10-Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM lO-Q

(Mark One)

x QUARTERLY REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended June 30, 2011

OR

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission file number 001-05869

SUPERIOR UNIFORM GROUP, INC.

Incorporated - Florida	Employer Identification No.
	11-1385670

10055 Seminole Boulevard

Seminole, Florida 33772-2539

Telephone No.: 727-397-9611

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.     Yes  x     No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).     Yes  ¨    No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company. See the definitions of “large accelerated filer”, “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one)

Large accelerated filer	¨	Accelerated filer	¨
Non-accelerated filer	¨  (Do not check if a smaller reporting company)	Smaller Reporting Company	x

Indicate by check mark whether the Company is a shell company (as defined in Rule 12b-2 of the Exchange Act).     Yes  ¨    No  x

As of July 20, 2011, the Registrant had 5,993,021 common shares outstanding, which is the registrant’s only class of common stock.

PART I - FINANCIAL INFORMATION

ITEM 1. Financial Statements

SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS

THREE MONTHS ENDED JUNE 30,

(Unaudited)

			2011		2010
Net sales			$	27,505,656	$	26,629,161
Costs and expenses:
Cost of goods sold				17,577,789		17,245,178
Selling and administrative expenses				8,489,733		7,845,209
Interest expense				5,735		5,604
				26,073,257		25,095,991
Earnings before taxes on income				1,432,399		1,533,170
Income tax expense				500,000		550,000
Net earnings			$	932,399	$	983,170
Weighted average number of shares outstanding during the period	(Basic	)		5,995,147		5,901,723
	(Diluted	)		6,092,118		5,957,641
Per Share Data:
Basic
Net earnings			$	0.16	$	0.17
Diluted
Net earnings			$	0.15	$	0.17
Cash dividends per common share			$	0.135	$	0.135

See accompanying notes to condensed consolidated interim financial statements.

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SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS

SIX MONTHS ENDED JUNE 30,

(Continued)

(Unaudited)

			2011		2010
Net sales			$	54,404,256	$	52,609,023
Costs and expenses:
Cost of goods sold				34,625,470		34,293,552
Selling and administrative expenses				17,395,583		15,966,006
Interest expense				11,882		8,078
				52,032,935		50,267,636
Earnings before taxes on income				2,371,321		2,341,387
Income tax expense				840,000		850,000
Net earnings			$	1,531,321	$	1,491,387
Weighted average number of shares outstanding during the period	(Basic	)		5,986,987		5,904,889
	(Diluted	)		6,081,544		5,958,825
Per Share Data:
Basic
Net earnings			$	0.26	$	0.25
Diluted
Net earnings			$	0.25	$	0.25
Cash dividends per common share			$	0.27	$	0.27

See accompanying notes to condensed consolidated interim financial statements.

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SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

ASSETS

	June 30, 2011 (Unaudited)		December 31, 2010(1)
CURRENT ASSETS:
Cash and cash equivalents	$	2,305,724	$	9,107,461
Accounts receivable and other current assets		25,333,960		21,827,978
Inventories*		34,198,932		31,029,947
TOTAL CURRENT ASSETS		61,838,616		61,965,386
PROPERTY, PLANT AND EQUIPMENT, NET		9,199,546		9,463,884
OTHER INTANGIBLE ASSETS, NET		3,231,317		911,225
DEFERRED INCOME TAXES		2,090,000		1,680,000
OTHER ASSETS		135,259		173,403
	$	76,494,738	$	74,193,898

LIABILITIES AND SHAREHOLDERS’ EQUITY

CURRENT LIABILITIES:
Accounts payable	$	5,781,605		$	5,103,768
Other current liabilities		3,198,062			3,713,038
TOTAL CURRENT LIABILITIES		8,979,667			8,816,806
LONG-TERM PENSION LIABILITY		3,687,340			3,535,470
OTHER LONG-TERM LIABILITIES		800,000			742,000
SHAREHOLDERS’ EQUITY:
Preferred stock, $1 par value - authorized 300,000 shares (none issued)		—			—
Common stock, $.001 par value - authorized 50,000,000 shares, issued and outstanding - 5,993,551 and 5,959,975 shares, respectively.		5,993			5,960
Additional paid-in capital		18,877,138			16,753,094
Retained earnings		48,040,472			48,402,710
Accumulated other comprehensive loss, net of tax:
Pensions		(3,895,872	)		(4,062,142	)
TOTAL SHAREHOLDERS’ EQUITY		63,027,731			61,099,622
	$	76,494,738		$	74,193,898
* Inventories consist of the following:
	June 30, 2011 (Unaudited)			December 31, 2010
Finished goods	$	22,487,052		$	23,828,283
Work in process		112,507			66,853
Raw materials		11,599,373			7,134,811
	$	34,198,932		$	31,029,947

(1) The balance sheet as of December 31, 2010 has been derived from the audited balance sheet as of that date and has been condensed.

See accompanying notes to condensed consolidated interim financial statements.

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SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

SIX MONTHS ENDED JUNE 30,

(Unaudited)

	2011			2010
CASH FLOWS FROM OPERATING ACTIVITIES
Net earnings	$	1,531,321		$	1,491,387
Adjustments to reconcile net earnings to net cash (used in) provided from operating activities:
Depreciation and amortization		1,532,531			1,317,664
Provision for bad debts		55,941			111,900
Share-based compensation expense		823,846			408,834
Deferred income tax benefit		(496,000	)		(360,500	)
Gain on sales of property, plant and equipment		(13,000	)		(45,437	)
Changes in assets and liabilities:
Accounts receivable and other current assets		(3,561,923	)		(200,877	)
Inventories		(3,168,985	)		187,297
Other assets		38,144			(7,473	)
Accounts payable		677,837			202,941
Other current liabilities		(514,976	)		53,929
Pension liability		404,140			56,094
Other long-term liabilities		58,000			55,000
Net cash (used in) provided from operating activities		(2,633,124	)		3,270,759
CASH FLOWS FROM INVESTING ACTIVITIES
Additions to property, plant and equipment		(733,052	)		(791,705	)
Disposals of property, plant and equipment		19,199			51,657
Proceeds from notes receivable collections		—			15,250
Acquisition of intangible assets		(2,061,432	)		—
Net cash used in investing activities		(2,775,285	)		(724,798	)
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from long-term debt		3,320,000			3,035,000
Repayment of long-term debt		(3,320,000	)		(3,035,000	)
Payment of cash dividends		(1,616,429	)		(1,595,055	)
Proceeds received on exercise of stock options		503,692			109,717
Common stock reacquired and retired		(280,591	)		(269,096	)
Net cash used in financing activities		(1,393,328	)		(1,754,434	)
Net (decrease) increase in cash and cash equivalents		(6,801,737	)		791,527
Cash and cash equivalents balance, beginning of year		9,107,461			6,365,557
Cash and cash equivalents balance, end of period	$	2,305,724		$	7,157,084

See accompanying notes to condensed consolidated interim financial statements.

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SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARIES

NOTES TO CONDENSED CONSOLIDATED INTERIM FINANCIAL STATEMENTS

SIX MONTHS ENDED JUNE 30, 2011 AND 2010

(Unaudited)

NOTE 1 – Summary of Significant Interim Accounting Policies:

a) Basis of presentation

The condensed consolidated interim financial statements include the accounts of Superior Uniform Group, Inc. and its wholly owned subsidiaries Fashion Seal Corporation, Superior Office Solutions, and their jointly owned subsidiaries, The Office Gurus, Ltda, De C.V. and The Office Masters. They also include The Office Gurus, Ltda and Scratt Kit S.R.L., wholly owned subsidiaries of Superior Office Solutions. Intercompany items have been eliminated in consolidation. The accompanying unaudited interim financial statements have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in the financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to such rules and regulations. These condensed consolidated financial statements should be read in conjunction with the audited financial statements and notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2010, and filed with the Securities and Exchange Commission. The interim financial information contained herein is not certified or audited; it reflects all adjustments (consisting of only normal recurring accruals) which are, in the opinion of management, necessary for a fair statement of the operating results for the periods presented, stated on a basis consistent with that of the audited financial statements. The unaudited financial information included in this report as of and for the three and six months ended June 30, 2011 has been reviewed by Grant Thornton LLP, independent registered public accounting firm, and their review report thereon accompanies this filing. Such review was made in accordance with established professional standards and procedures for such a review. The results of operations for any interim period are not necessarily indicative of results to be expected for the full year.

b) Revenue recognition

The Company records revenue as products are shipped and title passes. A provision for estimated returns and allowances is recorded based on historical experience and current allowance programs.

c) Recognition of costs and expenses

Costs and expenses other than product costs are charged to income in interim periods as incurred, or allocated among interim periods based on an estimate of time expired, benefit received or activity associated with the periods. Procedures adopted for assigning specific cost and expense items to an interim period are consistent with the basis followed by the registrant in reporting results of operations at annual reporting dates. However, when a specific cost or expense item charged to expense for annual reporting purposes benefits more than one interim period, the cost or expense item is allocated to the interim periods.

d) Amortization of other intangible assets

The Company amortizes identifiable intangible assets on a straight line basis over their expected useful lives. Amortization expense for other intangible assets was $241,000 and $96,000 for the three-month periods ended June 30, 2011 and 2010, respectively, and $541,000 and $192,000 for the six-month periods ended June 30, 2011 and 2010, respectively.

e) Advertising expenses

The Company expenses advertising costs as incurred. Advertising costs for the three-month periods ended June 30, 2011 and 2010, respectively were $38,000 and $25,000. Advertising costs for the six-month periods ended June 30, 2011 and 2010, respectively were $59,000 and $32,000.

f) Shipping and handling fees and costs

The Company includes shipping and handling fees billed to customers in net sales. Shipping and handling costs associated with in-bound and out-bound freight are generally recorded in cost of goods sold. Other shipping and handling costs such as labor and overhead are included in selling and administrative expenses and totaled $1,368,000 and $1,512,000 for the three months ended June 30, 2011 and 2010, respectively. Other shipping and handling costs included in selling and administrative expenses totaled $2,840,000 and $3,115,000, for the six months ended June 30, 2011 and 2010, respectively.

