ACCRUED LIABILITIES (Details) - USD ($) $ in Thousands	Dec. 31, 2016	Dec. 31, 2015
ACCRUED LIABILITIES:
Compensation	$ 9,840	$ 9,383
Other employee benefits	7,012	7,440
Taxes, other than income	3,004	2,716
Advertising and promotions	21,421	22,453
Other	5,023	8,125
Total accrued liabilities	$ 46,300	$ 50,117