FAIR VALUE MEASUREMENTS: (Details 4) (USD $) In Thousands, unless otherwise specified	3 Months Ended	12 Months Ended
Dec. 31, 2009	Dec. 31, 2009
Assets measured at fair value on a nonrecurring basis
Equity method investment, Impairment Charges	$ 4,400	$ 4,400
Pre-Impairment \| Cost Basis
Assets measured at fair value on a nonrecurring basis
Equity method investment	9,361	9,361
Trademarks	189,024	189,024
Total, Equity method investment and Trademarks	198,385	198,385
Fair value measured on a nonrecurring basis
Assets measured at fair value on a nonrecurring basis
Impairment Charge		18,400
Fair value measured on a nonrecurring basis \| New Cost Basis
Assets measured at fair value on a nonrecurring basis
Equity method investment	4,961	4,961
Trademarks	175,024	175,024
Total, Equity method investment and Trademarks	179,985	179,985
Fair value measured on a nonrecurring basis \| Level 3
Assets measured at fair value on a nonrecurring basis
Equity method investment	4,961	4,961
Trademarks	175,024	175,024
Total, Equity method investment and Trademarks	179,985	179,985
Equity method investment, Impairment Charges	4,400	4,400
Impairment Charge	$ 14,000	$ 14,000

The charge against earnings resulting from the aggregate write down of all assets from their carrying value to their fair value.

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This item represents an other than temporary decline in value that has been recognized against an investment accounted for under the equity method of accounting. The excess of the carrying amount over the fair value of the investment represents the amount of the write down which is or was reflected in earnings. The written down value is a new cost basis with the adjusted value of the investment becoming its new carrying value subject to the equity accounting method. Evidence of a loss in value might include, but would not necessarily be limited to, absence of an ability to recover the carrying amount of the investment or inability of the investee to sustain an earnings capacity which would justify the carrying amount of the investment.

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- Definition

This element represents the portion of the balance sheet assertion valued at fair value by the entity whether such amount is presented as a separate caption or as a parenthetical disclosure. Additionally, this element may be used in connection with the fair value disclosures required in the footnote disclosures to the financial statements. The element may be used in both the balance sheet and disclosure in the same submission. This item represents investments accounted for under the equity method of accounting as of the balance sheet date.

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