tiffany-10q_0830.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

________________

FORM 10-Q

________________

(Mark One)

x	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended July 31, 2010

¨	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ________ to _____________

Commission file number: 1-9494

TIFFANY & CO.

(Exact name of registrant as specified in its charter)

Delaware	13-3228013
(State of incorporation)	(I.R.S. Employer Identification No.)

727 Fifth Ave. New York, NY	10022
(Address of principal executive offices)	(Zip Code)

Registrant's telephone number, including area code:

(212) 755-8000

Former name, former address and former fiscal year, if changed since last report _________

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	x	Accelerated filer	¨

Non-accelerated filer	¨	Smaller reporting company	¨
(Do not check if a smaller reporting company)

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ¨ No x

APPLICABLE ONLY TO CORPORATE ISSUERS: Indicate the number of shares outstanding of each of the issuer’s classes of common stock as of the latest practicable date: Common Stock, $.01 par value, 126,266,981 shares outstanding at the close of business on August 31, 2010.

TIFFANY & CO. AND SUBSIDIARIES

INDEX TO FORM 10-Q

FOR THE QUARTER ENDED JULY 31, 2010

		PAGE
PART I – FINANCIAL INFORMATION

Item 1.	Financial Statements

	Condensed Consolidated Balance Sheets – July 31, 2010, January 31, 2010 and July 31, 2009 (Unaudited)	3

	Condensed Consolidated Statements of Earnings – for the three and six months ended July 31, 2010 and 2009 (Unaudited)	4

	Condensed Consolidated Statements of Stockholders’ Equity – for the six months ended July 31, 2010 and Comprehensive Earnings – for the three and six months ended July 31, 2010 and 2009 (Unaudited)	5

	Condensed Consolidated Statements of Cash Flows – for the six months ended July 31, 2010 and 2009 (Unaudited)	6

	Notes to Condensed Consolidated Financial Statements (Unaudited)	7-18

Item 2.	Management's Discussion and Analysis of Financial Condition and Results of Operations	19-28

Item 3.	Quantitative and Qualitative Disclosures About Market Risk	29

Item 4.	Controls and Procedures	30



PART II – OTHER INFORMATION

Item 1A.	Risk Factors	31-33

Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	34

Item 6.	Exhibits	35

	(a) Exhibits

PART I.

Financial Information

Item 1.

Financial Statements

TIFFANY & CO. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(Unaudited)

(in thousands, except per share amounts)

	July 31, 2010			January 31, 2010			July 31, 2009
ASSETS
Current assets:
Cash and cash equivalents	$	566,725		$	785,702		$	333,603
Short-term investments		47,949			—			—
Accounts receivable, less allowances of $12,326, $12,892 and $10,323		156,708			158,706			140,025
Inventories, net		1,553,117			1,427,855			1,538,514
Deferred income taxes		16,114			6,651			12,303
Prepaid expenses and other current assets		76,780			66,752			99,473
Total current assets		2,417,393			2,445,666			2,123,918

Property, plant and equipment, net		661,387			685,101			707,176
Deferred income taxes		188,014			183,825			160,492
Other assets, net		179,767			173,768			153,883
	$	3,446,561		$	3,488,360		$	3,145,469
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Short-term borrowings	$	44,221		$	27,642		$	40,754
Current portion of long-term debt		269,960			206,815			—
Accounts payable and accrued liabilities		165,757			231,913			155,659
Income taxes payable		16,198			67,513			18,245
Merchandise and other customer credits		60,546			66,390			64,607
Total current liabilities		556,682			600,273			279,265

Long-term debt		467,855			519,592			710,994
Pension/postretirement benefit obligations		189,978			219,276			209,158
Deferred gains on sale-leasebacks		124,932			128,649			129,665
Other long-term liabilities		141,112			137,331			142,945

Commitments and contingencies

Stockholders’ equity:
Preferred Stock, $0.01 par value; authorized 2,000 shares, none issued and outstanding		—			—			—
Common Stock, $0.01 par value; authorized 240,000 shares, issued and outstanding 126,488, 126,326 and 124,093		1,265			1,263			1,240
Additional paid-in capital		813,600			764,132			698,995
Retained earnings		1,182,840			1,151,109			1,010,180
Accumulated other comprehensive loss, net of tax		(31,703	)		(33,265	)		(36,973	)
Total stockholders’ equity		1,966,002			1,883,239			1,673,442
	$	3,446,561		$	3,488,360		$	3,145,469

See notes to condensed consolidated financial statements.

TIFFANY & CO. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS

(Unaudited)

(in thousands except per share amounts)

	Three Months Ended July 31,				Six Months Ended July 31,
	2010		2009		2010		2009
Net sales	$	668,760	$	612,493	$	1,302,346	$	1,130,108
Cost of sales		282,008		275,041		549,616		503,437
Gross profit		386,752		337,452		752,730		626,671
Selling, general and administrative expenses		273,146		247,898		533,707		477,603
Earnings from continuing operations		113,606		89,554		219,023		149,068
Interest and other expenses, net		11,121		12,132		23,259		24,572
Earnings from continuing operations before income taxes		102,485		77,422		195,764		124,496
Provision for income taxes		34,810		20,705		63,664		40,336
Net earnings from continuing operations		67,675		56,717		132,100		84,160
Net earnings (loss) from discontinued operations		—		59		—		(3,043	)
Net earnings	$	67,675	$	56,776	$	132,100	$	81,117
Earnings per share:
Basic
Net earnings from continuing operations	$	0.53	$	0.46	$	1.04	$	0.68
Net loss from discontinued operations		—		—		—		(0.03	)
Net earnings	$	0.53	$	0.46	$	1.04	$	0.65
Diluted
Net earnings from continuing operations	$	0.53	$	0.46	$	1.03	$	0.68
Net loss from discontinued operations		—		—		—		(0.03	)
Net earnings	$	0.53	$	0.46	$	1.03	$	0.65

Weighted-average number of common shares:
Basic		126,897		124,081		126,798		124,041
Diluted		128,385		124,523		128,464		124,343

See notes to condensed consolidated financial statements.

TIFFANY & CO. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

AND COMPREHENSIVE EARNINGS

(Unaudited)

(in thousands)

							Accumulated
	Total						Other									Additional
	Stockholders’			Retained			Comprehensive			Common Stock						Paid-In
	Equity			Earnings			Gain (Loss)			Shares			Amount			Capital
Balances, January 31, 2010	$	1,883,239		$	1,151,109		$	(33,265	)		126,326		$	1,263		$	764,132
Exercise of stock options and vesting of restricted stock units (“RSUs”)		31,192			—			—			1,176			12			31,180
Tax effect of exercise of stock options and vesting of RSUs		4,195			—			—			—			—			4,195
Share-based compensation expense		12,982			—			—			—			—			12,982
Issuance of Common Stock under the Employee Profit Sharing and Retirement Savings Plan		5,000			—			—			104			1			4,999
Purchase and retirement of Common Stock		(47,138	)		(43,239	)		—			(1,118	)		(11	)		(3,888	)
Cash dividends on Common Stock		(57,130	)		(57,130	)		—			—			—			—
Deferred hedging gain, net of tax		2,075			—			2,075			—			—			—
Unrealized gain on marketable securities, net of tax		636			—			636			—			—			—
Foreign currency translation adjustments, net of tax		(2,171	)		—			(2,171	)		—			—			—
Net unrealized gain on benefit plans, net of tax		1,022			—			1,022			—			—			—
Net earnings		132,100			132,100			—			—			—			—
Balances, July 31, 2010	$	1,966,002		$	1,182,840		$	(31,703	)		126,488		$	1,265		$	813,600

	Three Months Ended July 31,						Six Months Ended July 31,
	2010			2009			2010			2009
Comprehensive earnings are as follows:
Net earnings	$	67,675		$	56,776		$	132,100		$	81,117
Other comprehensive gain (loss), net of tax:
Deferred hedging (loss) gain		(2,733	)		1,442			2,075			3,824
Foreign currency translation adjustments		1,089			20,469			(2,171	)		27,718
Unrealized (loss) gain on marketable securities		(447	)		2,238			636			2,900
Net unrealized gain (loss) on benefit plans		474			(29	)		1,022			18
Comprehensive earnings	$	66,058		$	80,896		$	133,662		$	115,577

See notes to condensed consolidated financial statements.

TIFFANY & CO. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

(in thousands)

	Six Months Ended July 31,
	2010			2009
CASH FLOWS FROM OPERATING ACTIVITIES:
Net earnings	$	132,100		$	81,117
Loss from discontinued operations, net of tax		—			3,043
Net earnings from continuing operations		132,100			84,160
Adjustments to reconcile net earnings to net cash (used in) provided by operating activities:
Depreciation and amortization		72,292			69,182
Amortization of gain on sale-leaseback		(4,927	)		(4,762	)
Excess tax benefits from share-based payment arrangements		(3,936	)		(4	)
Provision for inventories		14,184			16,637
Deferred income taxes		(19,069	)		2,134
Provision for pension/postretirement benefits		13,442			11,691
Share-based compensation expense		12,795			12,010
Changes in assets and liabilities:
Accounts receivable		5,235			26,711
Inventories		(133,495	)		50,058
Prepaid expenses and other current assets		(7,596	)		13,644
Accounts payable and accrued liabilities		(53,546	)		(71,155	)
Income taxes payable		(45,058	)		(16,004	)
Merchandise and other customer credits		(5,821	)		(3,404	)
Other, net		(36,711	)		(11,498	)
Net cash (used in) provided by operating activities		(60,111	)		179,400
CASH FLOWS FROM INVESTING ACTIVITIES:
Capital expenditures		(50,760	)		(30,425	)
Purchases of marketable securities and short-term investments		(48,461	)		(547	)
Other		—			3,485
Net cash used in investing activities		(99,221	)		(27,487	)
CASH FLOWS FROM FINANCING ACTIVITIES:
Proceeds from (repayment of) credit facility borrowings, net		17,775			(113,291	)
Repayment of short-term borrowings		—			(93,000	)
Repayment of long-term debt		—			(40,000	)
Proceeds from issuance of long-term debt		—			300,000
Repurchase of Common Stock		(47,138	)		—
Proceeds from exercise of stock options		31,192			738
Excess tax benefits from share-based payment arrangements		3,936			4
Cash dividends on Common Stock		(57,130	)		(42,236	)
Financing fees		—			(5,721	)
Purchase of non-controlling interests		(7,000	)		—
Net cash (used in) provided by financing activities		(58,365	)		6,494
Effect of exchange rate changes on cash and cash equivalents		(1,280	)		18,287
CASH FLOWS FROM DISCONTINUED OPERATIONS:
Operating activities		—			(3,536	)
Net cash used in discontinued operations		—			(3,536	)
Net (decrease) increase in cash and cash equivalents		(218,977	)		173,158
Cash and cash equivalents at beginning of year		785,702			160,445
Cash and cash equivalents at end of six months	$	566,725		$	333,603

See notes to condensed consolidated financial statements.

