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SIGNIFICANT ACCOUNTING POLICIES: (Details 2) (USD $)
In Thousands, unless otherwise specified
3 Months Ended 12 Months Ended
Dec. 31, 2009
Dec. 31, 2011
company
Dec. 31, 2010
Dec. 31, 2009
Property, plant and equipment        
Depreciation expense   $ 19,229 $ 18,279 $ 17,862
Goodwill and intangible assets        
Pre-tax impairment charges on trademarks       14,000
Equity method investment        
Equity method investment ownership interest percentage (as a percent)   50.00%    
Number of foreign companies that are accounted for using equity method   2    
Pre-tax impairment charge 4,400     4,400
Adjusted carrying value $ 4,961     $ 4,961
Buildings
       
Property, plant and equipment        
Useful lives, minimum (in years)   20    
Useful lives, maximum (in years)   35    
Machinery and equipment
       
Property, plant and equipment        
Useful lives, minimum (in years)   5    
Useful lives, maximum (in years)   20