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g) Inventories

Inventories at interim dates are determined by using both perpetual records on a first-in, first-out basis and gross profit calculations.

h) Accounting for income taxes

The provision for income taxes is calculated by using the effective tax rate anticipated for the full year.

i) Employee benefit plan settlements

The Company recognizes settlement gains and losses in its financial statements when the cost of all settlements in a year is greater than the sum of the service cost and interest cost components of net periodic pension cost for the plan for the year.

j) Earnings per share

Historical basic per share data is based on the weighted average number of shares outstanding. Historical diluted per share data is reconciled by adding to weighted average shares outstanding the dilutive impact of the exercise of outstanding stock options and stock appreciation rights.

	Three Months Ended June 30,				Six Months Ended June 30,
	2011		2010		2011		2010
Net earnings used in the computation of basic and diluted earnings per share	$	932,399	$	983,170	$	1,531,321	$	1,491,387
Weighted average shares outstanding - basic		5,995,147		5,901,723		5,986,987		5,904,889
Common stock equivalents		96,971		55,918		94,557		53,936
Weighted average shares outstanding - diluted		6,092,118		5,957,641		6,081,544		5,958,825
Per Share Data :
Basic
Net earnings	$	0.16	$	0.17	$	0.26	$	0.25
Diluted
Net earnings	$	0.15	$	0.17	$	0.25	$	0.25

Awards to purchase 525,000 and 608,000 shares of common stock with weighted average exercise prices of $11.97 and $11.61 per share, were outstanding during the three-month periods ending June 30, 2011 and 2010, respectively, but were not included in the computation of diluted EPS because the awards’ exercise prices were greater than the average market price of the common shares.

Awards to purchase 529,000 and 608,000 shares of common stock with weighted average exercise prices of $11.96 and $11.61 per share, were outstanding during the six-month periods ending June 30, 2011 and 2010, respectively, but were not included in the computation of diluted EPS because the awards’ exercise prices were greater than the average market price of the common shares.

k) Use of estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

l) Comprehensive income

Total comprehensive income represents the change in equity during a period from sources other than transactions with shareholders and, as such, includes net earnings. For the Company, the only other component of total comprehensive income is the change in pension costs.

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	Three Months Ended June 30,				Six Months Ended June 30,
	2011		2010		2011		2010
Net earnings	$	932,399	$	983,170	$	1,531,321	$	1,491,387
Other comprehensive income:
Pensions - reclassification to net earnings during the period		83,135		74,931		166,270		149,861
	$	1,015,534	$	1,058,101	$	1,697,591	$	1,641,248

m) Operating segments

Accounting standards require disclosures of certain information about operating segments and about products and services, geographic areas in which the Company operates, and their major customers. The Company has determined that currently it operates in one segment, as defined in the standards.

n) Share-based Compensation

The Company awards share-based compensation as an incentive for employees to contribute to the Company’s long-term success. Historically, the Company has issued options and stock settled stock appreciation rights. At June 30, 2011, the Company had 1,428,750 shares of common stock authorized for awards of share-based compensation under its 2003 Incentive Stock and Awards Plan.

For the three months ended June 30, 2011 and 2010, respectively, the Company recognized $36,000 and $27,000 of share-based compensation recorded in selling and administrative expense in the Condensed Consolidated Statements of Earnings. This expense was offset by a $13,000 and $9,000 deferred tax benefit for non-qualified share-based compensation for the three-month period ended June 30, 2011 and 2010, respectively. For the six months ended June 30, 2011 and 2010, respectively, the Company recognized $824,000 and $409,000 of share-based compensation recorded in selling and administrative expense in the Condensed Consolidated Statements of Earnings. This expense was offset by a $145,000 and a $38,000 deferred tax benefit for non-qualified share–based compensation for the six-month period ended June 30, 2011 and 2010, respectively. As of June 30, 2011, the Company had no unrecognized compensation cost expected to be recognized for prior share-based awards.

The Company grants stock options and stock settled stock appreciation rights (“SARS”) to employees that allow them to purchase shares of the Company’s common stock. Options are also granted to outside members of the Board of Directors of the Company. The Company determines the fair value of stock options and SARS at the date of grant using the Black-Scholes valuation model.

All options and SARS vest immediately at the date of grant. Awards generally expire five years after the date of grant with the exception of options granted to outside directors, which expire ten years after the date of grant. The Company issues new shares upon the exercise of stock options and SARS.

During the six-month periods ended June 30, 2011 and 2010, respectively, the Company received $504,000 and $110,000 in cash from stock option exercises. No tax benefit was recognized for these exercises, as the options exercised were qualified incentive stock options. Additionally, during the quarter ended June 30, 2011, the Company received 8,491 shares of its common stock as payment for the issuance of 10,900 shares of its common stock related to the exercise of stock option agreements.

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A summary of options transactions during the six months ended June 30, 2011 follows:

	No. of Shares			Weighted Average Exercise Price
Outstanding December 31, 2010		699,790		$	10.29
Granted		153,356			11.23
Exercised		(66,116	)		9.13
Lapsed		(54,000	)		11.15
Cancelled		(18,850	)		10.30
Outstanding June 30, 2011		714,180		$	10.53

At June 30, 2011, options outstanding, all of which were fully vested and exercisable, had an aggregate intrinsic value of $1,022,079.

Options exercised during the three and six-month periods ended June 30, 2011 had intrinsic values of $32,342 and $112,595, respectively. Options exercised during the three and six-month periods ended June 30, 2010 had intrinsic values of $14,301 and $19,107, respectively. The weighted average grant date fair value of the Company’s options granted during the three month periods ended June 30, 2011 and 2010 were $2.56 and $1.94, respectively. The weighted average grant date fair value of the Company’s options granted during the six month periods ended June 30, 2011 and 2010 was $2.92 and $2.26, respectively.

A summary of SARS transactions during the six months ended June 30, 2011 follows:

	No. of Shares			Weighted Average Exercise Price
Outstanding December 31, 2010		207,380		$	11.30
Granted		127,144			11.24
Exercised		(2,100	)		9.16
Lapsed		(75,000	)		11.20
Cancelled		—			—
Outstanding June 30, 2011		257,424		$	11.32

At June 30, 2011, SARS outstanding, all of which were fully vested and exercisable, had an aggregate intrinsic value of $175,870.

SARS exercised during the six-month period ended June 30, 2011 had an intrinsic value of $4,893. There were no SARS exercised during the six-month period ended June 30, 2010. There were 127,144 and 35,980 SARS granted during the six-month periods ended June 30, 2011 and 2010, respectively. The weighted average grant date fair value of the Company’s SARS granted during the six- month periods ended June 30, 2011 and 2010 was $2.96 and $2.29, respectively.

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The following table summarizes significant assumptions utilized to determine the fair value of share-based compensation awards.

	Three Months Ended June 30				Six Months Ended June 30
	SARS		Options		SARS		Options
Exercise price
2011		N/A	$	11.10	$	11.24	$	11.10-$11.24
2010		N/A	$	9.41	$	9.80	$	9.41-$9.80
Market price
2011		N/A	$	11.10	$	11.24	$	11.10-$11.24
2010		N/A	$	9.41	$	9.80	$	9.41-$9.80
Risk-free interest rate (1)
2011		N/A		3.2%		2.3%		2.3%-3.2%
2010		N/A		3.6%		2.2%		2.2%-3.6%
Expected award life (2)		N/A		10 years		5 years		5-10 years
Expected volatility (3)
2011		N/A		35.5%		43.5%		35.5%-43.5%
2010		N/A		35.3%		41.7%		35.3%-41.7%
Expected dividend yield (4)
2011		N/A		4.9%		4.8%		4.8%-4.9%
2010		N/A		5.7%		5.5%		5.5%-5.7%

(1) The risk-free interest rate is based on the yield of a U.S. treasury bond with a similar maturity as the expected life of the awards.

