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Business Segment Data (Annual and Quarter)
9 Months Ended 12 Months Ended
Sep. 30, 2012
Dec. 31, 2011
Segment Reporting Disclosure [Text Block]
Note 11 –  Business Segment Data

Operating segments are based on the Company’s business components about which separate financial information is available and are evaluated regularly by the Company’s chief operating decision maker in deciding how to allocate resources and in assessing performance.

The Company evaluates segment performance and allocates resources based upon operating income. The Company’s operations are managed in three reportable business segments.  The Digital Display Division comprises two operating segments: Digital display sales and Digital display lease and maintenance.  Both design and produce large-scale, multi-color, real-time digital displays and LED lighting, which has a line of energy-saving lighting solutions that provide facilities and public infrastructure with “green” lighting solutions that emit less heat, save energy and enable creative designs.  Both operating segments are conducted on a global basis, primarily through operations in the United States.  The Company also has operations in Canada.  The Digital display sales segment sells equipment and the Digital display lease and maintenance segment leases and maintains equipment.  The Real estate rentals segment owns and operates an income-producing property.  Segment operating (loss) income is shown after cost of revenues and general and administrative expenses directly associated with the segment.  Corporate general and administrative items relate to costs that are not directly identifiable with a segment.  There are no intersegment sales.

Foreign revenues represent less than 10% of the Company’s revenues and therefore are not separately disclosed.  The foreign operation does not manufacture its own equipment; the domestic operation provides the equipment that the foreign operation leases or sells.  The foreign operation operates similarly to the domestic operation and has similar profit margins.  Foreign assets are immaterial.

Information about the Company’s continuing operations in its three business segments for the three and nine months ended September 30, 2012 and 2011 is as follows:

 

Three Months Ended September 30  

Nine Months Ended September 30  

In thousands  

2012  

2011  

2012  

2011  

Revenues:  

 

 

 

 

Digital display sales  

$ 4,250  

$ 5,185  

$13,101  

$11,152  

Digital display lease and maintenance  

1,671  

1,908  

5,261  

5,903  

Real estate rentals  

5  

24  

36  

69  

Total revenues  

$ 5,926  

$ 7,117  

$18,398  

$17,124  

Operating (loss) income:  

 

 

 

 

Digital display sales  

$ (67)  

$(1,004)  

$(1,577)  

$(2,402)  

Digital display lease and maintenance  

88  

(39)  

456  

238  

Real estate rentals  

(14)  

(42)  

(40)  

(36)  

Corporate general and administrative expenses  

(1,063)  

(418)  

(2,575)  

(1,866)  

Total operating loss  

(1,056)  

(1,503)  

(3,736)  

(4,066)  

Interest expense, net  

(120)  

(416)  

(307)  

(1,140)  

Gain on debt extinguishment  

-  

-  

60  

-  

Change in warrant liabilities  

1,379  

-  

3,276  

-  

Income (loss) from continuing operations before income taxes  

203  

(1,919)  

(707)  

(5,206)  

Income tax expense  

(7)  

(7)  

(21)  

(21)  

Income (loss) from continuing operations  

$ 196  

$(1,926)  

$ (728)  

$(5,227)  


19.  Business Segment Data

Operating segments are based on the Company’s business components about which separate financial information is available and are evaluated regularly by the Company’s chief operating decision maker in deciding how to allocate resources and in assessing performance.

The Company evaluates segment performance and allocates resources based upon operating income.  The Company’s operations are managed in three reportable business segments.  The Digital Display Division comprises two operating segments: Digital display sales and Digital display lease and maintenance.  Both design and produce large-scale, multi-color, real-time digital displays and LED lighting, which has a line of energy-saving lighting solutions that provide facilities and public infrastructure with “green” lighting solutions that emit less heat, save energy and enable creative designs.  Both operating segments are conducted on a global basis, primarily through operations in the United States.  The Company also has operations in Canada.  The Digital display sales segment sells equipment and the Digital display lease and maintenance segment leases and maintains equipment.  The Real estate rentals segment owns and operates an income-producing property.  Segment operating (loss) income is shown after cost of revenues and sales, general and administrative expenses directly associated with the segment.  Corporate general and administrative items relate to costs that are not directly identifiable with a segment.  There are no intersegment sales.

Foreign revenues represent less than 10% for 2011 and 11% for 2010 of the Company’s revenues and are presented in the following table.  The foreign operation does not manufacture its own equipment; the domestic operation provides the equipment that the foreign operation leases or sells.  The foreign operation operates similarly to the domestic operation and has similar profit margins.  Foreign assets are immaterial.

Information about the Company’s continuing operations in its three business segments for the two years ended December 31, 2011 and as of December 31, 2011 and 2010 is as follows:

In thousands
2011
2010
Revenues:
   
   Digital display sales
$  15,990
$  15,515
   Digital display lease & maintenance
7,767
8,561
   Real estate rentals
92
231
Total revenues
$  23,849
$  24,307
   Operating (loss) income:
   
 

   Digital display sales
$ (3,003)
$ (2,529)
   Digital display lease & maintenance
215
83
   Real estate rentals
(39)
165
Corporate general and administrative expenses
(2,134)
(3,245)
Total operating loss
(4,961)
(5,526)
Interest expense, net
(1,382)
(1,591)
Gain on debt extinguishment
8,796
-
Change in warrant liabilities
(3,655)
-
Loss from continuing operations before income taxes
(1,202)
(7,117)
Income tax benefit
8
19
Net loss from continuing operations
$ (1,194)
$ (7,098)

In thousands
2011
2010
Assets:
   
   Digital display sales
$   7,460
$   8,875
   Digital display lease & maintenance
17,386
22,394
   Real estate rentals
802
849
Discontinued operations
702
926
Total identifiable assets
26,350
33,044
General corporate
1,109
398
Total assets
$ 27,459
$ 33,442
Depreciation and amortization:
   
   Digital display sales
$      179
$ 187
   Digital display lease & maintenance
4,302
4,945
   Real estate rentals
68
43
   General corporate
66
128
Total depreciation and amortization
$   4,615
$   5,303
Capital expenditures:
   
   Digital display sales
$ 37
$ 85
   Digital display lease & maintenance
430
1,329
   Real estate rentals
-
-
General corporate
5
11
Total capital expenditures
$      472
$   1,425
Geographic revenues:
   
   United States
$ 21,630
$ 21,578
   Canada
1,619
1,769
   Elsewhere
600
960
Total revenues
$ 23,849
$ 24,307