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GOODWILL AND INTANGIBLE ASSETS:
12 Months Ended
Dec. 31, 2011
GOODWILL AND INTANGIBLE ASSETS:  
GOODWILL AND INTANGIBLE ASSETS:

NOTE 13—GOODWILL AND INTANGIBLE ASSETS:

 

All of the Company’s intangible indefinite-lived assets are trademarks.

 

The changes in the carrying amount of trademarks for 2011 and 2010 were as follows:

 

 

 

2011

 

2010

 

Original cost

 

$

193,767

 

$

193,767

 

Accumulated impairment losses as of January 1

 

(18,743

)

(18,743

)

Balance at January 1

 

$

175,024

 

$

175,024

 

Current year impairment losses

 

 

 

Balance at December 31

 

$

175,024

 

$

175,024

 

Accumulated impairment losses as of December 31

 

$

(18,743

)

$

(18,743

)

 

As of December 31, 2009, management ascertained certain trademarks were impaired, and recorded a pre-tax charge of $14,000. The principal driver of this impairment charge was an increase in the discount rate required by market participants. The fair value of indefinite-lived intangible assets was primarily assessed using the present value of estimated future cash flows.

 

The Company has no accumulated impairment losses of goodwill.