(2) The expected life in years for awards granted was based on the historical exercise patterns experienced by the Company when the award is made.

(3) The determination of expected stock price volatility for awards granted in each of the three and six-month periods ending June 30, was based on historical Superior common stock prices over a period commensurate with the expected life.

(4) The dividend yield assumption is based on the history and expectation of the Company’s dividend payouts.

NOTE 2 – Acquisition of Intangible Assets:

On January 4, 2011, the Company entered into a License and Distribution Agreement (the “License Agreement”) with EyeLevel Interactive, LLC (“Licensor”), a leading technology company, pursuant to which the Company was granted a license to market, promote, sell and distribute garments utilizing certain intellectual property of Licensor (the “Products”) to the Company’s current and potential clients. The License Agreement expires three years and 180 days following the Effective Date (the “Term”). The Company may renew the License Agreement for additional three-year terms by giving written notice to Licensor at least 90 days prior to the expiration of the then current term, provided the Company has met certain sales requirements relating to the Products and is not otherwise in default under the License Agreement or any manufacturing agreement with Licensor. Any renewal of the License Agreement will be on Licensor’s then current form, provided that the license fee, the restrictive covenants and certain other provisions of the License Agreement will be incorporated into the new form of agreement. The License Fee shall be payable on the first day of the renewal term.

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In conjunction with the execution of the License Agreement, the Company paid Licensor a license fee (the “License Fee”) equal to (1) $2.0 million cash, plus (2) a warrant to acquire 360,000 shares of the Company’s common stock (the “Warrant”) at the greater of the Company’s closing price as quoted on the Nasdaq Stock Market or the book value per share of the Company’s common stock as of the Effective Date. This Warrant will be exercisable until January 4, 2016, and has an exercise price of $10.63 per share. The Company determined the fair value of the Warrant at $800,000 utilizing the Black-Scholes valuation model. Additionally, the Company incurred $61,432 in expenses associated with the acquisition of the License Agreement. The total capitalized cost of the License Agreement is $2,861,432. This amount is being amortized over the initial term of the agreement of 42 months.

In the event the Company achieves a specified level of Gross Sales (as calculated pursuant to the License Agreement), during the initial Term, from the sale of Products, the Company will be required to pay Licensor an additional cash license fee. If the Company does not attain such level of Gross Sales during the initial Term, the Company may terminate the License Agreement. In addition to the License Fee, the Company shall pay Licensor a monthly royalty fee based upon Gross Sales from the sale of Products for the immediately preceding month of operation, subject to a minimum required annual payment if the License Agreement is not terminated prior to the end of the then current term.

NOTE 3 – Long-Term Debt:

	June 30, 2011		December 31, 2010
Note payable to Wachovia, pursuant to revolving credit agreement, matured June 30, 2010	$	—	$	—
Note payable to Fifth Third Bank, pursuant to revolving credit agreement, maturing June 24, 2013	$	—	$	—

On June 25, 2010, the Company entered into a 3-year credit agreement with Fifth Third Bank that made available to the Company up to $15,000,000 on a revolving credit basis. Interest is payable at LIBOR plus 0.90% based upon the one-month LIBOR rate for U.S. dollar based borrowings (1.09% at June 30, 2011). The Company pays an annual commitment fee of 0.15% on the average unused portion of the commitment. The available balance under the credit agreement is reduced by outstanding letters of credit. As of June 30, 2011, there were no balances outstanding under letters of credit. The revolving credit agreement expires on June 24, 2013. At the option of the Company, any outstanding balance on the agreement at that date will convert to a one-year term loan. On June 30, 2010, the Company’s previous revolving credit agreement with Wachovia Bank expired.

The credit agreement with Fifth Third Bank contains restrictive provisions concerning liabilities to tangible net worth ratios (.75:1), other borrowings, and fixed charges coverage ratio (2.5:1). The Company is in full compliance with all terms, conditions and covenants of the credit agreement.

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NOTE 4 – Periodic Pension Expense:

The following table presents the net periodic pension expense under our plans for the following periods:

	Three Months Ended June 30,						Six Months Ended June 30,
	2011			2010			2011			2010
Service cost - benefits earned during the period	$	141,000		$	158,000		$	280,000		$	316,000
Interest cost on projected benefit obligation		273,000			256,000			546,000			513,000
Expected return on plan assets		(337,000	)		(252,000	)		(674,000	)		(504,000	)
Amortization of prior service cost		6,000			8,000			13,000			15,000
Recognized actuarial loss		119,000			108,000			239,000			216,000
Net periodic pension cost	$	202,000		$	278,000		$	404,000		$	556,000

No contributions were made to the Company’s benefit plans during the six months ended June 30, 2011. A contribution of $1,000,000 was made to the Company’s benefit plans during the six months ended June 30, 2010.

NOTE 5 – Supplemental Cash Flow Information:

Cash paid for income taxes was $345,000 and $647,000, respectively, for the six-month periods ended June 30, 2011 and 2010. Cash paid for interest was $12,000 and $20,000, respectively, for the six-month periods ended June 30, 2011 and 2010.

Additionally, the Company issued a warrant valued at $800,000 to acquire 360,000 shares of the Company’s common stock as partial payment for the License Agreement.

NOTE 6 – Contingencies:

The Company is involved in various legal actions and claims arising from the normal course of business. In the opinion of management, the ultimate outcome of these matters will not have a material impact on the Company’s results of operations, cash flows, or financial position.

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

Board of Directors and Shareholders

Superior Uniform Group, Inc.

We have reviewed the accompanying condensed consolidated balance sheet of Superior Uniform Group, Inc. (a Florida Corporation) and subsidiaries as of June 30, 2011, the related condensed consolidated statements of earnings for the three-month and six-month periods ended June 30, 2011 and 2010 and the condensed consolidated statements of cash flows for the six-month periods ended June 30, 2011 and 2010. These interim financial statements are the responsibility of the Company’s management.

We conducted our reviews in accordance with the standards of the Public Company Accounting Oversight Board (United States). A review of interim financial information consists principally of applying analytical procedures and making inquiries of persons responsible for financial and accounting matters. It is substantially less in scope than an audit conducted in accordance with the standards of the Public Company Accounting Oversight Board (United States), the objective of which is the expression of an opinion regarding the financial statements taken as a whole. Accordingly, we do not express such an opinion.

Based on our reviews, we are not aware of any material modifications that should be made to the accompanying condensed consolidated financial statements for them to be in conformity with accounting principles generally accepted in the United States of America.

We have previously audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated balance sheet of the Company as of December 31, 2010, and the related consolidated statements of earnings, shareholders’ equity and comprehensive income, and cash flows for the year then ended (not presented herein); and in our report dated February 25, 2011, we expressed an unqualified opinion on those consolidated financial statements. In our opinion, the information set forth in the accompanying condensed consolidated balance sheet as of December 31, 2010, is fairly stated, in all material respects, in relation to the balance sheet from which it has been derived.

/s/ GRANT THORNTON LLP

Tampa, Florida

July 26, 2011

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ITEM 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Certain matters discussed in this Form 10-Q are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such because the context of the statement will include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives, strategies or goals are also forward-looking statements. Forward-looking statements in this Quarterly Report on Form 10-Q include, without limitation: (1) projections of revenue, earnings, and other financial items, (2) statements of our plans, objectives, and intentions, (3) statements regarding the capabilities, capacities, and expected development of our business operations, and (4) statements of expected future economic performance. Such forward-looking statements are subject to certain risks and uncertainties that may materially adversely affect the anticipated results. Such risks and uncertainties include, but are not limited to, the following: general economic conditions, including employment levels, in the areas of the United States in which the Company’s customers are located; changes in the healthcare, resort and commercial industries where uniforms and service apparel are worn; the impact of competition; the price and availability of cotton and other manufacturing materials, and other factors described in the Company’s filings with the Securities and Exchange Commission, including those described in the “Risk Factors” section of our Annual Report on Form 10-K for the fiscal year ended December 31, 2010. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements made herein and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are only made as of the date of this Form 10-Q and we disclaim any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Critical Accounting Policies

Our significant accounting policies are described in Note 1 to the consolidated financial statements included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2010. Our discussion and analysis of financial condition and results of operations are based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of the financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues, expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate the estimates that we have made. These estimates are based upon our historical experience and on various other assumptions that we believe to be reasonable under the circumstances. Our actual results may differ from these estimates under different assumptions or conditions.

Our critical accounting estimates are those that we believe require our most significant judgments about the effect of matters that are inherently uncertain. A discussion of our critical accounting estimates, the underlying judgments and uncertainties used to make them and the likelihood that materially different estimates would be reported under different conditions or using different assumptions is as follows:

Allowance for Losses on Accounts Receivable

These allowances are based on both recent trends of certain customers estimated to be a greater credit risk as well as general trends of the entire customer pool. If the financial condition of the Company’s customers were to deteriorate, resulting in an impairment of their ability to make payments, additional allowances may be required. An additional impairment in value of one percent of net trade accounts receivable would require an increase in the allowance for doubtful accounts and would result in additional expense of approximately $176,000.