TIFFANY & CO. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(Unaudited)

1.	CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

The accompanying condensed consolidated financial statements include the accounts of Tiffany & Co. (the “Company”) and its subsidiaries in which a controlling interest is maintained. Controlling interest is determined by majority ownership interest and the absence of substantive third-party participating rights or, in the case of variable interest entities (“VIE”s), if the Company has the power to significantly direct the activities of a VIE, as well as the obligation to absorb significant losses of or the right to receive significant benefits from the VIE. Intercompany accounts, transactions and profits have been eliminated in consolidation. The interim statements are unaudited and, in the opinion of management, include all adjustments (which represent normal recurring adjustments) necessary to fairly state the Company's financial position as of July 31, 2010 and 2009 and the results of its operations and cash flows for the interim periods presented. The condensed consolidated balance sheet data for January 31, 2010 is derived from the audited financial statements, which are included in the Company's Annual Report on Form 10-K and should be read in connection with these financial statements. As permitted by the rules of the Securities and Exchange Commission, these financial statements do not include all disclosures required by generally accepted accounting principles.

The Company's business is seasonal in nature, with the fourth quarter typically representing at least one-third of annual net sales and approximately one-half of annual net earnings. Therefore, the results of its operations for the three and six months ended July 31, 2010 and 2009 are not necessarily indicative of the results of the entire fiscal year.

2.	DISCONTINUED OPERATIONS

In the fourth quarter of 2008, management concluded that it would no longer invest in its IRIDESSE business due to its ongoing operating losses and insufficient near-term growth prospects, especially in the economic environment at the time the decision was made. All IRIDESSE stores were closed in 2009. These amounts have been reclassified to discontinued operations for all periods presented. Prior to the reclassification, IRIDESSE results had been included within the Other non-reportable segment.

Summarized statement of earnings data for IRIDESSE is as follows:

(in thousands)	Three Months Ended July 31, 2009			Six Months Ended July 31, 2009
Net sales	$	6,743		$	12,187
Loss before income taxes		(830	)		(5,907	)
Benefit from income taxes		889			2,864
Net earnings (loss) from discontinued operations	$	59		$	(3,043	)

3.	INVENTORIES

(in thousands)	July 31, 2010		January 31, 2010		July 31, 2009
Finished goods	$	978,021	$	904,523	$	1,068,149
Raw materials		469,804		450,966		412,720
Work-in-process		105,292		72,366		57,645
Inventories, net	$	1,553,117	$	1,427,855	$	1,538,514

4.	INCOME TAXES

The effective income tax rate for the second quarter of 2010 was 34.0% versus 26.7% in the prior year which had included a $5,700,000 benefit to the tax provision as a result of favorable reserve adjustments relating to the settlement of certain tax audits. The effective income tax rate for the six months ended July 31, 2010 was 32.5% versus 32.4% in the prior year. The effective income tax rate for the six months ended July 31, 2010 included the following non-recurring items recorded in the first quarter of 2010: (i) a benefit of $5,006,000 due to a change in tax status of certain subsidiaries associated with the acquisition in 2009 of additional equity interests in diamond sourcing and polishing operations and (ii) a $1,910,000 charge as a result of recent healthcare reform legislation, which eliminated the tax benefit associated with the Medicare Part D subsidy.

During the six months ended July 31, 2010, the change in the gross amount of unrecognized tax benefits and accrued interest and penalties was not significant.

The Company is subject to taxation in the U.S. and various states and foreign jurisdictions. As a matter of course, various taxing authorities regularly audit the Company. The Company’s tax filings are currently being examined by tax authorities in jurisdictions where its subsidiaries have a material presence, including New York state (tax years 2004-2007), Japan (tax years 2003-2008) and by the Internal Revenue Service (tax years 2007-2008). Tax years from 2002-present are open to examination in U.S. Federal and various state, local and foreign jurisdictions. The Company believes that its tax positions comply with applicable tax laws and that it has adequately provided for these matters. However, the audits may result in proposed assessments where the ultimate resolution may result in the Company owing additional taxes. The Company does not anticipate any material changes to the total gross amount of unrecognized tax benefits over the next 12 months. Future developments may result in a change in this assessment.

5.	EARNINGS PER SHARE

Basic earnings per share (“EPS”) is computed as net earnings divided by the weighted-average number of common shares outstanding for the period. Diluted EPS includes the dilutive effect of the assumed exercise of stock options and unvested restricted stock units.

The following table summarizes the reconciliation of the numerators and denominators for the basic and diluted EPS computations:

	Three Months Ended July 31,				Six Months Ended July 31,
(in thousands)	2010		2009		2010		2009
Net earnings for basic and diluted EPS	$	67,675	$	56,776	$	132,100	$	81,117
Weighted-average shares for basic EPS		126,897		124,081		126,798		124,041
Incremental shares based upon the assumed exercise of stock options and unvested restricted stock units		1,488		442		1,666		302
Weighted-average shares for diluted EPS		128,385		124,523		128,464		124,343

For the three months ended July 31, 2010 and 2009, there were 487,000 and 7,126,000 stock options and restricted stock units excluded from the computations of earnings per diluted share due to their antidilutive effect. For the six months ended July 31, 2010 and 2009, there were 459,000 and 7,806,000 stock options and restricted stock units excluded from the computations of earnings per diluted share due to their antidilutive effect.

6.	HEDGING INSTRUMENTS

Background Information

The Company uses derivative financial instruments, including interest rate swap agreements, forward contracts, put option contracts and net-zero-cost collar arrangements (combination of call and put option contracts) to mitigate its exposures to changes in interest rates, foreign currency and precious metal prices. Derivative instruments are recorded on the consolidated balance sheet at their fair values, as either assets or liabilities, with an offset to current or comprehensive earnings, depending on whether the derivative is designated as part of an effective hedge transaction and, if it is, the type of hedge transaction. If a derivative instrument meets certain hedge accounting criteria, the derivative instrument is designated as one of the following on the date the derivative is entered into:

•

Fair Value Hedge – A hedge of the exposure to changes in the fair value of a recognized asset or liability or an unrecognized firm commitment. For fair value hedge transactions, both the effective and ineffective portions of the changes in the fair value of the derivative and changes in the fair value of the item being hedged are recorded in current earnings.

•

Cash Flow Hedge – A hedge of the exposure to variability in the cash flows of a recognized asset, liability or a forecasted transaction. For cash flow hedge transactions, the effective portion of the changes in fair value of derivatives are reported as other comprehensive income (“OCI”) and are recognized in current earnings in the period or periods during which the hedged transaction affects current earnings. Amounts excluded from the effectiveness calculation and any ineffective portions of the change in fair value of the derivative are recognized in current earnings.

The Company formally documents the nature and relationships between the hedging instruments and hedged items for a derivative to qualify as a hedge at inception and throughout the hedged period. The Company also documents its risk management objectives, strategies for undertaking the various hedge transactions and method of assessing hedge effectiveness. Additionally, for hedges of forecasted transactions, the significant characteristics and expected terms of a forecasted transaction must be specifically identified, and it must be probable that each forecasted transaction will occur. If it were deemed probable that the forecasted transaction would not occur, the gain or loss on the derivative financial instrument would be recognized in current earnings. Derivative financial instruments qualifying for hedge accounting must maintain a specified level of effectiveness between the hedging instrument and the item being hedged, both at inception and throughout the hedged period.

The Company does not use derivative financial instruments for trading or speculative purposes.

Types of Derivative Instruments

Interest Rate Swap Agreements – In the second quarter of 2009, the Company entered into interest rate swap agreements to effectively convert its fixed rate 2002 Series D and 2008 Series A obligations to floating rate obligations. Since the fair value of the Company’s fixed rate long-term debt is sensitive to interest rate changes, the interest rate swap agreements serve as a hedge to changes in the fair value of these debt instruments. The Company is hedging its exposure to changes in interest rates over the remaining maturities of the debt agreements being hedged. The Company accounts for the interest rate swaps as fair value hedges. As of July 31, 2010, the notional amount of interest rate swap agreements outstanding was $160,000,000.

Foreign Exchange Forward Contracts – The Company uses foreign exchange forward contracts to offset the foreign currency exchange risks associated with foreign currency-denominated liabilities and intercompany transactions between entities with differing functional currencies. These foreign exchange forward contracts are designated and accounted for as either cash flow hedges or economic hedges that are not designated as hedging instruments. As of July 31, 2010, the notional amount of foreign exchange forward contracts accounted for as cash flow hedges was $14,492,000 and the notional amount of foreign exchange forward contracts accounted for as undesignated hedges was $10,917,000. The term of all outstanding foreign exchange forward contracts as of July 31, 2010 ranged from one to 10 months.

Put Option Contracts – The Company’s wholly-owned subsidiary in Japan satisfies nearly all of its inventory

requirements by purchasing merchandise, payable in U.S. dollars, from the Company’s principal subsidiary. To minimize the potentially negative effect of a significant strengthening of the U.S. dollar against the Japanese yen, the Company purchases put option contracts as hedges of forecasted purchases of merchandise over a maximum term of 13 months. If the market yen exchange rate at the time of the put option contract’s expiration is stronger than the contracted exchange rate, the Company allows the put option contract to expire, limiting its loss to the cost of the put option contract. The Company accounts for its put option contracts as cash flow hedges. The Company assesses hedge effectiveness based on the total changes in the put option contracts’ cash flows. As of July 31, 2010, the notional amount of put option contracts accounted for as cash flow hedges was $103,100,000. During October 2009, the Company de-designated several of its outstanding put option contracts (notional amount of $13,000,000 outstanding at July 31, 2010) and entered into offsetting call option contracts. These put and call option contracts are accounted for as undesignated hedges. Any gains or losses on these de-designated put option contracts are substantially offset by losses or gains on the call option contracts.

