Business Segment Data

3 Months Ended

Mar. 31, 2012

Business Segment Data

Business Segment Data

Note 11 - Business Segment Data

Operating segments are based on the Company’s business components about which separate financial information is available and are evaluated regularly by the Company’s chief operating decision maker in deciding how to allocate resources and in assessing performance.

The Company evaluates segment performance and allocates resources based upon operating income. The Company’s operations are managed in three reportable business segments.  The Digital Display Division comprises two operating segments: Digital display sales and Digital display lease and maintenance.  Both design and produce large-scale, multi-color, real-time digital displays and LED lighting, which has a line of energy-saving lighting solutions that provide facilities and public infrastructure with “green” lighting solutions that emit less heat, save energy and enable creative designs.  Both operating segments are conducted on a global basis, primarily through operations in the United States.  The Company also has operations in Canada.  The Digital display sales segment sells equipment and the Digital display lease and maintenance segment leases and maintains equipment.  The Real estate rentals segment owns and operates an income-producing property.  Segment operating (loss) income is shown after cost of revenues and sales, and general and administrative expenses directly associated with the segment.  Corporate general and administrative items relate to costs that are not directly identifiable with a segment.  There are no intersegment sales.

Foreign revenues represent less than 10% of the Company’s revenues and therefore are not separately disclosed.  The foreign operation does not manufacture its own equipment; the domestic operation provides the equipment that the foreign operation leases or sells.  The foreign operation operates similarly to the domestic operation and has similar profit margins.  Foreign assets are immaterial.

Information about the Company’s continuing operations in its three business segments for the three months ended March 31, 2012 and 2011 is as follows:

In thousands	2012	2011
Revenues:
Digital display sales	$  3,837	$  2,848
Digital display lease and maintenance	1,768	2,046
Real estate rentals	18	23
Total revenues	$  5,623	$  4,917
Operating (loss) income:
Digital display sales	$(1,141)	$   (744)
Digital display lease and maintenance	216	180
Real estate rentals	(12)	3
Corporate general and administrative expenses	(718)	(741)
Total operating loss	(1,655)	(1,302)
Interest expense, net	(113)	(361)
Gain on debt extinguishment	4	-
Change in warrant liabilities	108	-
Loss from continuing operations before income taxes	(1,656)	(1,663)
Income tax expense	(7)	(7)
Loss from continuing operations	$(1,663)	$(1,670)