Inventories

Inventories are stated at the lower of cost or market value. Judgments and estimates are used in determining the likelihood that new goods on hand can be sold to customers. Historical inventory usage and current revenue trends are considered in estimating both excess and obsolete inventories. If actual product demand and market conditions are less favorable than those projected by management, additional inventory write-downs may be required.

14

Insurance

The Company self-insures for certain obligations related to health insurance programs. The Company also purchases stop-loss insurance policies to protect itself from catastrophic losses. Judgments and estimates are used in determining the potential value associated with reported claims and for losses that have occurred, but have not been reported. The Company’s estimates consider historical claim experience and other factors. The Company’s liabilities are based on estimates, and, while the Company believes that the accrual for loss is adequate, the ultimate liability may be in excess of or less than the amounts recorded. Changes in claim experience, the Company’s ability to settle claims or other estimates and judgments used by management could have a material impact on the amount and timing of expense for any period.

Pensions

The Company’s pension obligations are determined using estimates including those related to discount rates, asset values and changes in compensation. The discount rates used for the Company’s pension plans were determined based on the Citigroup Pension Yield Curve. This rate was selected as the best estimate of the rate at which the benefit obligations could be effectively settled on the measurement date taking into account the nature and duration of the benefit obligations of the plan using high-quality fixed-income investments currently available (rated AA or better) and expected to be available during the period to maturity of the benefits. The 8% expected return on plan assets was determined based on historical long-term investment returns as well as future expectations given target investment asset allocations and current economic conditions.

The 4.5% rate of compensation increase represents the long-term assumption for expected increases in salaries among continuing active participants accruing benefits under the plans. Interest rates and pension plan valuations may vary significantly based on worldwide economic conditions and asset investment decisions.

Income Taxes

The Company is required to estimate and record income taxes payable for federal and state jurisdictions in which the Company operates. This process involves estimating actual current tax expense and assessing temporary differences resulting from differing accounting treatments between tax and book that result in deferred tax assets and liabilities. In addition, accruals are also estimated for federal and state tax matters for which deductibility is subject to interpretation. Taxes payable and the related deferred tax differences may be impacted by changes to tax laws, changes in tax rates and changes in taxable profits and losses. Federal income taxes are not provided on that portion of unremitted earnings of foreign subsidiaries that are expected to be reinvested indefinitely. Reserves are also estimated for uncertain tax positions that are currently unresolved. The Company routinely monitors the potential impact of such situations and believes that it is properly reserved. We accrue interest and penalties related to unrecognized tax benefits in income tax expense, and the related liability is included in the total liability for unrecognized tax benefits.

Share-Based Compensation

The Company recognizes expense for all share-based payments to employees, including grants of employee stock options, in the financial statements based on their fair values. Share-based compensation expense that was recorded in 2011 and 2010 includes the compensation expense for the share-based payments granted in those years. In the Company’s share-based compensation strategy we utilize a combination of stock options and stock appreciation rights (“SARS”) that fully vest on the date of grant. Therefore, the fair value of the options and SARS granted is recognized as expense on the date of grant. The Company used the Black-Scholes-Merton valuation model to value any share-based compensation. Option valuation methods, including Black-Scholes-Merton, require the input of assumptions including the risk free interest rate, dividend rate, expected term and volatility rate. The Company determines the assumptions to be used based upon current economic conditions. The impact of changing any of the individual assumptions by 10% would not have a material impact on the recorded expense.

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Business Outlook

The current economic environment in the United States remains challenging. Our primary products are provided to workers employed by our customers and, as a result, our business prospects are dependent upon levels of employment among other factors. Our revenues are impacted by the opening and closing of locations by our customers and reductions and increases in headcount by our customers. Additionally, voluntary employee turnover has been reduced significantly as a result of fewer alternative jobs available to employees of our customers. Fewer available jobs coupled with less attrition results in decreased demand for our uniforms and service apparel. In an effort to mitigate these factors in the current economic environment, we have implemented the following strategies. First, we are actively pursuing acquisitions to increase our market share in our image apparel business which consists of uniforms and service apparel. Second, we diversified our business model by providing call center services to other businesses. We entered this business sector to provide call center services to the Company at a lower cost in order to improve our own operating results. Our call center operations, located in El Salvador and Costa Rica, have enabled us to reduce our operating expenses and to more effectively service our customers’ needs. We began selling call center services to third parties at the end of 2009. We have grown our call center business to third party customers from approximately $120,000 in annual net sales in 2009 to approximately $1 million in net sales in 2010. We generated net sales of approximately $1,244,000 from our call center business in the first six months of 2011 as compared to $236,000 in the first six months of 2010. We are aggressively marketing our call center services to third parties and believe that this area will be a strong growth sector for the Company in 2011 and beyond. Finally, we are pursuing new product lines to enhance our market position in the image apparel business. Toward this end, we entered into a licensing agreement in January of 2011 that provides us with access to patented technology which will allow us to market a new line of image apparel to our customers. Our new line of image apparel is designed to provide our customers with the ability to turn their employee uniforms into point of sale advertisements that will, in turn, give them the ability to generate advertising revenues for their businesses. We believe that this new product line will provide us with the opportunity for significant growth in our image apparel business in the future. We expect to begin generating revenues from this new product line in the fourth quarter of 2011.

During the latter part of 2010, cotton prices began increasing dramatically and recently reached historical highs due to weather-related and other supply disruptions. This supply shortage combined with robust global demand, particularly in Asia, has created global concerns about availability of cotton resulting in increased costs for raw materials needed to manufacture our products. While we have been able to pass a portion of these price increases on to our customers, we expect that increases in cotton prices could negatively impact our gross margins during the remainder of 2011. Additionally, in order to secure adequate supplies of raw materials going forward, our suppliers required us to provide increased deposits against certain purchase orders at the time they were placed. As supplies of our raw materials and related pricing have begun to stabilize, we are currently experiencing reductions in the amount of these deposit requirements.

Results of Operations

Net sales increased 3.3% from $26,629,000 for the three months ended June 30, 2010 to $27,506,000 for the three months ended June 30, 2011. The increase in net sales for the quarter is split between growth in our call center operations (1.9%) and increases in net sales from our image apparel business (1.4%). Net sales increased 3.4% from $52,609,000 for the six months ended June 30, 2010 to $54,404,000 for the six months ended June 30, 2011. The increase in net sales for the six-month period is split between growth in our call center operations (1.9%) and increases in net sales from our image apparel business (1.5%).

Cost of goods sold, as a percentage of net sales, approximated 63.9% for the three months ended June 30, 2011 compared to 64.8% for the three months ended June 30, 2010. The decrease as a percentage of net sales is attributed primarily to a decrease in direct product costs as a percentage of net sales during the current quarter (0.7%). This decrease is due to a combination of two factors. First, we increased prices during the last year in order to cover higher product and operating costs. These increases in product costs began to affect our current inventory prices during the first quarter of 2011 and could adversely impact our margins going forward. The impact of our increased pricing on our direct product costs as a percentage of net sales was a 0.4% reduction in the current quarter. Second, our call center net sales increased approximately $500,000 in the current quarter. The direct costs of sales associated with this operation are significantly lower than those in our image apparel business. The impact of this item on our direct product costs as a percentage of net sales was a 0.3% reduction in the current quarter. Cost of goods sold, as a

16

percentage of net sales, approximated 63.6% for the six months ended June 30, 2011 compared to 65.2% for the six months ended June 30, 2010. The decrease as a percentage of net sales is attributed primarily to a decrease in direct product costs as a percentage of net sales during the current six-month period (1.4%). This decrease is due to a combination of the two factors as discussed above. First, we increased prices during the last year in order to cover higher product and operating costs. The impact of this item on our direct product costs as a percentage of net sales was a 0.7% reduction in the current six-month period. Second, our call center net sales increased approximately $1,008,000 in the current six-month period. The direct costs of sales associated with this operation are significantly lower than those in our image apparel business. The impact of this item on our direct product costs as a percentage of net sales was a 0.7% reduction in the current six-month period. As disclosed in Note 1 to the Condensed Consolidated Financial Statements, the Company includes a portion of the costs associated with its distribution network in selling and administrative expenses. The amounts included in selling and administrative expenses for the three-month periods ended June 30, 2011 and 2010, respectively, were $1,368,000 and $1,512,000. The amounts included in selling and administrative expenses for the six-month periods ending June 30, 2011 and 2010, respectively, were $2,840,000 and $3,115,000.

