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Pricing Supplement dated July 23, 1996                            Rule 424(b)(3)
(To Prospectus dated July 8, 1996 and                         File No. 333-05701
Prospectus Supplement dated July 8, 1996)

                                 ADVANTA CORP.
                  Medium-Term Notes, Series C - Floating Rate
================================================================================
Principal Amount: $10,000,000    Initial Interest Rate: To be determined 7/25/96
Agent's Discount or Commission: $45,000           Stated Maturity Date:  7/30/01
Net Proceeds to Issuer: $9,955,000                  Original Issue Date: 7/29/96
Issue Price: 100%                                            Trade Date: 7/23/96
================================================================================
Calculation Agent: Chase Manhattan Bank                      Cusip No.:00756QBN7

Interest Calculation:

     [X] Regular Floating Rate Note             [ ] FloatingRate/Fixed Rate Note
                                                 (Fixed Rate Commencement Date):
                                                          (Fixed Interest Date):
     [ ] Inverse Floating Rate Note      
                 (Fixed Interest Rate):

     [ ] Other Floating Rate Note (see attached)

Interest Rate Basis:
     [ ] CD Rate                                [ ] Commercial Paper Rate
     [ ] Eleventh District Cost of Funds Rate   [ ] Federal Funds Rate
     [ ] LIBOR          Index Currency:
     [ ] LIBOR Reuters                          [ ] Treasury Rate

     [X] LIBOR Telerate
                                                [ ] Other:
     [ ] CMT Rate
               Designated CMT Telerate Page:
               Designated CMT Maturity Index:

Initial Interest Reset Date:  1/29/97                      Spread(+/-): +0.4100%
Interest Reset Dates: The 29th day of                     Spread Multiplier: N/A
                      each  January and July         Maximum Interest Rate:  N/A
                                                     Minimum Interest Rate:  N/A

Interest Payment Dates: The 29th day of each January and July
                        until January 29, 2001 with a final
                        interest payment on July 30, 2001

Index Maturity: 6-Month LIBOR

Day Count Convention:
     [ ] 30/360 for the period from                      to
     [X] Actual/360 for the period from  7/29/96 to 7/29/01
     [ ] Actual/Actual for the period from               to
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Redemption:

     [X]  The Notes cannot be redeemed prior to the Stated Maturity
           Date.

     [ ]  The Notes may be redeemed prior to the Stated Maturity Date.
           Initial Redemption Date:
           Initial Redemption Percentage: _____%
           Annual Redemption Percentage Reduction:   ____% until Redemption
           Percentage is 100% of the principal amount.

Repayment:

     [X]   The Notes cannot be repaid prior to the Stated Maturity Date.

     [ ]   The Notes can be repaid prior to the Stated Maturity Date at
           the option of the holder of the Notes.
           Optional Repayment Date(s):
           Repayment Price: ________%

Currency:

     Specified Currency:  U.S. Dollars
     (If other than U.S. dollars, see attached)

     Minimum Denominations: N/A

     (Applicable only if Specified Currency is other than U.S. dollars)

Original Issue Discount:

     [ ]    Yes      [X]     No

     Total Amount of OID:
     Yield to Maturity:
     Initial Accrual Period:

Form:

     [X]     Book Entry       [ ]     Certificated

Agent acting in the capacity as indicated below:

     [X]     Agent            [ ]     Principal

If as Principal:

     [ ]    The Notes are being offered at varying prices related to
            prevailing market prices at the time of resale.

     [ ]    The Notes are being offered at a fixed initial public offering
            price of _____% of principal amount.
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If as Agent:

         The Notes are being offered at a fixed initial public offering price
of 100% of principal amount.

[ X]     Other Provisions:    Prudential Securities Incorporated

                 [  ]  Salomon Brothers Inc

                            [  ]  CS First Boston

                                       [  ] Donaldson, Lufkin & Jenrette
                                              Securities Corporation

                                                   [  ] Merrill Lynch & Co.