Precious Metal Collars & Forward Contracts – The Company periodically hedges a portion of its forecasted purchases of precious metals for use in its internal manufacturing operations in order to minimize the effect of volatility in precious metal prices. The Company may use either a combination of call and put option contracts in net-zero-cost collar arrangements (“precious metal collars”) or forward contracts. For precious metal collars, if the price of the precious metal at the time of the expiration of the precious metal collar is within the call and put price, the precious metal collar would expire at no cost to the Company. The Company accounts for its precious metal collars and forward contracts as cash flow hedges. The Company assesses hedge effectiveness based on the total changes in the precious metal collars and forward contracts’ cash flows. The maximum term over which the Company is hedging its exposure to the variability of future cash flows for all forecasted transactions is 13 months. As of July 31, 2010, there were approximately 20,000 ounces of platinum and 140,600 ounces of silver precious metal derivative instruments outstanding.

Information on the location and amounts of derivative gains and losses in the Condensed Consolidated Statements of Earnings is as follows:

	Three Months Ended July 31,
	2010					2009
(in thousands)	Pre-Tax Gain Recognized in Earnings on Derivatives		Pre-Tax Loss Recognized in Earnings on Hedged Item			Pre-Tax Loss Recognized in Earnings on Derivatives			Pre-Tax Gain Recognized in Earnings on Hedged Item
Derivatives in Fair Value Hedging Relationships:
Interest rate swap agreements a	$	4,441	$	(3,899	)	$	(623	)	$	669

	Six Months Ended July 31,
	2010					2009
(in thousands)	Pre-Tax Gain Recognized in Earnings on Derivatives		Pre-Tax Loss Recognized in Earnings on Hedged Item			Pre-Tax Loss Recognized in Earnings on Derivatives			Pre-Tax Gain Recognized in Earnings on Hedged Item
Derivatives in Fair Value Hedging Relationships:
Interest rate swap agreements a	$	4,906	$	(4,297	)	$	(623	)	$	669

	Three Months Ended July 31,
	2010						2009
(in thousands)	Pre-Tax Loss Recognized in OCI (Effective Portion)			Amount of (Loss) Gain Reclassified from Accumulated OCI into Earnings (Effective Portion)			Pre-Tax (Loss) Gain Recognized in OCI (Effective Portion)			Amount of Loss Reclassified from Accumulated OCI Into Earnings (Effective Portion)

Derivatives in Cash Flow Hedging Relationships:
Foreign exchange forward contracts a	$	(1,968	)	$	(37	)	$	(454	)	$	(950	)
Put option contracts b		(1,769	)		(692	)		(755	)		(950	)
Precious metal collars b		(1	)		(466	)		587			(998	)
Precious metal forward contracts b		(1,435	)		322			—			—
	$	(5,173	)	$	(873	)	$	(622	)	$	(2,898	)

	Six Months Ended July 31,
	2010						2009
(in thousands)	Pre-Tax Gain (Loss) Recognized in OCI (Effective Portion)			Amount of (Loss) Gain Reclassified from Accumulated OCI into Earnings (Effective Portion)			Pre-Tax (Loss) Gain Recognized in OCI (Effective Portion)			Amount of Loss Reclassified from Accumulated OCI Into Earnings (Effective Portion)

Derivatives in Cash Flow Hedging Relationships:
Foreign exchange forward contracts a	$	643		$	(266	)	$	(523	)	$	(1,485	)
Put option contracts b		(1,416	)		(1,507	)		(104	)		(1,944	)
Precious metal collars b		276			(1,178	)		2,359			(896	)
Precious metal forward contracts b		1,370			460			—			—
	$	873		$	(2,491	)	$	1,732		$	(4,325	)

	Pre-Tax (Loss) Gain Recognized in Earnings on Derivative
(in thousands)	Three Months Ended July 31, 2010			Three Months Ended July 31, 2009
Derivatives Not Designated as Hedging Instruments:
Foreign exchange forward contracts a	$	(99	)c	$	(589	)c
Call option contracts b		82			—
Put option contracts b		(82	)		—
	$	(99	)	$	(589	)

	Pre-Tax (Loss) Gain Recognized in Earnings on Derivative
(in thousands)	Six Months Ended July 31, 2010			Six Months Ended July 31, 2009
Derivatives Not Designated as Hedging Instruments:
Foreign exchange forward contracts a	$	(614	)c	$	(606	)c
Call option contracts b		148			—
Put option contracts b		(148	)		—
	$	(614	)	$	(606	)

The gain or loss recognized in earnings is included within Interest and other expenses, net on the Company’s Condensed Consolidated Statement of Earnings.

The gain or loss recognized in earnings is included within Cost of Sales on the Company’s Condensed Consolidated Statement of Earnings.

Gains or losses on the undesignated foreign exchange forward contracts substantially offset foreign exchange losses or gains on the liabilities and transactions being hedged.

There was no material ineffectiveness related to the Company’s hedging instruments for the periods ended July 31, 2010 and 2009. The Company expects approximately $1,889,000 of net pre-tax derivative gains included in accumulated other comprehensive income at July 31, 2010 will be reclassified into earnings within the next 12 months. This amount will vary due to fluctuations in foreign currency exchange rates and precious metal prices.

For information regarding the location and amount of the derivative instruments in the Condensed Consolidated Balance Sheet, refer to “Note 7. Fair Value of Financial Instruments.”

Concentration of Credit Risk

A number of major international financial institutions are counterparties to the Company’s derivative financial instruments. The Company enters into derivative financial instrument agreements only with counterparties meeting certain credit standards (a credit rating of A/A2 or better at the time of the agreement), limiting the amount of agreements or contracts it enters into with any one party. The Company may be exposed to credit losses in the event of nonperformance by individual counterparties or the entire group of counterparties.

7.	FAIR VALUE OF FINANCIAL INSTRUMENTS

Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. U.S. GAAP establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. U.S. GAAP prescribes three levels of inputs that may be used to measure fair value:

Level 1 – Quoted prices in active markets for identical assets or liabilities. Level 1 inputs are considered to carry the most weight within the fair value hierarchy due to the low levels of judgment required in determining fair values.

Level 2 – Observable market-based inputs or unobservable inputs that are corroborated by market data.

Level 3 – Unobservable inputs reflecting the reporting entity’s own assumptions. Level 3 inputs are considered to carry the least weight within the fair value hierarchy due to substantial levels of judgment required in determining fair values.

The Company uses the market approach to measure fair value for its mutual funds, time deposits and derivative instruments. The Company’s interest rate swap agreements are primarily valued using the 3-month LIBOR rate. The Company’s put and call option contracts, as well as its foreign exchange forward contracts, are primarily valued using the appropriate foreign exchange spot rates. The Company’s precious metal collars and precious metal forward contracts are primarily valued using the relevant precious metal spot rate. For further information on the Company’s hedging instruments and program, see “Note 6. Hedging Instruments.”

Financial assets and liabilities carried at fair value at July 31, 2010 are classified in the table below in one of the three categories described above:

			Estimated Fair Value
(in thousands)	Carrying Value		Level 1		Level 2		Level 3		Total Fair Value
Financial Assets
Mutual funds a	$	41,318	$	41,318	$	—	$	—	$	41,318
Time deposits b		47,949		47,949		—		—		47,949

Derivatives designated as hedging instruments:
Interest rate swap agreements a		6,901		—		6,901		—		6,901
Put option contracts c		856		—		856		—		856
Precious metal forward contracts c		1,220		—		1,220		—		1,220
Precious metal collars c		151		—		151		—		151

Derivatives not designated as hedging instruments:
Foreign exchange forward contracts c		184		—		184		—		184
Total assets	$	98,579	$	89,267	$	9,312	$	—	$	98,579

			Estimated Fair Value
(in thousands)	Carrying Value		Level 1		Level 2		Level 3		Total Fair Value
Financial Liabilities

Derivatives designated as hedging instruments:
Foreign exchange forward contracts d	$	452	$	—	$	452	$	—	$	452
Total liabilities	$	452	$	—	$	452	$	—	$	452

Financial assets and liabilities carried at fair value at July 31, 2009 are classified in the table below in one of the three categories described above:

			Estimated Fair Value
(in thousands)	Carrying Value		Level 1		Level 2		Level 3		Total Fair Value

Financial Assets
Mutual funds a	$	25,191	$	25,191	$	—	$	—	$	25,191

Derivatives designated as hedging instruments:
Interest rate swap agreements a		4		—		4		—		4
Put option contracts c		1,710		—		1,710		—		1,710
Precious metal collars c		524		—		524		—		524

Derivatives not designated as hedging instruments:
Foreign exchange forward contracts c		270		—		270		—		270
Total assets	$	27,699	$	25,191	$	2,508	$	—	$	27,699

Financial Liabilities
Derivatives designated as hedging instruments:
Interest rate swap agreements e	$	627	$	—	$	627	$	—	$	627
Precious metal collars d		146		—		146		—		146

Derivatives not designated as hedging instruments:
Foreign exchange forward contracts d		852		—		852		—		852
Total liabilities	$	1,625	$	—	$	1,625	$	—	$	1,625

This amount is included within Other assets, net on the Company’s Condensed Consolidated Balance Sheet.

This amount is included within Short-term investments on the Company’s Condensed Consolidated Balance Sheet.

This amount is included within Prepaid expenses and other current assets on the Company’s Condensed Consolidated Balance Sheet.

This amount is included within Accounts payable and accrued liabilities on the Company’s Condensed Consolidated Balance Sheet.

This amount is included within Other long-term liabilities on the Company’s Condensed Consolidated Balance Sheet.

The fair value of cash and cash equivalents, accounts receivable, accounts payable and accrued liabilities approximates carrying value due to the short-term maturities of these assets and liabilities. The fair value of debt with variable interest rates approximates carrying value. The fair value of debt with fixed interest rates was determined using the quoted market prices of debt instruments with similar terms and maturities. The total carrying value of short-term borrowings and long-term debt was $782,036,000 and $751,748,000 and the corresponding fair value was approximately $850,000,000 and $770,000,000 at both July 31, 2010 and 2009.