Selling and administrative expenses, as a percentage of net sales approximated 30.9% and 29.5% respectively, for the three-month periods ended June 30, 2011 and 2010. The increase as a percentage of sales is attributed primarily to expense incurred for a major consulting project completed in the current period to study customer markets and to refine our strategic plan to capitalize on the opportunities identified (2.0%), and higher amortization of intangible assets associated with the licensing rights we acquired in January of 2011 as discussed above (0.7%), which was partially offset by the impact of higher net sales to cover operating expenses (1.0%) and by a reduction in depreciation expense (0.3%). Selling and administrative expenses, as a percentage of net sales, were approximately 32.0% and 30.3%, respectively, for the first six months of 2011 and 2010. The increase as a percentage of sales is attributed primarily to an increase in salaries, wages and benefits in the current period (1.3%), expense incurred in the current period for a major consulting project completed in the current period to study customer markets and to refine our strategic plan to capitalize on the opportunities identified (1.0%), and higher amortization of intangible assets associated with the licensing rights we acquired in January of 2011 as discussed above (0.7%), which was partially offset by the impact of higher net sales to cover operating expenses (1.0%) and by a reduction in depreciation expense (0.3%). The increase in salaries, wages and benefits is attributed to higher stock compensation expense in the current period as a result of grants of more options and stock appreciation rights in the current period (0.8%), higher incentive compensation expense as a result of improved operating results (0.3%) and the balance is primarily attributed to an increase in employment levels to support our call center business.

The Company’s effective tax rate for the three months ended June 30, 2011 was 34.9% versus 35.9% for the three months ended June 30, 2010. The 1.0% decrease in such effective tax rate is attributed primarily to a reduction of non-deductible share-based compensation expense as a percentage of projected taxable income. The Company’s effective tax rate for the six months ended June 30, 2011 was 35.4% versus 36.3% for the six months ended June 30, 2010. The 0.9% decrease in such effective tax rate is attributed primarily to a reduction of non-deductible share-based compensation expense as a percentage of projected taxable income.

Liquidity and Capital Resources

Accounts receivable and other current assets increased 16.1% from $21,828,000 on December 31, 2010 to $25,334,000 as of June 30, 2011. Accounts receivable, net of allowance increased by $1,107,000 primarily as a result of higher net sales in the last month of the current period as compared to the last month of the previous period. Accounts receivable-other increased by $1,647,000 as a result of increased fabric levels maintained at our vendor in order to support increased production demands. Other current assets increased by $752,000 due primarily to an increase in deposits paid to our suppliers against certain purchase orders, in order to secure adequate supplies of raw materials in the amount of $1,231,000. This increase in deposit requirements is attributed to raw material shortages which are beginning to stabilize. As raw material supplies and pricing have begun to stabilize, we are experiencing reductions in the amount of these deposit requirements. The increase in deposits was offset by a reduction in refundable income taxes of $584,000 as the 2010 overpayment was applied to the 2011 estimated tax payments.

Inventories increased 10.2% from $31,030,000 on December 31, 2010 to $34,199,000 as of June 30, 2011 as a result of a management effort to increase inventory levels to service expected customer demands.

Other intangible assets increased 254.7% from $911,000 on December 31, 2010 to $3,231,000 on June 30, 2011. This increase is primarily attributed to the consummation of our license agreement with EyeLevel Interactive, LLC during the first quarter, which was offset by current amortization of other intangible assets.

Accounts payable increased 13.3% from $5,104,000 on December 31, 2010 to $5,782,000 on June 30, 2011 as a result of increased purchases of inventories in the current period.

17

Other current liabilities decreased 13.9% from $3,713,000 on December 31, 2010 to $3,198,000 on June 30, 2011, primarily due to the payout of year-end incentive accruals in the first quarter of the current year.

Cash and cash equivalents decreased by $6,801,000 from $9,107,000 on December 31, 2010 to $2,306,000 as of June 30, 2011. The Company used $2,633,000 in cash from operating activities, $2,775,000 in investing activities primarily related to the acquisition of intangible assets of $2,061,000 and $714,000 in net capital expenditures, and used $1,393,000 in financing activities. Financing activities included the payment of cash dividends, as discussed below and $281,000 paid for common stock reacquired and retired, offset by proceeds received from the exercise of stock options of $504,000.

In the foreseeable future, the Company will continue its ongoing capital expenditure program designed to maintain and improve its facilities. The Company at all times evaluates its capital expenditure program in light of prevailing economic conditions.

During the six months ended June 30, 2011 and 2010, respectively, the Company paid cash dividends of $1,616,000 and $1,595,000. The Company reacquired 24,474 and 27,737 shares of its common stock at a total cost of $281,000 and $269,000 in the six-month periods ended June 30, 2011 and June 30, 2010, respectively, pursuant to its stock repurchase program. The Company anticipates that it will continue to pay dividends and that it will repurchase and retire additional shares of its common stock in the future as financial conditions permit.

On June 25, 2010, the Company entered into a 3-year credit agreement with Fifth Third Bank that made available to the Company up to $15,000,000 on a revolving credit basis. Interest is payable at LIBOR plus 0.90% based upon the one-month LIBOR rate for U.S. dollar based borrowings (1.09% at June 30, 2011). The Company pays an annual commitment fee of 0.15% on the average unused portion of the commitment. The available balance under the credit agreement is reduced by outstanding letters of credit. As of June 30, 2011, there were no balances outstanding under letters of credit. The revolving credit agreement expires on June 24, 2013. At the option of the Company, any outstanding balance on the agreement at that date will convert to a one-year term loan. On June 30, 2010, the Company’s previous revolving credit agreement with Wachovia Bank expired.

The credit agreement with Fifth Third Bank contains restrictive provisions concerning liabilities to tangible net worth ratios (.75:1), other borrowings, and fixed charges coverage ratio (2.5:1). The Company is in full compliance with all terms, conditions and covenants of the credit agreement.

The Company believes that its cash flows from operating activities together with other capital resources and funds from credit sources will be adequate to meet all of its funding requirements for the remainder of the year and for the foreseeable future.

ITEM 3. Quantitative and Qualitative Disclosures About Market Risk

Not applicable.

ITEM 4. Controls and Procedures

The Principal Executive Officer, Michael Benstock, and the Principal Financial Officer, Andrew D. Demott, Jr., evaluated the effectiveness of the Company’s disclosure controls and procedures as of the end of the period covered by this report (the “Evaluation Date”), and, based on such evaluation, concluded that, as of the Evaluation Date, the Company’s disclosure controls and procedures were effective to ensure that information the Company is required to disclose in its filings with the Securities and Exchange Commission under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported, within the time periods specified in the Commission’s rules and forms, and to ensure that information required to be disclosed by the Company in the reports that it files or submits under the Exchange Act is accumulated and communicated to the Company’s management, including its principal executive officer and principal financial officer, as appropriate to allow timely decisions regarding required disclosure.

There have been no changes in the Company’s internal control over financial reporting identified in connection with this evaluation required by Rule 13a-15(d) under the Exchange Act that occurred during the period covered by this report that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.

18

PART II - OTHER INFORMATION

ITEM 1. Legal Proceedings

None.

ITEM 1A. Risk Factors

We are exposed to certain risks and uncertainties that could have a material adverse impact on our business, financial condition and operating results. There have been no material changes to the Risk Factors described in Part I, Item 1A-Risk Factors in our Annual Report on Form 10-K for the year ended December 31, 2010.

ITEM 2. Unregistered Sales of Equity Securities and Use of Proceeds

There were no unregistered sales of equity securities during the quarter ended June 30, 2011, that were not previously reported in a Current Report on Form 8-K.

ISSUER PURCHASES OF EQUITY SECURITIES

The table below sets forth the information with respect to purchases made by or on behalf of Superior Uniform Group, Inc. or any “affiliated purchaser” (as defined in Rule 10b-18(a)(3) under the Exchange Act), of our common shares during the three months ended June 30, 2011.

Period	(a) Total Number of Shares Purchased		(b) Average Price Paid per Share		(c) Total Number of Shares Purchased as Part of Publicly Announced Plans or Programs		(d) Maximum Number of Shares that May Yet Be  Purchased Under the Plans or Programs (1)
Month #1 (April 1, 2011 to April 30, 2011)		3,720	$	11.56		3,720
Month #2 (May 1, 2011 to May 31, 2011)		9,008	$	11.61		9,008
Month #3 (June 1, 2011 to June 30, 2011)		1,841	$	11.04		1,841
TOTAL		14,569	$	11.53		14,569		363,675

(1) On August 1, 2008, the Company’s Board of Directors approved an increase to the outstanding authorization to allow for the repurchase of 1,000,000 additional shares of the Company’s outstanding shares of common stock. There is no expiration date or other restriction governing the period over which the Company can make share repurchases under the program. All such purchases were open market transactions.

Under our credit agreement with Fifth Third, if an event of default exists, we may not make distributions to our shareholders. The Company is in full compliance with all terms, conditions and covenants of its credit agreement.

ITEM 3. Defaults Upon Senior Securities

Inapplicable.

ITEM 4. Removed and Reserved

ITEM 5. Other Information

None.

ITEM 6. Exhibits

See Exhibit Index.

