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Pricing Supplement dated August 8, 1999                         Rule #424(b)(3)
(To Prospectus dated May 3, 1999)                            File No. 333-74575

                                 [Advanta Logo]

                            ADVANTA INVESTMENT NOTES

                                                        Annual
                                                      Percentage
               Term              Interest Rate          Yield*
               ----              -------------          ------
             3 month                 6.77%              7.00%
             6 month                 7.93%              8.25%
             12 month                8.62%              9.00%
             18 month                8.76%              9.15%
             24 month                8.85%              9.25%
             30 month                8.89%              9.30%
             48 month                9.08%              9.50%
             60 month                9.53%             10.00%


                    REDIRESERVE VARIABLE RATE CERTIFICATES**

                                                        Annual
                                                      Percentage
              Tier               Interest Rate          Yield*
              ----               -------------          ------
         $100 to $4,999              4.60%              4.71%
       $5,000 to $24,999             7.00%              7.25%
       $25,000 to $49,999            7.25%              7.52%
          $50,000 plus               7.50%              7.79%

                            Minimum Investment $5,000

AN OFFER CAN ONLY BE MADE BY THE PROSPECTUS DATED MAY 3, 1999, IN CONJUNCTION
WITH THIS PRICING SUPPLEMENT DATED AUGUST 8, 1999. SEE "RISK FACTORS"
BEGINNING AT PAGE 6 OF THE PROSPECTUS FOR A DISCUSSION OF CERTAIN FACTORS WHICH
SHOULD BE CONSIDERED IN CONNECTION WITH AN INVESTMENT IN THE NOTES AND
REDIRESERVE CERTIFICATES. THE NOTES AND REDIRESERVE CERTIFICATES REPRESENT
OBLIGATIONS OF ADVANTA CORP. AND ARE NOT INSURED OR GUARANTEED BY THE FDIC OR
ANY GOVERNMENTAL ENTITY.

*  The Annual Percentage Yield assumes all interest reinvested daily at the
   stated rate.

** The interest rate we pay on any particular RediReserve Certificate depends on
   the tier into which the holder's end-of- the-day balance falls. We will not
   pay interest on a RediReserve Certificate for any day on which the
   end-of-the-day balance is less than $100. Interest rates and annual
   percentage yields for each tier may change from week to week and will apply
   to outstanding RediReserve Certificates. We currently set the interest rates
   each Sunday and they are effective through Saturday. Interest rates for each
   one week period, currently commencing on Sunday, will be at least equal to
   the rate on the thirteen week U.S. Treasury Bill auctioned on the immediately
   preceding Monday less one percent (1%).

                            FOR MORE INFORMATION CALL
                                 1-800-223-7074