8.	COMMITMENTS AND CONTINGENCIES

In April 2010, Tiffany and Company, the Company’s principal operating subsidiary (“Tiffany”) committed to a plan to consolidate its New York headquarters staff within one location in New York City from three

separate locations currently leased in midtown Manhattan. The move is expected to occur in spring 2011 and will generate occupancy savings. Tiffany intends to sublease its existing properties through the end of their lease terms which run through 2015, but expects to recover only a portion of its rent obligations due to current market conditions. Accordingly, Tiffany anticipates recording expenses of approximately $30,000,000 primarily within selling, general and administrative expenses in the consolidated statement of earnings in the fiscal year ending January 31, 2012; this expense is related to the fair value of the remaining non-cancelable lease obligations reduced by the estimated sublease rental income. Additionally, Tiffany will incur expenses of approximately $18,000,000 in the fiscal year ending January 31, 2011 and $5,000,000 in the fiscal year ending January 31, 2012 primarily related to the acceleration of the useful lives of certain property and equipment and incremental rents during the transition period. Changes in market conditions may affect the total expenses ultimately recorded. The expenses recorded during the three and six months ended July 31, 2010 were $3,945,000 and $4,805,000, respectively, and are primarily included in selling, general and administrative expenses (“SG&A”). This new lease, which expires in 2026, will increase total minimum annual rental payments as disclosed in the January 31, 2010 Annual Report on Form 10-K by the following amounts:

(in thousands)	Total		2010			2011-2012		2013-2014	Thereafter
Unrecorded contractual obligations:
Operating leases	$	224,525	$	—	$	25,067	$	27,346	$	172,112

9.	STOCKHOLDERS’ EQUITY

Accumulated Other Comprehensive Loss

(in thousands)	July 31, 2010			January 31, 2010			July 31, 2009
Accumulated other comprehensive (loss) gain, net of tax:
Foreign currency translation adjustments	$	14,341		$	16,512		$	1,480
Deferred hedging loss		(532	)		(2,607	)		(5,160	)
Unrealized loss on marketable securities		(1,263	)		(1,899	)		(3,240	)
Net unrealized loss on benefit plans		(44,249	)		(45,271	)		(30,053	)
	$	(31,703	)	$	(33,265	)	$	(36,973	)

10.	EMPLOYEE BENEFIT PLANS

The Company maintains several pension and retirement plans, as well as provides certain health-care and life insurance benefits.

Net periodic pension and other postretirement benefit expense included the following components:

	Three Months Ended July 31,
	Pension Benefits						Other Postretirement Benefits
(in thousands)	2010			2009			2010			2009
Net Periodic Benefit Cost:
Service cost	$	3,274		$	2,949		$	347		$	268
Interest cost		5,998			5,681			696			646
Expected return on plan assets		(4,455	)		(3,726	)		—			—
Amortization of prior service cost		269			268			(165	)		(165	)
Amortization of net loss (gain)		760			(74	)		—			(1	)
Net expense	$	5,846		$	5,098		$	878		$	748

	Six Months Ended July 31,
	Pension Benefits						Other Postretirement Benefits
(in thousands)	2010			2009			2010			2009
Net Periodic Benefit Cost:
Service cost	$	6,543		$	5,897		$	694		$	536
Interest cost		11,995			11,362			1,392			1,292
Expected return on plan assets		(8,910	)		(7,452	)		—			—
Amortization of prior service cost		538			536			(330	)		(330	)
Amortization of net loss (gain)		1,520			(148	)		—			(2	)
Net expense	$	11,686		$	10,195		$	1,756		$	1,496

11.	SEGMENT INFORMATION

Effective with the first quarter of 2010, management has changed the Company’s segment reporting in order to align with a change in its organizational and management reporting structure. Specifically, the Company is now reporting results in Japan separately from the rest of the Asia-Pacific region, and results for certain “emerging market” countries that were previously included in the Europe and Asia-Pacific segments are now included in the “Other” non-reportable segment. Prior year results have been revised to reflect this change. The Company’s reportable segments are as follows:

•

Americas includes sales in TIFFANY & CO. stores in the United States, Canada and Latin/South America, as well as sales of TIFFANY & CO. products in certain markets through business-to-business, Internet, catalog and wholesale operations;

•

Asia-Pacific includes sales in TIFFANY & CO. stores in Asia-Pacific markets (excluding Japan), as well as sales of TIFFANY & CO. products in certain markets through Internet and wholesale operations;

•

Japan includes sales in TIFFANY & CO. stores, as well as sales of TIFFANY & CO. products through business-to-business, Internet and wholesale operations;

•

Europe includes sales in TIFFANY & CO. stores, as well as sales of TIFFANY & CO. products in certain markets through Internet and wholesale operations; and

•

Other consists of all non-reportable segments. Other consists primarily of wholesale sales of TIFFANY & CO. merchandise to independent distributors for resale in certain emerging markets (such as the Middle East and Russia) and wholesale sales of diamonds obtained through bulk purchases that were subsequently deemed not suitable for the Company’s needs. In addition, Other includes earnings received from a third-party licensing agreement.

The results of IRIDESSE are presented as a discontinued operation in the condensed consolidated financial statements for all periods presented. Prior to the reclassification, IRIDESSE results had been included within the Other non-reportable segment. Refer to “Note 2. Discontinued Operations.”

Certain information relating to the Company's segments is set forth below:

	Three Months Ended July 31,					Six Months Ended July 31,
(in thousands)	2010		2009			2010		2009
Net sales:
Americas	$	350,433	$	324,862		$	665,691	$	583,856
Asia-Pacific		111,490		91,920			233,826		173,616
Japan		118,031		113,738			233,080		230,767
Europe		76,893		67,301			145,521		122,257
Total reportable segments		656,847		597,821			1,278,118		1,110,496
Other		11,913		14,672			24,228		19,612
	$	668,760	$	612,493		$	1,302,346	$	1,130,108
Earnings (losses) from continuing operations*:
Americas	$	68,970	$	55,738		$	123,892	$	85,207
Asia-Pacific		24,366		19,433			56,540		36,695
Japan		31,228		29,321			62,224		60,285
Europe		16,841		11,402			31,469		18,932
Total reportable segments		141,405		115,894			274,125		201,119
Other		862		(3,176	)		1,110		(4,400	)
	$	142,267	$	112,718		$	275,235	$	196,719

*Represents earnings (losses) from continuing operations before unallocated corporate expenses, interest and other expenses, net and other (expense) income.

The following table sets forth a reconciliation of the segments’ earnings from continuing operations to the Company’s consolidated earnings from continuing operations before income taxes:

	Three Months Ended July 31,						Six Months Ended July 31,
(in thousands)	2010			2009			2010			2009
Earnings from continuing operations for segments	$	142,267		$	112,718		$	275,235		$	196,719
Unallocated corporate expenses		(24,716	)		(27,606	)		(51,407	)		(52,093	)
Interest and other expenses, net		(11,121	)		(12,132	)		(23,259	)		(24,572	)
Other (expense) income		(3,945	)		4,442			(4,805	)		4,442
Earnings from continuing operations before income taxes	$	102,485		$	77,422		$	195,764		$	124,496

Other expense in the second quarter and first half of 2010 represents accelerated depreciation and incremental rent expense associated with Tiffany’s plan to consolidate its New York headquarters staff within one location. See “Note 8. Commitments and Contingencies.”

Other income in the three and six months ended July 31, 2009 represents income received in connection with the assignment of the Tahera Diamond Corporation commitments and liens to an unrelated third party, recorded within SG&A, which represents full settlement under the terms of the assignment agreement. The

Company had taken an impairment charge of $47,981,000 in the year ended January 31, 2008 associated with the Commitment.

12.	SUBSEQUENT EVENTS

On August 19, 2010, the Company’s Board of Directors declared a quarterly dividend of $0.25 per share. This dividend will be paid on October 11, 2010 to stockholders of record on September 20, 2010.

On September 1, 2010, the Company, in a private transaction, issued, at par, ¥10,000,000,000 (approximately $115,000,000) of 1.72% Senior Notes due September 2016. The proceeds will be used to repay a portion of certain debt coming due in the next 12 months. The agreement requires lump sum repayments upon maturity and includes specific financial covenants and ratios and limits certain payments, investments and indebtedness, in addition to other requirements customary to such borrowings.

PART I.

Financial Information

Item 2.

Management’s Discussion and Analysis of Financial Condition and Results of Operations

OVERVIEW

Tiffany & Co. (the “Company”) is a holding company that operates through its subsidiary companies. The Company’s principal subsidiary, Tiffany and Company (“Tiffany”), is a jeweler and specialty retailer whose principal merchandise offering is fine jewelry. The Company also sells timepieces, sterling silverware, china, crystal, stationery, fragrances and accessories. Through Tiffany and Company and other subsidiaries, the Company is engaged in product design, manufacturing and retailing activities.

•

Asia-Pacific includes sales in TIFFANY & CO. stores in Asia-Pacific markets (excluding Japan), as well as sales of TIFFANY & CO. products in certain markets through Internet and wholesale operations;

•

Japan includes sales in TIFFANY & CO. stores, as well as sales of TIFFANY & CO. products through business-to-business, Internet and wholesale operations;

•

Europe includes sales in TIFFANY & CO. stores, as well as sales of TIFFANY & CO. products in certain markets through Internet and wholesale operations; and

•

The results of IRIDESSE, a business that was closed in 2009, are presented as a discontinued operation in the condensed consolidated financial statements for all periods presented. Prior to the reclassification, IRIDESSE results had been included within the Other non-reportable segment. Refer to “Item 1. Notes to Condensed Consolidated Financial Statements – Note 2. Discontinued Operations.”

All references to years relate to fiscal years ended or ending on January 31 of the following calendar year.

HIGHLIGHTS

•

Worldwide net sales increased 9% in the three months (“second quarter”) and increased 15% in the six months (“first half”) ended July 31, 2010. Sales in all reportable segments increased in the second quarter and first half.

•

On a constant-exchange-rate basis (see “Non-GAAP Measures” below), worldwide net sales increased 8% in the second quarter and increased 13% in the first half. Comparable store sales increased 5% in the second quarter and increased 7% in the first half.

•

The Company opened three stores, two in China and one in Singapore, in the first half of 2010. Management’s current worldwide objective is to open 14 stores in 2010.

•

The Company launched e-commerce sites in Austria, Belgium, France, Germany, Ireland, Italy, the Netherlands and Spain in the second quarter of 2010.

•

Operating margin increased 2.4 percentage points in the second quarter due to a higher gross margin and increased 3.6 percentage points in the first half due to a higher gross margin and the leveraging of operating expenses.

