Business Segment Data

3 Months Ended

Jun. 30, 2011

Segment Reporting

Segment Reporting Disclosure [Text Block]

Note 12 – Business Segment Data

Operating segments are based on the Company’s business components about which separate financial information is available and are evaluated regularly by the Company’s chief operating decision makers in deciding how to allocate resources and in assessing performance.

The Company evaluates segment performance and allocates resources based upon operating income (losses). The Company’s operations are managed in four reportable business segments.  The Display Division comprises two operating segments: Indoor display and Outdoor display.  Both design, produce, lease, sell and service large-scale, multi-color, real-time electronic information displays.  Both operating segments are conducted on a global basis, primarily through operations in the United States.  The Company also has operations in Canada.  The Indoor display and Outdoor display segments are differentiated primarily by the customers they serve.  The new LED lighting segment intends to sell energy-saving lighting solutions that provide facilities and public infrastructure with “green” lighting solutions that emit less heat, save energy and enable creative designs.  The Real estate rental segment owns and operates an income-producing property.  Segment operating (loss) income is shown after cost of revenues and sales, general and administrative expenses directly associated with the segment. Corporate general and administrative items relate to costs that are not directly identifiable with a segment.  There are no intersegment sales.  Of the total goodwill of $0.8 million, $0.7 million relates to the Outdoor display segment and $0.1 million relates to the Indoor display segment.

Foreign revenues represent less than 10% of the Company’s revenues and therefore are not separately disclosed.  The foreign operation does not manufacture its own equipment; the domestic operation provides the equipment that the foreign operation leases or sells.  The foreign operation operates similarly to the domestic operation and has similar profit margins.

Information about the Company’s continuing operations in its four business segments for the three and six months ended June 30, 2011 and 2010 is as follows:

	Three Months Ended June 30		Six Months Ended June 30
In thousands	2011	2010	2011	2010
Revenues:
Indoor display	$        1,734	$        2,142	$        3,714	$        3,825
Outdoor display	3,334	4,065	6,248	7,704
LED lighting	-	-	-	-
Real estate rental	22	66	45	130
Total revenues	$         5,090	$         6,273	$       10,007	$       11,659
Operating (loss) income:
Indoor display	$         (336)	$        (1,135)	$         (576)	$       (1,455)
Outdoor display	(178)	(429)	(461)	(242)
LED lighting	(43)	(78)	(84)	(78)
Real estate rental	3	52	6	101
Corporate general and administrative expenses	(707)	(636)	(1,448)	(1,540)
Total operating loss	(1,261)	(2,226)	(2,563)	(3,214)
Interest expense, net	(363)	(365)	(724)	(783)
Loss before income taxes	(1,624)	(2,591)	(3,287)	(3,997)
Income tax expense	(7)	(14)	(14)	(28)
Net loss	$        (1,631)	$       (2,605)	$        (3,301)	$      (4,025)