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Pricing Supplement No. 24 dated October 10, 1997                  Rule 424(b)(3)
(To Prospectus dated July  8, 1996 and                        File No. 333-05701
Prospectus Supplement dated August 7, 1997)

                                 ADVANTA CORP.
                    VALUE NOTES (SM), SERIES A - FIXED RATE

================================================================================
Cusip No.:  00757GAZ2                                  Interest Rate: 7.40%
Aggregate Principal Amount: $233,000.00                Maturity Date: 10/15/2002
Total Agents' Discount or Commission: $2,912.50        Issue Date: 10/15/97
Net Proceeds to Issuer:  $230,087.50                   Trade Date:  10/10/97
================================================================================



- ------------------------------------------------------------------------------------------------------
                                                                Agent's Discount        Net Proceeds
              Name of Agent                 Principal Amount      or Commission           to Issuer
- ------------------------------------------------------------------------------------------------------
                                                                               
 Legg Mason Wood Walker, Incorporated          $    6,000.00       $     75.00          $    5,925.00
- ------------------------------------------------------------------------------------------------------
 Sage Rutty & Co.                              $   25,000.00       $    312.50          $   24,687.50
- ------------------------------------------------------------------------------------------------------
 Dain Bosworth, Inc.                           $  202,000.00       $  2,525.00          $  199,475.00
- ------------------------------------------------------------------------------------------------------


Interest Payment Dates:  November 15, 1997 and the 15th day of each succeeding
                         calendar month through and including September 15,
                         2002 and on the Maturity Date; provided however, that
                         if this Note is redeemed, in whole or in part, at the
                         option of the Company prior to the Maturity Date, the
                         final Interest Payment Date with respect to the
                         principal amount so redeemed shall be the Redemption
                         Date (as defined herein).

Day Count Convention:

         [X]     30/360 for the period from  10/15/97 to 10/14/2002

Redemption:

         [ ]     The Notes cannot be redeemed prior to the Stated Maturity
Date.

         [X]     The Notes may be redeemed, in whole or in part, prior to the
                 Stated Maturity Date.
                          Initial Redemption Date: October 15, 1999
                          Initial Redemption Percentage:  100%
                          Annual Redemption Percentage Reduction: 0%.
                          See "Other Provisions" below.

Form:    [X]     Book Entry

Agent acting in the capacity as indicated below:

         [X]     Agent                                      [ ]     Principal

If as Principal:

         [ ]     The Notes are being offered at varying prices related to
                 prevailing market prices at the time of resale.

         [ ]     The Notes are being offered at a fixed initial public offering
                 price of ____% of principal amount.





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If as Agent:

         The Notes are being offered at a fixed initial public offering price
         of  100% of principal amount.

[X]     Other Provisions:  This Note may be redeemed, in whole or in part, by
                           the Company on October 15, 1999 (the "Initial
                           Redemption Date") and on any Interest Payment
                           Date thereafter (each, a "Redemption Date"),
                           on written notice given not more than 60 nor
                           less than 30 days prior to such Redemption
                           Date.  In the event of any such redemption by
                           the Company, the Redemption Price shall be
                           100% of the principal amount of this Note so
                           redeemed.

                           Agent:  Dain Bosworth, Inc.

 [ ]     PaineWebber Incorporated

                 [X]      Legg Mason Wood Walker, Incorporated

                                                       [X]      Sage Rutty & Co.