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

Date: July 26, 2011	SUPERIOR UNIFORM GROUP, INC.
	By:	/s/ Michael Benstock
		Michael Benstock
		Chief Executive Officer (Principal Executive Officer)
	By:	/s/ Andrew D. Demott, Jr.
		Andrew D. Demott, Jr.
		Exec. Vice President, Chief Financial Officer and Treasurer (Principal Financial and Accounting Officer)

20

EXHIBIT INDEX

Exhibit No.	Description
15	Grant Thornton LLP Awareness Letter.
31.1	Certification by the Chief Executive Officer (Principal Executive Officer) pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2	Certification by the Chief Financial Officer (Principal Financial and Accounting Officer) pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32	Certification of Periodic Financial Report by the Chief Executive Officer and the Chief Financial Officer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS	XBRL Instance Document.
101.SCH	XBRL Taxonomy Extension Schema Document.
101.CAL	XBRL Taxonomy Extension Calculation Linkbase Document.
101.LAB	XBRL Taxonomy Extension Label Linkbase Document.
101.PRE	XBRL Taxonomy Extension Presentation Linkbase Document.

21

EX-15

Exhibit 15

Superior Uniform Group, Inc.

10055 Seminole Boulevard

Seminole, Florida 33772

We have reviewed, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the unaudited interim financial information of Superior Uniform Group, Inc. and subsidiaries for the periods ended June 30, 2011 and 2010, as indicated in our report dated July 26, 2011; because we did not perform an audit, we expressed no opinion on that information.

We are aware that our report referred to above, which is included in your Quarterly Report on Form 10-Q for the quarter ended June 30, 2011 is incorporated by reference in Registration Statement on Form S-8 (File No. 33-105906, effective June 6, 2003).

We also are aware that the aforementioned report, pursuant to Rule 436(c) under the Securities Act of 1933, is not considered a part of the Registration Statement prepared or certified by an accountant within the meaning of Sections 7 and 11 of that Act.

/s/ GRANT THORNTON LLP

Tampa, Florida

July 26, 2011

EX-31.1

Exhibit 31.1

CERTIFICATIONS

I, Michael Benstock, certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of Superior Uniform Group, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: July 26, 2011

/s/ Michael Benstock

Michael Benstock

Chief Executive Officer

(Principal Executive Officer)

EX-31.2

Exhibit 31.2

CERTIFICATIONS

I, Andrew D. Demott, Jr., certify that:

1. I have reviewed this Quarterly Report on Form 10-Q of Superior Uniform Group, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer(s) and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer(s) and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: July 26, 2011

/s/ Andrew D. Demott, Jr.

Andrew D. Demott, Jr.

Exec. Vice President, Chief

Financial Officer and Treasurer

(Principal Financial and Accounting Officer)

EX-32

Exhibit 32

Written Statement of the Chief Executive Officer and the Chief Financial Officer

Pursuant to 18 U.S.C. §1350

Solely for the purposes of complying with 18 U.S.C. §1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, we, the undersigned Chief Executive Officer and Chief Financial Officer of Superior Uniform Group, Inc. (the “Company”), hereby certify, based on our knowledge, that the Quarterly Report on Form 10-Q of the Company for the period ended June 30, 2011 (the “Report”) fully complies with the requirements of Section 13(a) of the Securities Exchange Act of 1934 and that information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

/s/ Michael Benstock

Michael Benstock

Chief Executive Officer

(Principal Executive Officer)

/s/ Andrew D. Demott, Jr.

Andrew D. Demott, Jr.

Chief Financial Officer

(Principal Financial and Accounting Officer)

Date: July 26, 2011

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Document And Entity Information	6 Months Ended
	Jun. 30, 2011	Jul. 20, 2011
Document And Entity Information
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Jun. 30, 2011
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2011
Entity Registrant Name	SUPERIOR UNIFORM GROUP INC
Entity Central Index Key	0000095574
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		5,993,021

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Supplemental Cash Flow Information

6 Months Ended

Jun. 30, 2011

Supplemental Cash Flow Information

Supplemental Cash Flow Information

NOTE 5 – Supplemental Cash Flow Information:

Cash paid for income taxes was $345,000 and $647,000, respectively, for the six-month periods ended June 30, 2011 and 2010. Cash paid for interest was $12,000 and $20,000, respectively, for the six-month periods ended June 30, 2011 and 2010.

Additionally, the Company issued a warrant valued at $800,000 to acquire 360,000 shares of the Company's common stock as partial payment for the License Agreement.

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Contingencies

6 Months Ended

Jun. 30, 2011

Contingencies

Contingencies

NOTE 6 – Contingencies:

The Company is involved in various legal actions and claims arising from the normal course of business. In the opinion of management, the ultimate outcome of these matters will not have a material impact on the Company's results of operations, cash flows, or financial position.

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Condensed Consolidated Statements Of Earnings (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011	Jun. 30, 2010
Condensed Consolidated Statements Of Earnings
Net sales	$ 27,505,656	$ 26,629,161	$ 54,404,256	$ 52,609,023
Costs and expenses:
Cost of goods sold	17,577,789	17,245,178	34,625,470	34,293,552
Selling and administrative expenses	8,489,733	7,845,209	17,395,583	15,966,006
Interest expense	5,735	5,604	11,882	8,078
Total expenses	26,073,257	25,095,991	52,032,935	50,267,636
Earnings before taxes on income	1,432,399	1,533,170	2,371,321	2,341,387
Income tax expense	500,000	550,000	840,000	850,000
Net earnings	$ 932,399	$ 983,170	$ 1,531,321	$ 1,491,387
Weighted average number of shares outstanding during the period (Basic)	5,995,147	5,901,723	5,986,987	5,904,889
Weighted average number of shares outstanding during the period (Diluted)	6,092,118	5,957,641	6,081,544	5,958,825
Per Share Data :
Net earnings	$ 0.16	$ 0.17	$ 0.26	$ 0.25
Diluted:
Net earnings	$ 0.15	$ 0.17	$ 0.25	$ 0.25
Cash dividends per common share	$ 0.135	$ 0.135	$ 0.27	$ 0.27

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Condensed Consolidated Balance Sheets (USD $)	Jun. 30, 2011		Dec. 31, 2010
CURRENT ASSETS:
Cash and cash equivalents	$ 2,305,724		$ 9,107,461	[1]
Accounts receivable and other current assets	25,333,960		21,827,978	[1]
Inventories	34,198,932	[2]	31,029,947	[1],[2]
TOTAL CURRENT ASSETS	61,838,616		61,965,386	[1]
PROPERTY, PLANT AND EQUIPMENT, NET	9,199,546		9,463,884	[1]
OTHER INTANGIBLE ASSETS, NET	3,231,317		911,225	[1]
DEFERRED INCOME TAXES	2,090,000		1,680,000	[1]
OTHER ASSETS	135,259		173,403	[1]
TOTAL ASSETS	76,494,738		74,193,898	[1]
CURRENT LIABILITIES:
Accounts payable	5,781,605		5,103,768	[1]
Other current liabilities	3,198,062		3,713,038	[1]
TOTAL CURRENT LIABILITIES	8,979,667		8,816,806	[1]
LONG-TERM PENSION LIABILITY	3,687,340		3,535,470	[1]
OTHER LONG-TERM LIABILITIES	800,000		742,000	[1]
SHAREHOLDERS' EQUITY:
Preferred stock, $1 par value - authorized 300,000 shares (none issued)				[1]
Common stock, $.001 par value - authorized 50,000,000 shares, issued and outstanding - 5,993,551 and 5,959,975 shares, respectively.	5,993		5,960	[1]
Additional paid-in capital	18,877,138		16,753,094	[1]
Retained earnings	48,040,472		48,402,710	[1]
Accumulated other comprehensive loss, net of tax:
Pensions	(3,895,872)		(4,062,142)	[1]
TOTAL SHAREHOLDERS' EQUITY	63,027,731		61,099,622	[1]
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY	$ 76,494,738		$ 74,193,898	[1]

[1] The balance sheet as of December 31, 2010 has been derived from the audited balance sheet as of that date and has been condensed.

