EXHIBIT 23.1

                          Independent Auditors' Consent

The Board of Directors
Advanta Corp.:

We consent to the incorporation by reference in the registration statement of
Advanta Corp. on Form S-8 related to the Advanta Corp. Employee Stock Purchase
Plan of our report dated March 24, 2003, relating to the consolidated balance
sheet of Advanta Corp. and subsidiaries as of December 31, 2002, and the related
consolidated statements of income, changes in stockholders' equity, and cash
flows for the year then ended, which report appears in the December 31, 2002
Form 10-K of Advanta Corp.

                                                                    /s/ KPMG LLP


Philadelphia, Pennsylvania
March 25, 2003