POWER OF ATTORNEY





         The undersigned hereby appoints each of Elizabeth H. Mai and Liane
Browne as my attorneys-in-fact for the specific purpose of executing on my
behalf a Form ID, including amendments thereto, and any other documents
necessary or appropriate to obtain codes and passwords enabling the undersigned
to make electronic filings with the United States Securities and Exchange
Commission (the "SEC"), executing any and all Initial Statements of Beneficial
Ownership of Securities ("Form 3"), Statements of Changes in Beneficial
Ownership of Securities ("Form 4") and Annual Statements of Changes in
Beneficial Ownership of Securities ("Form 5") which I, as an officer of Advanta
Corp. within the meaning of Section 16 of the Securities Exchange Act of 1934,
as amended, am required to file with the SEC with respect to each acquisition or
disposition of shares of the Common Stock of Advanta Corp.

         IN WITNESS WHEREOF, I have executed this Power of Attorney the 14th day
of June, 2004.




                                                                   Brian Tierney