[2] Finished goods 22487052, 23828283,Work in process 112507, 66853 Raw materials 11599373, 7134811 Inventories 34198932, 31029947

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Condensed Consolidated Balance Sheets (Parenthetical) (USD $)	Jun. 30, 2011	Dec. 31, 2010
Condensed Consolidated Balance Sheets
Preferred stock, par value	$ 1	$ 1
Preferred stock, shares authorized	300,000	300,000
Preferred stock, shares issued	0	0
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	50,000,000	50,000,000
Common stock, shares issued	5,993,551	5,959,975
Common stock, shares outstanding	5,993,551	5,959,975
Finished goods	$ 22,487,052	$ 23,828,283
Work in process	112,507	66,853
Raw materials	$ 11,599,373	$ 7,134,811

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Condensed Consolidated Statements Of Cash Flows (USD $)	6 Months Ended
	Jun. 30, 2011		Jun. 30, 2010
CASH FLOWS FROM OPERATING ACTIVITIES
Net earnings	$ 1,531,321		$ 1,491,387
Adjustments to reconcile net earnings to net cash (used in) provided from operating activities:
Depreciation and amortization	1,532,531		1,317,664
Provision for bad debts	55,941		111,900
Share-based compensation expense	823,846		408,834
Deferred income tax benefit	(496,000)		(360,500)
Gain on sales of property, plant and equipment	(13,000)		(45,437)
Changes in assets and liabilities:
Accounts receivable and other current assets	(3,561,923)		(200,877)
Inventories	(3,168,985)		187,297
Other assets	38,144		(7,473)
Accounts payable	677,837		202,941
Other current liabilities	(514,976)		53,929
Pension liability	404,140		56,094
Other long-term liabilities	58,000		55,000
Net cash (used in) provided from operating activities	(2,633,124)		3,270,759
CASH FLOWS FROM INVESTING ACTIVITIES
Additions to property, plant and equipment	(733,052)		(791,705)
Disposals of property, plant and equipment	19,199		51,657
Proceeds from notes receivable collections	0		15,250
Acquisition of intangible assets	(2,061,432)
Net cash used in investing activities	(2,775,285)		(724,798)
CASH FLOWS FROM FINANCING ACTIVITIES
Proceeds from long-term debt	3,320,000		3,035,000
Repayment of long-term debt	(3,320,000)		(3,035,000)
Payment of cash dividends	(1,616,429)		(1,595,055)
Proceeds received on exercise of stock options	503,692		109,717
Common stock reacquired and retired	(280,591)		(269,096)
Net cash used in financing activities	(1,393,328)		(1,754,434)
Net (decrease) increase in cash and cash equivalents	(6,801,737)		791,527
Cash and cash equivalents balance, beginning of year	9,107,461	[1]	6,365,557
Cash and cash equivalents balance, end of period	$ 2,305,724		$ 7,157,084

[1] The balance sheet as of December 31, 2010 has been derived from the audited balance sheet as of that date and has been condensed.

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Summary Of Significant Interim Accounting Policies

6 Months Ended

Jun. 30, 2011

Summary Of Significant Interim Accounting Policies

Summary Of Significant Interim Accounting Policies

NOTE 1 – Summary of Significant Interim Accounting Policies:

a) Basis of presentation

The condensed consolidated interim financial statements include the accounts of Superior Uniform Group, Inc. and its wholly owned subsidiaries Fashion Seal Corporation, Superior Office Solutions, and their jointly owned subsidiaries, The Office Gurus, Ltda, De C.V. and The Office Masters. They also include The Office Gurus, Ltda and Scratt Kit S.R.L., wholly owned subsidiaries of Superior Office Solutions. Intercompany items have been eliminated in consolidation. The accompanying unaudited interim financial statements have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in the financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to such rules and regulations. These condensed consolidated financial statements should be read in conjunction with the audited financial statements and notes thereto included in the Company's Annual Report on Form 10-K for the year ended December 31, 2010, and filed with the Securities and Exchange Commission. The interim financial information contained herein is not certified or audited; it reflects all adjustments (consisting of only normal recurring accruals) which are, in the opinion of management, necessary for a fair statement of the operating results for the periods presented, stated on a basis consistent with that of the audited financial statements. The unaudited financial information included in this report as of and for the three and six months ended June 30, 2011 has been reviewed by Grant Thornton LLP, independent registered public accounting firm, and their review report thereon accompanies this filing. Such review was made in accordance with established professional standards and procedures for such a review. The results of operations for any interim period are not necessarily indicative of results to be expected for the full year.

b) Revenue recognition

The Company records revenue as products are shipped and title passes. A provision for estimated returns and allowances is recorded based on historical experience and current allowance programs.

c) Recognition of costs and expenses

Costs and expenses other than product costs are charged to income in interim periods as incurred, or allocated among interim periods based on an estimate of time expired, benefit received or activity associated with the periods. Procedures adopted for assigning specific cost and expense items to an interim period are consistent with the basis followed by the registrant in reporting results of operations at annual reporting dates. However, when a specific cost or expense item charged to expense for annual reporting purposes benefits more than one interim period, the cost or expense item is allocated to the interim periods.

d) Amortization of other intangible assets

The Company amortizes identifiable intangible assets on a straight line basis over their expected useful lives. Amortization expense for other intangible assets was $241,000 and $96,000 for the three-month periods ended June 30, 2011 and 2010, respectively, and $541,000 and $192,000 for the six-month periods ended June 30, 2011 and 2010, respectively.

e) Advertising expenses

The Company expenses advertising costs as incurred. Advertising costs for the three-month periods ended June 30, 2011 and 2010, respectively were $38,000 and $25,000. Advertising costs for the six-month periods ended June 30, 2011 and 2010, respectively were $59,000 and $32,000.

f) Shipping and handling fees and costs

The Company includes shipping and handling fees billed to customers in net sales. Shipping and handling costs associated with in-bound and out-bound freight are generally recorded in cost of goods sold. Other shipping and handling costs such as labor and overhead are included in selling and administrative expenses and totaled $1,368,000 and $1,512,000 for the three months ended June 30, 2011 and 2010, respectively. Other shipping and handling costs included in selling and administrative expenses totaled $2,840,000 and $3,115,000, for the six months ended June 30, 2011 and 2010, respectively.

g) Inventories

Inventories at interim dates are determined by using both perpetual records on a first-in, first-out basis and gross profit calculations.

h) Accounting for income taxes

The provision for income taxes is calculated by using the effective tax rate anticipated for the full year.

i) Employee benefit plan settlements

The Company recognizes settlement gains and losses in its financial statements when the cost of all settlements in a year is greater than the sum of the service cost and interest cost components of net periodic pension cost for the plan for the year.

j) Earnings per share

Historical basic per share data is based on the weighted average number of shares outstanding. Historical diluted per share data is reconciled by adding to weighted average shares outstanding the dilutive impact of the exercise of outstanding stock options and stock appreciation rights.

	Three Months Ended June 30,				Six Months Ended June 30,
	2011		2010		2011		2010
Net earnings used in the computation of basic and diluted earnings per share	$	932,399	$	983,170	$	1,531,321	$	1,491,387
Weighted average shares outstanding - basic		5,995,147		5,901,723		5,986,987		5,904,889
Common stock equivalents		96,971		55,918		94,557		53,936
Weighted average shares outstanding - diluted		6,092,118		5,957,641		6,081,544		5,958,825
Per Share Data :
Basic
Net earnings	$	0.16	$	0.17	$	0.26	$	0.25
Diluted
Net earnings	$	0.15	$	0.17	$	0.25	$	0.25

Awards to purchase 525,000 and 608,000 shares of common stock with weighted average exercise prices of $11.97 and $11.61 per share, were outstanding during the three-month periods ending June 30, 2011 and 2010, respectively, but were not included in the computation of diluted EPS because the awards' exercise prices were greater than the average market price of the common shares.

Awards to purchase 529,000 and 608,000 shares of common stock with weighted average exercise prices of $11.96 and $11.61 per share, were outstanding during the six-month periods ending June 30, 2011 and 2010, respectively, but were not included in the computation of diluted EPS because the awards' exercise prices were greater than the average market price of the common shares.

k) Use of estimates

The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

l) Comprehensive income

Total comprehensive income represents the change in equity during a period from sources other than transactions with shareholders and, as such, includes net earnings. For the Company, the only other component of total comprehensive income is the change in pension costs.

	Three Months Ended June 30,				Six Months Ended June 30,
	2011		2010		2011		2010
Net earnings	$	932,399	$	983,170	$	1,531,321	$	1,491,387
Other comprehensive income:
Pensions - reclassification to net earnings during the period		83,135		74,931		166,270		149,861
	$	1,015,534	$	1,058,101	$	1,697,591	$	1,641,248

m) Operating segments

Accounting standards require disclosures of certain information about operating segments and about products and services, geographic areas in which the Company operates, and their major customers. The Company has determined that currently it operates in one segment, as defined in the standards.

n) Share-based Compensation

The Company awards share-based compensation as an incentive for employees to contribute to the Company's long-term success. Historically, the Company has issued options and stock settled stock appreciation rights. At June 30, 2011, the Company had 1,428,750 shares of common stock authorized for awards of share-based compensation under its 2003 Incentive Stock and Awards Plan.

For the three months ended June 30, 2011 and 2010, respectively, the Company recognized $36,000 and $27,000 of share-based compensation recorded in selling and administrative expense in the Condensed Consolidated Statements of Earnings. This expense was offset by a $13,000 and $9,000 deferred tax benefit for non-qualified share-based compensation for the three-month period ended June 30, 2011 and 2010, respectively. For the six months ended June 30, 2011 and 2010, respectively, the Company recognized $824,000 and $409,000 of share-based compensation recorded in selling and administrative expense in the Condensed Consolidated Statements of Earnings. This expense was offset by a $145,000 and a $38,000 deferred tax benefit for non-qualified share–based compensation for the six-month period ended June 30, 2011 and 2010, respectively. As of June 30, 2011, the Company had no unrecognized compensation cost expected to be recognized for prior share-based awards.