•

Net earnings from continuing operations increased 19% to $67,675,000 in the second quarter and increased 57% to $132,100,000 in the first half of 2010.

NON-GAAP MEASURES

The Company’s reported sales reflect either a translation-related benefit from strengthening foreign currencies or a detriment from a strengthening U.S. dollar.

The Company reports information in accordance with U.S. Generally Accepted Accounting Principles (“GAAP”). Internally, management monitors its sales performance on a non-GAAP basis that eliminates the positive or negative effects that result from translating international sales into U.S. dollars (“constant-exchange-rate basis”). Management believes this constant-exchange-rate basis provides a more representative assessment of sales performance and provides better comparability between reporting periods.

The Company’s management does not, nor does it suggest that investors should, consider such non-GAAP financial measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. The Company presents such non-GAAP financial measures in reporting its financial results to provide investors with an additional tool to evaluate the Company’s operating results. The following table reconciles sales percentage increases (decreases) from the GAAP to the non-GAAP basis versus the previous year:

	Second Quarter 2010 vs. 2009									First Half 2010 vs. 2009
	GAAP Reported			Translation Effect			Constant- Exchange- Rate Basis			GAAP Reported			Translation Effect			Constant- Exchange- Rate Basis
Net Sales:
Worldwide		9	%		1	%		8	%		15	%		2	%		13	%
Americas		8	%		1	%		7	%		14	%		1	%		13	%
Asia-Pacific		21	%		4	%		17	%		35	%		8	%		27	%
Japan		4	%		6	%		(2	)%		1	%		6	%		(5	)%
Europe		14	%		(11	)%		25	%		19	%		(3	)%		22	%
Comparable Store Sales:
Worldwide		6	%		1	%		5	%		10	%		3	%		7	%
Americas		6	%		1	%		5	%		11	%		1	%		10	%
Asia-Pacific		10	%		3	%		7	%		21	%		7	%		14	%
Japan		(1	)%		6	%		(7	)%		(3	)%		5	%		(8	)%
Europe		11	%		(10	)%		21	%		15	%		(3	)%		18	%

RESULTS OF OPERATIONS

Net Sales

Net sales by segment were as follows:

			Second Quarter
(in thousands)	2010		2009		Increase (Decrease)
Americas	$	350,433	$	324,862		8	%
Asia-Pacific		111,490		91,920		21	%
Japan		118,031		113,738		4	%
Europe		76,893		67,301		14	%
Other		11,913		14,672		(19	)%
	$	668,760	$	612,493		9	%

			First Half
(in thousands)	2010		2009		Increase
Americas	$	665,691	$	583,856		14	%
Asia-Pacific		233,826		173,616		35	%
Japan		233,080		230,767		1	%
Europe		145,521		122,257		19	%
Other		24,228		19,612		24	%
	$	1,302,346	$	1,130,108		15	%

Comparable Store Sales. Reference will be made to comparable store sales below. Comparable store sales include only sales transacted in company-operated stores and boutiques. A store’s sales are included in comparable store sales when the store has been open for more than 12 months. In markets other than Japan, sales for relocated stores are included in comparable store sales if the relocation occurs within the same geographical market. In Japan, sales for a new store or boutique are not included if the store or boutique was relocated from one department store to another or from a department store to a free-standing location. In all markets, the results of a store in which the square footage has been expanded or reduced remain in the comparable store base.

Americas. Total sales in the Americas increased $25,571,000, or 8%, in the second quarter primarily due to an increase in the average price per unit sold. Comparable store sales increased $16,450,000, or 6%, in the second quarter, consisting of increases in both comparable branch store sales of 5% and New York Flagship store sales of 8%. Non-comparable store sales grew $5,414,000 in the second quarter. On a constant-exchange-rate basis, Americas sales increased 7%, and comparable store sales increased 5% in the second quarter. Combined Internet and catalog sales in the Americas decreased $619,000, or 2%, in the second quarter.

Total sales in the Americas increased $81,835,000, or 14%, in the first half of 2010 largely due to an increase in the number of units sold, as well as an increase in the average price per unit sold. Comparable store sales increased $53,301,000, or 11%, in the first half, consisting of increases in both comparable branch store sales of 10% and New York Flagship store sales of 16%. Non-comparable store sales grew $15,030,000 in the first half. On a constant-exchange-rate basis, Americas sales increased 13%, and comparable store sales increased 10% in the first half. Combined Internet and catalog sales in the Americas increased $5,902,000, or 9%, in the first half due to increases in both the average price per order and the number of orders.

Asia-Pacific. Total sales in Asia-Pacific increased $19,570,000, or 21%, in the second quarter primarily due to an increase in the average price per unit sold. Comparable store sales increased $8,771,000, or 10%, and non-comparable store sales grew $10,284,000. On a constant-exchange-rate basis, Asia-Pacific sales increased 17% and comparable store sales increased 7% in the second quarter due to growth in most markets.

Total sales in Asia-Pacific increased $60,210,000, or 35%, in the first half of 2010 equally due to increases in the average price per unit sold and the number of units sold. Comparable store sales increased $33,164,000, or 21%, and

non-comparable store sales grew $24,775,000. On a constant-exchange-rate basis, Asia-Pacific sales increased 27% and comparable store sales increased 14% in the first half due to growth in most markets.

Japan. Total sales in Japan increased $4,293,000, or 4%, in the second quarter due to an increase in the average price per unit sold (primarily reflecting the translation of yen-denominated sales into U.S. dollars), which was partly offset by a decline in the number of units sold. Comparable store sales declined $1,130,000, or 1%, in the second quarter. On a constant-exchange-rate basis, Japan sales decreased 2% and comparable store sales decreased 7% in the second quarter.

Total sales in Japan increased $2,313,000, or 1%, in the first half of 2010 due to an increase in the average price per unit sold (reflecting the translation of yen-denominated sales into U.S. dollars), which was almost entirely offset by a decline in the number of units sold. Comparable store sales declined $6,235,000, or 3%, in the first half. On a constant-exchange-rate basis, Japan sales decreased 5% and comparable store sales decreased 8% in the first half.

Europe. Total sales in Europe increased $9,592,000, or 14%, in the second quarter primarily due to increases in the number of units sold. This included increased comparable store sales of $6,304,000, or 11%, and non-comparable store sales growth of $4,630,000. On a constant-exchange-rate basis, sales increased 25% and comparable store sales increased 21% in the second quarter, reflecting broad-based geographical growth.

Total sales in Europe increased $23,264,000, or 19%, in the first half of 2010 primarily due to increases in the number of units sold. This included increased comparable store sales of $16,058,000, or 15%, and non-comparable store sales growth of $8,917,000. On a constant-exchange-rate basis, sales increased 22% and comparable store sales increased 18% in the first half, reflecting broad-based geographical growth.

Other. Other sales decreased $2,759,000, or 19%, in the second quarter primarily due to lower wholesale sales of diamonds that were deemed not suitable for the Company’s needs. Other sales increased $4,616,000, or 24% in the first half of 2010 primarily due to higher wholesale sales of diamonds and increased wholesale sales of TIFFANY & CO. merchandise to independent distributors.

Store Data. Management currently expects to open 14 Company-operated TIFFANY & CO. stores and boutiques in 2010, increasing the store base by approximately 6%, which includes the following locations which have already been opened and/or where plans have been finalized:

Location	Openings as of July 31, 2010	Remaining Openings 2010
Americas:
Baltimore, Maryland		Third Quarter
Santa Monica, California		Third Quarter
Jacksonville, Florida		Fourth Quarter
Houston – Woodlands, Texas		Fourth Quarter
Los Angeles – Beverly Center, California		Fourth Quarter
Asia-Pacific:
Shanghai – Hong Kong Plaza, China	First Quarter
Shanghai – IFC Mall, China	Second Quarter
Marina Bay, Singapore	Second Quarter
Beijing – China World III, China		Third Quarter
Taipei – Bellavita, Taiwan		Third Quarter
Seoul – Hyundai Shinchon, Korea		Fourth Quarter
Europe:
London – Canary Wharf, England		Third Quarter
Barcelona, Spain		Fourth Quarter

Gross Margin

	Second Quarter				First Half
	2010		2009		2010		2009
Gross profit as a percentage of net sales	57.8	%	55.1	%	57.8	%	55.5	%

Gross margin (gross profit as a percentage of net sales) increased in the second quarter and first half by 2.7 and 2.3 percentage points, which was driven primarily by the recapture of higher product costs through retail price increases, as well as manufacturing efficiencies. In addition, gross margin in the second quarter of 2010 benefited from a decline in wholesale sales of rough diamonds.

Management periodically reviews and may adjust its retail prices, as it did in the first quarter of 2010, to address specific market conditions, product cost increases and longer-term changes in foreign currencies/U.S. dollar relationships. Among the market conditions that the Company addresses is consumer demand for the product category involved, which may be influenced by consumer confidence and competitive pricing conditions. The Company uses derivative instruments to mitigate foreign exchange and precious metal price exposures (see “Item 1. Notes to Condensed Consolidated Financial Statements – Note 6. Hedging Instruments”).

Selling, General and Administrative (“SG&A”) Expenses

	Second Quarter						First Half
	2010			2009			2010			2009
SG&A expenses as a percentage of net sales		40.8	%		40.5	%		41.0	%		42.3	%

SG&A expenses increased $25,248,000, or 10%, in the second quarter of 2010, primarily due to increased depreciation and store occupancy expenses of $8,797,000 related to new and existing stores as well as costs associated with Tiffany’s plan to consolidate its New York headquarters staff within one location (see “Item 1. Notes to Condensed Consolidated Financial Statements – Note 8. Commitments and Contingencies”), increased labor and benefit costs of $6,507,000 and increased marketing expenses of $6,204,000. In the first half of 2010, SG&A expenses increased $56,104,000 or 12%, primarily due to increased depreciation and store occupancy expenses of $16,551,000 due to new and existing stores as well as costs associated with Tiffany’s New York headquarters discussed above, increased labor and benefit costs of $15,804,000 and increased marketing expenses of $10,889,000. In addition, SG&A expenses were lower in the second quarter and first half of 2009 due to $4,442,000 of income received in connection with a note that had been previously impaired. SG&A expenses as a percentage of net sales increased by 0.3 percentage point in the second quarter due to the lower SG&A expenses in 2009 as discussed in the previous sentence and decreased by 1.3 percentage points in the first half due to sales leverage on fixed costs. Changes in foreign currency exchange rates had an insignificant translation effect on overall SG&A expenses in the second quarter and first half.

