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                                                        Exhibit (a)(10)

Communication to Advanta Employees

September 28, 2001

Please find attached a revised version of the AMIP Exchange Offer to Repurchase
and Letter of Transmittal reflecting clarifying language that we have filed with
the SEC. None of the material terms of the offer has changed, but the language
is more detailed in certain sections. Language that has been changed is
highlighted in blue text.

As a reminder, the expiration date of the AMIP Exchange Program is 12:00
midnight, Friday, October 5, 2001. If you have already returned your Letter of
Transmittal (your election form) there is no need to return the attached
revised version. In the event that you do not submit a new Letter of
Transmittal, the terms of the first one will remain in effect. However, we will
not hold you to the representations in the original Letter of Transmittal
that you have "reviewed the Offer to Repurchase and the Letter of Transmittal"
or that we have advised you to consult with your own tax, financial, legal and
other advisors.

If you would like to participate in the offer and have not yet returned your
Letter of Transmittal, you may print, sign and return the attached. (Letters of
Transmittal cannot be accepted via e-mail.)

If you would like a paper copy of any of these documents, or have any
questions, please feel free to contact the Exchange Information
Line at 215-444-5205.

Best Regards,

John Walp
VP Human Resources