948	$	2,580
Digital product lease and maintenance		587		497
Total revenues	$	4,535	$	3,077
Operating income (loss):
Digital product sales	$	560	$	(476)
Digital product lease and maintenance		290		71
Corporate general and administrative expenses		(711)		(691)
Total operating income (loss)		139		(1,096)
Interest expense, net		(196)		(174)
Gain (loss) on foreign currency remeasurement		72		(27)
Gain on sale leaseback transaction		11		33
Pension benefit		34		9
Income (loss) before income taxes		60		(1,255)
Income tax expense		-		-
Net income (loss)	$	60	$	(1,255)

	March 31		December 31
	2018		2017
Assets
Digital product sales	$	9,125	$	9,722
Digital product lease and maintenance		4,083		4,515
Total identifiable assets		13,208		14,237
General corporate		525		747
Total assets	$	13,733	$	14,984