Earnings from Continuing Operations

(in thousands)	Second Quarter 2010			% of Net Sales*			Second Quarter 2009			% of Net Sales*
Earnings (losses) from continuing operations:
Americas	$	68,970			19.7	%	$	55,738			17.2	%
Asia-Pacific		24,366			21.9	%		19,433			21.1	%
Japan		31,228			26.5	%		29,321			25.8	%
Europe		16,841			21.9	%		11,402			16.9	%
Other		862			7.2	%		(3,176	)		(21.6	)%
		142,267						112,718
Unallocated corporate expenses		(24,716	)		3.7	%		(27,606	)		4.5	%
Other (expense) income		(3,945	)					4,442
Earnings from continuing operations	$	113,606			17.0	%	$	89,554			14.6	%

*	Percentages represent earnings (losses) from continuing operations as a percentage of each segment’s net sales.

Earnings from continuing operations increased 27% in the second quarter. On a segment basis, the ratio of earnings (losses) from continuing operations (before the effect of unallocated corporate expenses and other (expense) income) to each segment’s net sales in the second quarter of 2010 and 2009 was as follows:

•

Americas – the ratio increased 2.5 percentage points primarily resulting from an increase in gross margin, as well as the effect of sales growth leveraging on operating expenses;

•

Asia-Pacific – the ratio increased 0.8 percentage point primarily due to an increase in gross margin, which was partly offset by increased operating expenses associated with new and existing locations;

•

Japan – the ratio increased 0.7 percentage point primarily due to an increase in gross margin, which was partly offset by increased marketing expenses;

•

Europe – the ratio increased 5.0 percentage points primarily due to the leveraging of operating expenses, as well as an increase in gross margin; and

•

Other – the ratio increased 28.8 percentage points. The prior period operating loss included a valuation adjustment related to the write-down of wholesale diamond inventory deemed not suitable for the Company’s needs.

(in thousands)	First Half 2010			% of Net Sales*			First Half 2009			% of Net Sales*
Earnings (losses) from continuing operations:
Americas	$	123,892			18.6	%	$	85,207			14.6	%
Asia-Pacific		56,540			24.2	%		36,695			21.1	%
Japan		62,224			26.7	%		60,285			26.1	%
Europe		31,469			21.6	%		18,932			15.5	%
Other		1,110			4.6	%		(4,400	)		(22.4	)%
		275,235						196,719
Unallocated corporate expenses		(51,407	)		3.9	%		(52,093	)		4.6	%
Other (expense) income		(4,805	)					4,442
Earnings from continuing operations	$	219,023			16.8	%	$	149,068			13.2	%

*	Percentages represent earnings (losses) from continuing operations as a percentage of each segment’s net sales.

Earnings from continuing operations increased 47% in the first half. On a segment basis, the ratio of earnings (losses) from continuing operations (before the effect of unallocated corporate expenses and other (expense) income) to each segment’s net sales in the first half of 2010 and 2009 was as follows:

•

Americas – the ratio increased 4.0 percentage points primarily due to the leveraging of operating expenses, as well as an increase in gross margin;

•

Asia-Pacific – the ratio increased 3.1 percentage points primarily due to an increase in gross margin, as well as the leveraging of operating expenses;

•

Japan – the ratio increased 0.6 percentage point primarily due to an increase in gross margin, which was partly offset by an increase in marketing expenses;

•

Europe – the ratio increased 6.1 percentage points primarily due to the leveraging of operating expenses, as well as an increase in gross margin; and

•

Other – the ratio increased 27.0 percentage points. The prior period operating loss included a valuation adjustment related to the write-down of wholesale diamond inventory deemed not suitable for the Company’s needs.

Unallocated corporate expenses includes certain costs related to administrative support functions which the Company does not allocate to its segments. Such unallocated costs include those for information technology, finance, legal and human resources. Total unallocated corporate expenses decreased in the second quarter and first half versus comparable periods in the prior year.

Other income in the second quarter and first half of 2009 represents income received in connection with the assignment of the Tahera Diamond Corporation commitments and liens to an unrelated third party, recorded within SG&A, which represents full settlement under the terms of the assignment agreement.

Interest and Other Expenses, net

Interest and other expenses, net decreased $1,011,000 in the second quarter and $1,313,000 in the first half.

Provision for Income Taxes

Net Loss from Discontinued Operations

The loss from discontinued operations related to the Company’s IRIDESSE business was $5,907,000 pre-tax ($3,043,000 after tax) for the six months ended July 31, 2009. See “Item 1. Notes to Condensed Consolidated Financial Statements – Note 2. Discontinued Operations.”

2010 Outlook

Management’s outlook for full year 2010 is based on the following assumptions, which may or may not prove valid, and should be read in conjunction with “Item 1A. Risk Factors” on page 31:

•

A worldwide net sales increase of approximately 11%. By region, sales (denominated in U.S. dollars) are expected to increase approximately 10% in the Americas, to increase by a mid-twenties percentage in Asia-Pacific, to decline by a low single-digit percentage in Japan and to increase by a mid-teens percentage in Europe. Other sales are expected to increase modestly from the prior year.

•

The opening of 14 new Company-operated stores (five in the Americas, seven in Asia-Pacific and two in Europe).

•

An increase in operating margin primarily due to a higher gross margin, as well as an improved ratio of SG&A expenses to net sales.

•

Interest and other expenses, net of approximately $50,000,000.

•

An effective income tax rate of 34% - 35%.

•

Net earnings from continuing operations per diluted share of $2.60 - $2.65.

•

A high-single-digit percentage increase in net inventories.

•

Capital expenditures of approximately $180,000,000.

Note that the items listed above exclude i) approximately $18,000,000 of accelerated depreciation charges and incremental rent primarily related to Tiffany’s plans to relocate and house Tiffany’s New York headquarters staff (see “Item 1. Notes to Condensed Consolidated Financial Statements – Note 8. Commitments & Contingencies.”) and ii) $3,096,000 net tax benefit (see “Item 1. Notes to Condensed Consolidated Financial Statements – Note 4. Income Taxes”). In total, these items will reduce earnings in 2010 by approximately $0.06 per diluted share.

LIQUIDITY AND CAPITAL RESOURCES

The Company’s liquidity needs have been, and are expected to remain, primarily a function of its ongoing, seasonal and expansion-related working capital requirements and capital expenditures needs. Over the long term, the Company manages its cash and capital structure to maintain a strong financial position and provide flexibility to pursue future strategic initiatives. Management continuously assesses its working capital needs, capital expenditure requirements, debt service, dividend payouts, share repurchases and future investments. Management believes that cash on hand, internally-generated cash flows and the funds available under its revolving Credit Facility are sufficient to support the Company’s liquidity and capital requirements for the foreseeable future. Within the next 12 months, $269,960,000 of the Company’s long-term debt will reach maturity. On September 1, 2010, the Company refinanced ¥10,000,000,000, or approximately $115,000,000 and intends to repay the remaining amount coming due in the next 12 months with cash on hand.

The following table summarizes cash flows from operating, investing and financing activities:

	First Half
(in thousands)	2010			2009
Net cash (used in) provided by:
Operating activities	$	(60,111	)	$	179,400
Investing activities		(99,221	)		(27,487	)
Financing activities		(58,365	)		6,494
Effect of exchange rates on cash and cash equivalents		(1,280	)		18,287
Net cash used in discontinued operations		—			(3,536	)
Net (decrease) increase in cash and cash equivalents	$	(218,977	)	$	173,158

Operating Activities

The Company had a net cash outflow from operating activities of $60,111,000 in the first half of 2010 compared with an inflow of $179,400,000 in the same period in 2009. The variance between 2010 and 2009 is primarily due to an increase in inventories as well as the Company’s contribution of $40,000,000 to its pension plan in the first quarter of 2010 (reflected in Other, net on the Condensed Consolidated Statements of Cash Flows).

Working Capital. Working capital (current assets less current liabilities) and the corresponding current ratio (current assets divided by current liabilities) were $1,860,711,000 and 4.3 at July 31, 2010, compared with $1,845,393,000 and 4.1 at January 31, 2010 and $1,844,653,000 and 7.6 at July 31, 2009. The decrease in the ratio from July 31, 2009 was primarily due to an increase in the current portion of long-term debt.

Accounts receivable, less allowances at July 31, 2010 were 1% lower than January 31, 2010. Accounts receivable, less allowances at July 31, 2010 was 12% higher than July 31, 2009, reflecting sales growth. Changes in foreign currency exchange rates had an insignificant translation effect on the change in accounts receivable balances.

Inventories, net at July 31, 2010 were 9% higher than January 31, 2010 and were 1% higher than July 31, 2009. In 2009, management reduced inventory levels due to economic conditions and inventories also finished the year lower than initially planned because of stronger-than-expected sales in the fourth quarter, both of which are contributing to year-over-year growth in 2010. The Company is increasing inventory levels in 2010 to support sales growth, new store openings and new product launches. Changes in foreign currency exchange rates had an insignificant translation effect on the change in inventories, net compared to January 31, 2010 and July 31, 2009.

Investing Activities

The Company had a net cash outflow from investing activities of $99,221,000 in the first half of 2010 compared with an outflow of $27,487,000 in the first half of 2009. The increased outflow in the current year is primarily due to purchases of marketable securities and short-term investments and higher capital expenditures.

Financing Activities

The Company had a net cash outflow from financing activities of $58,365,000 in the first half of 2010 compared with an inflow of $6,494,000 in the first half of 2009. The variance between 2010 and 2009 was primarily due to a decrease in net proceeds received from borrowings and share repurchases.

Share Repurchases. The Company’s share repurchase activity for the second quarter and first half of 2010 was as follows:

	Second Quarter				First Half
(in thousands, except per share amounts)	2010		2009		2010		2009
Cost of repurchases	$	32,881	$	—	$	47,138	$	—
Shares repurchased and retired		799		—		1,118		—
Average cost per share	$	41.16	$	—	$	42.15	$	—

The Company suspended share repurchases during the third quarter of 2008 in order to conserve cash. In January 2010, the Company resumed repurchasing its shares of Common Stock on the open market. The Company’s currently authorized stock repurchase program expires in January 2011. At least annually, the Company’s Board of Directors reviews its policies with respect to dividends and share repurchases with a view to actual and projected earnings, cash flows and capital requirements. At July 31, 2010, there remained $354,822,000 of authorization for future repurchases.

