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Pricing Supplement dated August 6, 1996            Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and              File No. 333-05701
Prospectus Supplement dated July 8, 1996)


                                 ADVANTA CORP.
                  Medium-Term Notes, Series C - Floating Rate
===============================================================================
Principal Amount: $15,000,000                    Initial Interest Rate: To be
                                                            determined 8/7/96 
Agent's Discount or Commission: $30,000          Stated Maturity Date:  8/10/98 
Net Proceeds to Issuer: $14,970,000              Original Issue Date: 8/9/96 
Issue Price: 100%                                Trade Date:  8/6/96 
===============================================================================
Calculation Agent: Chase Manhattan Bank            Cusip No.:  00756QBV9



Interest Calculation:

     [X]  Regular Floating Rate Note      [ ]   Floating Rate/Fixed Rate Note 
                                                 (Fixed Rate Commencement Date):
     [ ]  Inverse Floating Rate Note                    (Fixed Interest Date): 
            (Fixed Interest Rate):

     [ ]  Other Floating Rate Note
            (see attached)



Interest Rate Basis:
     [ ]  CD Rate                                   [ ]   Commercial Paper Rate
     [ ]  Eleventh District Cost of Funds Rate      [ ]   Federal Funds Rate 
     [ ]  LIBOR              Index Currency:        
     [ ]  LIBOR Reuters                             [ ]   Treasury Rate
     [X]  LIBOR Telerate
                                                    [ ]   Other:
     [ ]  CMT Rate
            Designated CMT Telerate Page:
            Designated CMT Maturity Index:

Initial Interest Reset Date:  November 10, 1996      Spread (+/-): +0.3000% 
Interest Reset Dates:  The 10th day of each          Spread Multiplier: N/A
                       November, February, May       Maximum Interest Rate: N/A 
                       and August up to and          Minimum Interest Rate:  N/A
                       including May 10, 1998

Interest Payment Dates: The 10th day of each November, February,
                        May and August until May 10, 1998 with a final interest
                        payment on August 10, 1998

Index Maturity: 3-Month LIBOR
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Day Count Convention:
         [ ]    30/360 for the period from         to 
         [X]    Actual/360 for the period from  8/9/96 to 8/9/98 
         [ ]    Actual/Actual for the period from               to

Redemption:
         [X]    The Notes cannot be redeemed prior to the Stated Maturity Date. 
         [ ]    The Notes may be redeemed prior to the Stated Maturity Date.
                Initial Redemption Date:
                Initial Redemption Percentage: _____% 
                Annual Redemption Percentage Reduction:   ____% until
                   Redemption 
                Percentage is 100% of the principal amount.
Repayment:

         [X]    The Notes cannot be repaid prior to the Stated Maturity Date.

         [ ]    The Notes can be repaid prior to the Stated Maturity Date at
                the option of the holder of the Notes.  
                Optional Repayment Date(s): 
                Repayment Price: ________%

Currency:

         Specified Currency:  U.S. Dollars
         (If other than U.S. dollars, see attached)

         Minimum Denominations:  N/A
         (Applicable only if Specified Currency is other than U.S. dollars)

Original Issue Discount:

         [ ]   Yes      [X]   No

         Total Amount of OID:
         Yield to Maturity:
         Initial Accrual Period:

Form:

         [X]   Book Entry       [  ]   Certificated

Agent acting in the capacity as indicated below:

         [X]   Agent            [  ]   Principal

If as Principal:

         [ ]     The Notes are being offered at varying prices related to
                 prevailing market prices at the time of resale.

         [ ]     The Notes are being offered at a fixed initial public offering
                 price of _____% of principal amount.
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If as Agent:

         The Notes are being offered at a fixed initial public offering price
         of 100% of principal amount.

[X]      Other Provisions:    UBS Securities Inc., LLC

                    [ ]  Salomon Brothers Inc

                             [ ]  CS First Boston

                                        [ ] Donaldson, Lufkin & Jenrette
                                                  Securities Corporation

                                                     [ ] Merrill Lynch & Co.