ACCRUED LIABILITIES: (Details) (USD $) In Thousands, unless otherwise specified	Dec. 31, 2014	Dec. 31, 2013
ACCRUED LIABILITIES:
Compensation	$ 9,788us-gaap_AccruedSalariesCurrent	$ 9,445us-gaap_AccruedSalariesCurrent
Other employee benefits	7,185us-gaap_AccruedEmployeeBenefitsCurrent	7,825us-gaap_AccruedEmployeeBenefitsCurrent
Taxes, other than income	3,284	2,776
Advertising and promotions	19,805	19,133
Other	6,420us-gaap_OtherAccruedLiabilitiesCurrent	6,401us-gaap_OtherAccruedLiabilitiesCurrent
Total accrued liabilities	$ 46,482us-gaap_AccruedLiabilitiesCurrent	$ 45,580us-gaap_AccruedLiabilitiesCurrent

Carrying value as of the balance sheet date of obligations incurred and payable for real and property taxes. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

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Carrying value as of the balance sheet date of obligations, excluding pension and other postretirement benefits, incurred through that date and payable for perquisites provided to employees pertaining to services received from them. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

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- Definition

Carrying value as of the balance sheet date of the obligations incurred through that date and payable for employees' services provided. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

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- Definition

Carrying value as of the balance sheet date of obligations incurred through that date and payable arising from transactions not otherwise specified in the taxonomy. Used to reflect the current portion of the liabilities (due within one year or within the normal operating cycle if longer).

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