Recent Borrowings. The Company had net repayments of or net proceeds from short-term and long-term borrowings as follows:

	First Half
(in thousands)	2010		2009
Proceeds from (repayment of) credit facility borrowings, net	$	17,775	$	(113,291	)
Short-term borrowings:
Repayments of short-term borrowings		—		(93,000	)
Long-term borrowings:
Proceeds from issuance		—		300,000
Repayments		—		(40,000	)
Net proceeds from long-term borrowings		—		260,000
Net proceeds from total borrowings	$	17,775	$	53,709

In addition, there was $27,111,000 outstanding and $372,889,000 available under the revolving Credit Facility at July 31, 2010. The weighted average interest rate at July 31, 2010 was 3.2%. The Credit Facility will expire in July 2012.

The ratio of total debt (short-term borrowings, current portion of long-term debt and long-term debt) to stockholders’ equity was 40% at July 31, 2010, 40% at January 31, 2010 and 45% at July 31, 2009.

At July 31, 2010, the Company was in compliance with all debt covenants.

Purchase of Non-controlling Interests. In October 2009, the Company acquired all non-controlling interests in two majority-owned entities that indirectly engage through majority-owned subsidiaries in diamond sourcing and polishing operations in South Africa and Botswana, respectively, for total consideration of $18,000,000, of which $11,000,000 was paid in the third quarter of 2009 and the remaining $7,000,000 was paid during the second quarter of 2010.

Contractual Obligations

In April 2010, Tiffany committed to a plan to consolidate its New York headquarters staff within one location in New York City from three separate locations currently leased in midtown Manhattan. The move is expected to occur in spring 2011 and will generate occupancy savings. Tiffany intends to sublease its existing properties through the end of their lease terms which run through 2015, but expects to recover only a portion of its rent obligations due to current market conditions. Accordingly, Tiffany anticipates recording expenses of approximately $30,000,000 primarily within selling, general and administrative expenses in the consolidated statement of earnings in the fiscal year ending January 31, 2012; this expense is related to the fair value of the remaining non-cancelable lease obligations reduced by the estimated sublease rental income. Additionally, Tiffany will incur expenses of approximately $18,000,000 in the fiscal year ending January 31, 2011 and $5,000,000 in the fiscal year ending January 31, 2012 primarily related to the acceleration of the useful lives of certain property and equipment and incremental rents during the transition period. Changes in market conditions may affect the total expenses ultimately recorded. The expenses recorded during the three and six months ended July 31, 2010 were $3,945,000 and $4,805,000, respectively. Tiffany expects overall savings of approximately $125,000,000 over the lease term as a result of an overall reduction in rent expense; these estimated savings are based on current rental costs and assumptions made regarding future potential rent increases at the existing locations. This new lease, which expires in 2026, will increase total minimum annual rental payments as disclosed in the January 31, 2010 Annual Report on Form 10-K by the following amounts:

(in thousands)	Total		2010			2011-2012		2013-2014	Thereafter
Unrecorded contractual obligations:
Operating leases	$	224,525	$	—	$	25,067	$	27,346	$	172,112

The Company’s contractual cash obligations and commercial commitments at July 31, 2010 and the effects such obligations and commitments are expected to have on the Company’s liquidity and cash flows in future periods have not changed significantly since January 31, 2010, except as noted above.

Seasonality

As a jeweler and specialty retailer, the Company’s business is seasonal in nature, with the fourth quarter typically representing at least one-third of annual net sales and approximately one-half of annual net earnings. Management expects such seasonality to continue.

Forward-Looking Statements

This quarterly report on Form 10-Q contains certain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 concerning the Company’s goals, plans and projections with respect to store openings, sales, retail prices, gross margin, expenses, effective tax rate, net earnings and net earnings per share, inventories, capital expenditures, cash flow and liquidity. In addition, management makes other forward-looking statements from time to time concerning objectives and expectations. One can identify these forward-looking statements by the fact that they use words such as “believes,” “intends,” “plans,” and “expects” and other words and terms of similar meaning and expression in connection with any discussion of future operating or financial performance. One can also identify forward-looking statements by the fact that they do not relate strictly to historical or current facts. Such forward-looking statements are based on management’s current plan and involve inherent risks, uncertainties and assumptions that could cause actual outcomes to differ materially from the current plan. The Company has included important factors in the cautionary statements included in its 2009 Annual Report on Form 10-K and in this quarterly report, particularly under “Item 1A. Risk Factors,” that the Company believes could cause actual results to differ materially from any forward-looking statement.

Although the Company believes it has been prudent in its plans and assumptions, no assurance can be given that any goal or plan set forth in forward-looking statements can or will be achieved, and readers are cautioned not to place undue reliance on such statements which speak only as of the date this quarterly report was first filed with the Securities and Exchange Commission. The Company undertakes no obligation to update any of the forward-looking information included in this document, whether as a result of new information, future events, changes in expectations or otherwise.

PART I.

Financial Information

Item 3.

Quantitative and Qualitative Disclosures About Market Risk

The Company is exposed to market risk from fluctuations in foreign currency exchange rates, precious metal prices and interest rates, which could affect its consolidated financial position, earnings and cash flows. The Company manages its exposure to market risk through its regular operating and financing activities and, when deemed appropriate, through the use of derivative financial instruments. The Company uses derivative financial instruments as risk management tools and not for trading or speculative purposes, and does not maintain such instruments that may expose the Company to significant market risk.

Foreign Currency Risk

The Company’s Japanese subsidiary satisfies nearly all of its inventory requirements by purchasing merchandise, payable in U.S. dollars, from the Company’s principal subsidiary. To minimize the potentially negative effect of a significant strengthening of the U.S. dollar against the Japanese yen, the Company purchases put option contracts as hedges of forecasted purchases of merchandise over a maximum term of 13 months. The fair value of put option contracts is sensitive to changes in yen exchange rates. If the market yen exchange rate at the time of the put option contract’s expiration is stronger than the contracted exchange rate, the Company allows the put option contract to expire, limiting its loss to the cost of the put option contract.

The Company also uses foreign exchange forward contracts to offset the foreign currency exchange risks associated with foreign currency-denominated liabilities and intercompany transactions between entities with differing functional currencies. Gains or losses on these foreign exchange forward contracts substantially offset losses or gains on the liabilities and transactions being hedged. The term of all outstanding foreign exchange forward contracts as of July 31, 2010 ranged from one to 10 months.

Precious Metal Price Risk

The Company periodically hedges a portion of its forecasted purchases of precious metals for use in its internal manufacturing operations in order to minimize the effect of volatility in precious metals prices. The Company may use either a combination of call and put option contracts in net-zero-cost collar arrangements (“precious metal collars”) or forward contracts. For precious metal collars, if the price of the precious metal at the time of the expiration of the precious metal collar is within the call and put price, the precious metal collar would expire at no cost to the Company. The maximum term over which the Company is hedging its exposure to the variability of future cash flows for all forecasted transactions is 13 months.

Interest Rate Risk

The Company uses interest rate swap agreements to effectively convert certain fixed rate debt obligations to floating rate obligations. Additionally, since the fair value of the Company’s fixed rate long-term debt is sensitive to interest rate changes, the interest rate swap agreements serve as hedges to changes in the fair value of these debt instruments. The Company is hedging its exposure to changes in interest rates over the remaining maturities of the debt agreements being hedged.

PART I.

Financial Information

Item 4.

Controls and Procedures

Disclosure Controls and Procedures

Based on their evaluation of our disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934), the Registrant’s chief executive officer and chief financial officer concluded that, as of the end of the period covered by this report, the Registrant’s disclosure controls and procedures are effective to ensure that information required to be disclosed by the Registrant in the reports that it files or submits under the Securities Exchange Act of 1934 is (i) recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and (ii) accumulated and communicated to our management, including our chief executive officer and chief financial officer, to allow timely decisions regarding required disclosure.

In the ordinary course of business, the Registrant reviews its system of internal control over financial reporting and makes changes to its systems and processes to improve controls and increase efficiency, while ensuring that the Registrant maintains an effective internal control environment. Changes may include such activities as implementing new, more efficient systems and automating manual processes.

The Registrant’s chief executive officer and chief financial officer have determined that there have been no changes in the Registrant’s internal control over financial reporting during the period covered by this report identified in connection with the evaluation described above that have materially affected, or are reasonably likely to materially affect, the Registrant’s internal control over financial reporting.

The Registrant’s management, including its chief executive officer and chief financial officer, necessarily applied their judgment in assessing the costs and benefits of such controls and procedures. By their nature, such controls and procedures cannot provide absolute certainty, but can provide reasonable assurance regarding management’s control objectives. Our chief executive officer and our chief financial officer have concluded that the Registrant’s disclosure controls and procedures are (i) designed to provide such reasonable assurance and (ii) are effective at that reasonable assurance level.

PART II.

Other Information

Item 1A.

Risk Factors

As is the case for any retailer, the Registrant’s success in achieving its objectives and expectations is dependent upon general economic conditions, competitive conditions and consumer attitudes. However, certain factors are specific to the Registrant and/or the markets in which it operates. The following “risk factors” are specific to the Registrant; these risk factors affect the likelihood that the Registrant will achieve the financial objectives and expectations communicated by management:

(i) Risk: that a continuation or worsening of challenging global economic conditions and related low levels of consumer confidence over a prolonged period of time could adversely affect the Registrant’s sales.

As a retailer of goods which are discretionary purchases, the Registrant’s sales results are particularly sensitive to changes in economic conditions and consumer confidence. Consumer confidence is affected by general business conditions; changes in the market value of securities and real estate; inflation; interest rates and the availability of consumer credit; tax rates; and expectations of future economic conditions and employment prospects.

Consumer spending for discretionary goods generally declines during times of falling consumer confidence, which negatively affects the Registrant’s earnings because of its cost base and inventory investment.

Many of the Registrant’s competitors may continue to react to falling consumer confidence by reducing their retail prices; such reductions and/or inventory liquidations can have a short-term adverse effect on the Registrant’s sales.

In addition, some observers believe that the short-term attractiveness of “luxury” goods may have waned in certain markets, such as Japan, thus reducing demand. This could adversely affect the Registrant’s sales, retail pricing and margins.

