Business Segment Data

3 Months Ended

Mar. 31, 2015

Segment Reporting [Abstract]

Segment Reporting Disclosure [Text Block]

Note 10 – Business Segment Data

Operating segments are based on the Company’s business components about which separate financial information is available and are evaluated regularly by the Company’s chief operating decision makers in deciding how to allocate resources and in assessing performance of the business.

The Company evaluates segment performance and allocates resources based upon operating income (loss). The Company’s operations are managed in two reportable business segments: Digital display sales and Digital display lease and maintenance. Both design and produce large-scale, multi-color, real-time digital displays and LED lighting, which has a line of energy-saving lighting solutions that provide facilities and public infrastructure with “green” lighting solutions that emit less heat, save energy and enable creative designs. Both operating segments are conducted on a global basis, primarily through operations in the United States. The Company also has operations in Canada. The Digital display sales segment sells equipment and the Digital display lease and maintenance segment leases and maintains equipment. Corporate general and administrative items relate to costs that are not directly identifiable with a segment. There are no intersegment sales.

Foreign revenues represent less than 10% of the Company’s revenues in 2015 and 2014. The foreign operation does not manufacture its own equipment; the domestic operation provides the equipment that the foreign operation leases or sells. The foreign operation operates similarly to the domestic operation and has similar profit margins. Foreign assets are immaterial. 

Information about the Company’s operations in its two business segments for the three months ended March 31, 2015 and 2014 is as follows: 

	Three Months Ended March 31
In thousands	2015		2014
Revenues:
Digital display sales	$	3,406	$	5,209
Digital display lease and maintenance		948		1,255
Total revenues	$	4,354	$	6,464
Operating (loss) income:
Digital display sales	$	(309)	$	270
Digital display lease and maintenance		270		230
Corporate general and administrative expenses		(566)		(633)
Total operating loss		(605)		(133)
Interest expense, net		(50)		(70)
Warrant expense and change in warrant liabilities		(18)		47
Loss before income taxes		(673)		(156)
Income tax expense		(8)		(6)
Net loss	$	(681)	$	(162)