The Registrant has invested in and operates more than 20 stores in the Hong Kong, Macau and mainland China markets and anticipates significant further expansion. Some observers believe that the high levels of Chinese economic growth may be unsustainable. Should the Chinese economy experience an economic slowdown, the sales and profitability of its stores in this region could be affected.

Uncertainty surrounding the current global economic environment makes it more difficult for the Registrant to forecast operating results. The Registrant’s forecasts employ the use of estimates and assumptions. Actual results could differ from forecasts, and those differences could be material.

(ii) Risk: that sales will decline or remain flat in the Registrant’s fourth fiscal quarter, which includes the Holiday selling season.

The Registrant’s business is seasonal in nature, with the fourth quarter typically representing at least one-third of annual net sales and approximately one-half of annual net earnings. Poor sales results during the Registrant’s fourth quarter will have a material adverse effect on the Registrant’s sales and profits.

(iii) Risk: that regional instability and conflict will disrupt tourist travel and local consumer spending.

Unsettled regional and global conflicts or crises which result in military, terrorist or other conditions creating disruptions or disincentives to, or changes in the pattern, practice or frequency of tourist travel to the various regions and local consumer spending where the Registrant operates retail stores could adversely affect the Registrant’s sales and profits.

(iv) Risk: that changes in foreign currencies may affect, positively or negatively, the Company’s sales, profit margins and operating expenses.

The Registrant operates retail stores and boutiques in various countries outside of the U.S. and, as a result, is exposed to market risk from fluctuations in foreign currency exchange rates. In 2009, the Registrant’s sales in countries outside of the U.S. represented approximately half of its net sales, of which Japan represented 19% of net sales. A substantial weakening of foreign currencies against the U.S. dollar would require the Registrant to raise its

retail prices or reduce its profit margins in various locations outside of the U.S. Consumers in those markets may not accept significant price increases on the Registrant’s goods; thus, there is a risk that a substantial weakening of foreign currencies will result in reduced sales or profit margins. Conversely, a substantial strengthening of foreign currencies against the U.S. dollar will result in increased sales and profit margins.

The results of the operations of Registrant’s international subsidiaries are exposed to foreign exchange rate fluctuations as the financial results of the applicable subsidiaries are translated from the local currency into U.S. dollars upon consolidation. If the U.S. dollar weakens against foreign currencies, the translation of these foreign currency denominated transactions will increase net sales and operating expenses. Similarly, if the U.S. dollar strengthens against foreign currencies, the translation of these foreign currency denominated transactions will decrease net sales and operating expenses.

In addition, a weakening in foreign currency exchange rates may create disincentives to, or changes in the pattern, practice or frequency of tourist travel to the various regions where the Registrant operates retail stores which could adversely affect the Registrant’s net sales and profits.

(v) Risk: that the current volatile global economy may have a material adverse effect on the Registrant’s liquidity and capital resources.

The global economy and the credit and equity markets have undergone significant disruption in the past two years. A prolonged weakness in the economy, extending further than those included in management’s projections, could have an effect on the Registrant’s cost of borrowing, could diminish its ability to service or maintain existing financing and could make it more difficult for the Registrant to obtain additional financing or to refinance existing long-term obligations. In addition, increased disruption in the markets could lead to the failure of financial institutions. If any of the banks participating in the Registrant’s revolving credit facility were to declare bankruptcy, the Registrant would no longer have access to those committed funds.

Any significant deterioration in the stock market could negatively affect the valuation of pension plan assets and result in increased minimum funding requirements.

(vi) Risk: that the Registrant will be unable to continue to offer merchandise designed by Elsa Peretti.

The Registrant’s long-standing right to sell the jewelry designs of Elsa Peretti and use her trademarks is responsible for a substantial portion of the Registrant’s revenues. Merchandise designed by Ms. Peretti accounted for 10% of 2009 net sales. Tiffany has an exclusive license arrangement with Ms. Peretti; this arrangement is subject to royalty payments as well as other requirements. This license may be terminated by Tiffany or Ms. Peretti on six months notice, even in the case where no default has occurred. Also, no agreement has been made for the continued sale of the designs or use of the trademarks ELSA PERETTI following the death or disability of Ms. Peretti, who is now 70 years of age. Loss of this license would materially adversely affect the Registrant’s business through lost sales and profits.

(vii) Risk: that changes in prices of diamonds and precious metals or reduced supply availability might adversely affect the Registrant’s ability to produce and sell products at desired profit margins.

Most of the Registrant’s jewelry and non-jewelry offerings are made with diamonds, gemstones and/or precious metals. Acquiring diamonds for the engagement business has, at times, been difficult because of supply limitations; Tiffany may not be able to maintain a comprehensive selection of diamonds in each retail location due to the broad assortment of sizes, colors, clarity grades and cuts demanded by customers. A significant change in the prices or supply of these commodities could adversely affect the Registrant’s business, which is vulnerable to the risks inherent in the trade for such commodities. A substantial increase or decrease in the price or supply of raw materials and/or high-quality rough and polished diamonds within the quality grades, colors and sizes that customers demand could affect, negatively or positively, customer demand, sales and gross profit margins.

If trade relationships between the Registrant and one or more of its significant vendors were disrupted, the Registrant’s sales could be adversely affected in the short-term until alternative supply arrangements could be established.

(viii) Risk: that the value of the TIFFANY & CO. trademark will decline due to the sale of counterfeit merchandise by infringers.

The TIFFANY & CO. trademark is an asset which is essential to the competitiveness and success of the Registrant’s business and the Registrant takes appropriate action to protect it. Tiffany actively pursues those who produce or sell counterfeit TIFFANY & CO. goods through civil action and cooperation with criminal law enforcement agencies. However, the Registrant’s enforcement actions have not stopped the imitation and counterfeit of the Registrant’s merchandise or the infringement of the trademark, and counterfeit TIFFANY & CO. goods remain available in many markets. In recent years, there has been an increase in the availability of counterfeit goods, predominantly silver jewelry, in various markets by street vendors and small retailers, as well as on the Internet. The continued sale of counterfeit merchandise could have an adverse effect on the TIFFANY & CO. brand by undermining Tiffany’s reputation for quality goods and making such goods appear less desirable to consumers of luxury goods. Damage to the brand would result in lost sales and profits.

(ix) Risk: that the Registrant will be unable to lease sufficient space for its retail stores in prime locations.

The Registrant, positioned as a luxury goods retailer, has established its retail presence in choice store locations. If the Registrant cannot secure and retain locations on suitable terms in prime and desired luxury shopping locations, its expansion plans, sales and profits will be jeopardized.

In Japan, many of the retail locations are located in department stores. TIFFANY & CO. boutiques located in department stores in Japan represented 79% of net sales in Japan and 15% of consolidated net sales in 2009. In recent years, the Japanese department store industry has, in general, suffered declining sales and there is a risk that such financial difficulties will force further consolidations or store closings. Should one or more Japanese department store operators elect or be required to close one or more stores now housing a TIFFANY & CO. boutique, the Registrant’s sales and profits would be reduced while alternative premises were being obtained. The Registrant’s commercial relationships with department stores in Japan, and their abilities to continue as leading department store operators, have been and will continue to be substantial factors affecting the Registrant’s business in Japan.

(x) Risk: that the Registrant’s business is dependent upon the distinctive appeal of the TIFFANY & CO. brand.

The TIFFANY & CO. brand’s association with quality, luxury and exclusivity is integral to the success of the Registrant’s business. The Registrant’s expansion plans for retail and direct selling operations and merchandise development, production and management support the brand’s appeal. Consequently, poor maintenance, promotion and positioning of the TIFFANY & CO. brand, as well as market over-saturation, may adversely affect the business by diminishing the distinctive appeal of the TIFFANY & CO. brand and tarnishing its image. This would result in lower sales and profits.

PART II.

Other Information

Item 2.

Unregistered Sales of Equity Securities and Use of Proceeds

The following table contains the Company’s stock repurchases of equity securities in the second quarter of 2010:

Issuer Purchases of Equity Securities

Period	(a) Total Number of Shares (or Units) Purchased		(b) Average Price Paid per Share (or Unit)		(c) Total Number of Shares (or Units) Purchased as Part of Publicly Announced Plans or Programs		(d) Maximum Number (or Approximate Dollar Value) of Shares, (or Units) that May Yet Be Purchased Under the Plans or Programs
May 1, 2010 to May 31, 2010		107,300	$	45.74		107,300	$	382,795,000

June 1, 2010 to June 30, 2010		229,900	$	43.32		229,900	$	372,836,000

July 1, 2010 to July 31, 2010		461,700	$	39.01		461,700	$	354,822,000

TOTAL		798,900	$	41.16		798,900	$	354,822,000

In March 2005, the Company’s Board of Directors approved a stock repurchase program (“2005 Program”) that authorized the repurchase of up to $400,000,000 of the Company’s Common Stock through March 2007 by means of open market or private transactions. In August 2006, the Company’s Board of Directors extended the expiration date of the Company’s 2005 Program to December 2009, and authorized the repurchase of up to an additional $700,000,000 of the Company’s Common Stock. In January 2008, the Company’s Board of Directors extended the expiration date of the 2005 Program to January 2011 and authorized the repurchase of up to an additional $500,000,000 of the Company’s Common Stock.

Item 6

Exhibits

(a)

Exhibits:

	10.161	Form of Note Purchase Agreement dated as of September 1, 2010 by and between Registrant and various institutional note purchasers with respect to the Registrant’s yen 10,000,000,000 principal amount 1.72% Series Notes due September 1, 2016.

	10.162	Guaranty Agreement dated September 1, 2010 with respect to the Note Purchase Agreement (see Exhibit 10.161 above) by Tiffany and Company, Tiffany & Co. International and Tiffany & Co. Japan Inc.

	31.1	Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

	31.2	Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

	32.1	Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

	32.2	Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

	101	The following financial information from Tiffany & Co.’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2010, furnished with the SEC, formatted in Extensible Business Reporting Language (XBRL): (i) the Consolidated Balance Sheets; (ii) the Consolidated Statements of Earnings; (iii) the Consolidated Statements of Stockholders’ Equity and Comprehensive Earnings; (iv) the Consolidated Statements of Cash Flows; and (v) the Notes to the Consolidated Financial Statements, tagged as blocks of text.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

			TIFFANY & CO.
			(Registrant)


Date	September 1, 2010	By:	/s/ James N. Fernandez
			James N. Fernandez Executive Vice President and Chief Financial Officer (principal financial officer)