The Company grants stock options and stock settled stock appreciation rights ("SARS") to employees that allow them to purchase shares of the Company's common stock. Options are also granted to outside members of the Board of Directors of the Company. The Company determines the fair value of stock options and SARS at the date of grant using the Black-Scholes valuation model.

All options and SARS vest immediately at the date of grant. Awards generally expire five years after the date of grant with the exception of options granted to outside directors, which expire ten years after the date of grant. The Company issues new shares upon the exercise of stock options and SARS.

During the six-month periods ended June 30, 2011 and 2010, respectively, the Company received $504,000 and $110,000 in cash from stock option exercises. No tax benefit was recognized for these exercises, as the options exercised were qualified incentive stock options. Additionally, during the quarter ended June 30, 2011, the Company received 8,491 shares of its common stock as payment for the issuance of 10,900 shares of its common stock related to the exercise of stock option agreements.

A summary of options transactions during the six months ended June 30, 2011 follows:

	No. of Shares			Weighted Average Exercise Price
Outstanding December 31, 2010		699,790		$	10.29
Granted		153,356			11.23
Exercised		(66,116	)		9.13
Lapsed		(54,000	)		11.15
Cancelled		(18,850	)		10.30
Outstanding June 30, 2011		714,180		$	10.53

At June 30, 2011, options outstanding, all of which were fully vested and exercisable, had an aggregate intrinsic value of $1,022,079.

Options exercised during the three and six-month periods ended June 30, 2011 had intrinsic values of $32,342 and $112,595, respectively. Options exercised during the three and six-month periods ended June 30, 2010 had intrinsic values of $14,301 and $19,107, respectively. The weighted average grant date fair value of the Company's options granted during the three month periods ended June 30, 2011 and 2010 were $2.56 and $1.94, respectively. The weighted average grant date fair value of the Company's options granted during the six month periods ended June 30, 2011 and 2010 was $2.92 and $2.26, respectively.

A summary of SARS transactions during the six months ended June 30, 2011 follows:

	No. of Shares			Weighted Average Exercise Price
Outstanding December 31, 2010		207,380		$	11.30
Granted		127,144			11.24
Exercised		(2,100	)		9.16
Lapsed		(75,000	)		11.20
Cancelled		—			—
Outstanding June 30, 2011		257,424		$	11.32

At June 30, 2011, SARS outstanding, all of which were fully vested and exercisable, had an aggregate intrinsic value of $175,870.

SARS exercised during the six-month period ended June 30, 2011 had an intrinsic value of $4,893. There were no SARS exercised during the six-month period ended June 30, 2010. There were 127,144 and 35,980 SARS granted during the six-month periods ended June 30, 2011 and 2010, respectively. The weighted average grant date fair value of the Company's SARS granted during the six- month periods ended June 30, 2011 and 2010 was $2.96 and $2.29, respectively.

The following table summarizes significant assumptions utilized to determine the fair value of share-based compensation awards.

	Three Months Ended June 30				Six Months Ended June 30
	SARS		Options		SARS		Options
Exercise price
2011		N/A	$	11.10	$	11.24	$	11.10-$11.24
2010		N/A	$	9.41	$	9.80	$	9.41-$9.80
Market price
2011		N/A	$	11.10	$	11.24	$	11.10-$11.24
2010		N/A	$	9.41	$	9.80	$	9.41-$9.80
Risk-free interest rate (1)
2011		N/A		3.2%		2.3%		2.3%-3.2%
2010		N/A		3.6%		2.2%		2.2%-3.6%
Expected award life (2)		N/A		10 years		5 years		5-10 years
Expected volatility (3)
2011		N/A		35.5%		43.5%		35.5%-43.5%
2010		N/A		35.3%		41.7%		35.3%-41.7%
Expected dividend yield (4)
2011		N/A		4.9%		4.8%		4.8%-4.9%
2010		N/A		5.7%		5.5%		5.5%-5.7%

(1) The risk-free interest rate is based on the yield of a U.S. treasury bond with a similar maturity as the expected life of the awards.

(2) The expected life in years for awards granted was based on the historical exercise patterns experienced by the Company when the award is made.

(3) The determination of expected stock price volatility for awards granted in each of the three and six-month periods ending June 30, was based on historical Superior common stock prices over a period commensurate with the expected life.

(4) The dividend yield assumption is based on the history and expectation of the Company's dividend payouts.

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Acquisition Of Intangible Assets

6 Months Ended

Jun. 30, 2011

Acquisition Of Intangible Assets

Acquisition Of Intangible Assets

NOTE 2 – Acquisition of Intangible Assets:

On January 4, 2011, the Company entered into a License and Distribution Agreement (the "License Agreement") with EyeLevel Interactive, LLC ("Licensor"), a leading technology company, pursuant to which the Company was granted a license to market, promote, sell and distribute garments utilizing certain intellectual property of Licensor (the "Products") to the Company's current and potential clients. The License Agreement expires three years and 180 days following the Effective Date (the "Term"). The Company may renew the License Agreement for additional three-year terms by giving written notice to Licensor at least 90 days prior to the expiration of the then current term, provided the Company has met certain sales requirements relating to the Products and is not otherwise in default under the License Agreement or any manufacturing agreement with Licensor. Any renewal of the License Agreement will be on Licensor's then current form, provided that the license fee, the restrictive covenants and certain other provisions of the License Agreement will be incorporated into the new form of agreement. The License Fee shall be payable on the first day of the renewal term.

In conjunction with the execution of the License Agreement, the Company paid Licensor a license fee (the "License Fee") equal to (1) $2.0 million cash, plus (2) a warrant to acquire 360,000 shares of the Company's common stock (the "Warrant") at the greater of the Company's closing price as quoted on the Nasdaq Stock Market or the book value per share of the Company's common stock as of the Effective Date. This Warrant will be exercisable until January 4, 2016, and has an exercise price of $10.63 per share. The Company determined the fair value of the Warrant at $800,000 utilizing the Black-Scholes valuation model. Additionally, the Company incurred $61,432 in expenses associated with the acquisition of the License Agreement. The total capitalized cost of the License Agreement is $2,861,432. This amount is being amortized over the initial term of the agreement of 42 months.

In the event the Company achieves a specified level of Gross Sales (as calculated pursuant to the License Agreement), during the initial Term, from the sale of Products, the Company will be required to pay Licensor an additional cash license fee. If the Company does not attain such level of Gross Sales during the initial Term, the Company may terminate the License Agreement. In addition to the License Fee, the Company shall pay Licensor a monthly royalty fee based upon Gross Sales from the sale of Products for the immediately preceding month of operation, subject to a minimum required annual payment if the License Agreement is not terminated prior to the end of the then current term.

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Long-Term Debt

6 Months Ended

Jun. 30, 2011

Long-Term Debt

Long-Term Debt

NOTE 3 – Long-Term Debt:

	June 30, 2011		December 31, 2010
Note payable to Wachovia, pursuant to revolving credit agreement, matured June 30, 2010	$	—	$	—
Note payable to Fifth Third Bank, pursuant to revolving credit agreement, maturing June 24, 2013	$	—	$	—

On June 25, 2010, the Company entered into a 3-year credit agreement with Fifth Third Bank that made available to the Company up to $15,000,000 on a revolving credit basis. Interest is payable at LIBOR plus 0.90% based upon the one-month LIBOR rate for U.S. dollar based borrowings (1.09% at June 30, 2011). The Company pays an annual commitment fee of 0.15% on the average unused portion of the commitment. The available balance under the credit agreement is reduced by outstanding letters of credit. As of June 30, 2011, there were no balances outstanding under letters of credit. The revolving credit agreement expires on June 24, 2013. At the option of the Company, any outstanding balance on the agreement at that date will convert to a one-year term loan. On June 30, 2010, the Company's previous revolving credit agreement with Wachovia Bank expired.

The credit agreement with Fifth Third Bank contains restrictive provisions concerning liabilities to tangible net worth ratios (.75:1), other borrowings, and fixed charges coverage ratio (2.5:1). The Company is in full compliance with all terms, conditions and covenants of the credit agreement.

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Periodic Pension Expense

6 Months Ended

Jun. 30, 2011

Periodic Pension Expense

Periodic Pension Expense

NOTE 4 – Periodic Pension Expense:

The following table presents the net periodic pension expense under our plans for the following periods:

	Three Months Ended June 30,						Six Months Ended June 30,
	2011			2010			2011			2010
Service cost - benefits earned during the period	$	141,000		$	158,000		$	280,000		$	316,000
Interest cost on projected benefit obligation		273,000			256,000			546,000			513,000
Expected return on plan assets		(337,000	)		(252,000	)		(674,000	)		(504,000	)
Amortization of prior service cost		6,000			8,000			13,000			15,000
Recognized actuarial loss		119,000			108,000			239,000			216,000
Net periodic pension cost	$	202,000		$	278,000		$	404,000		$	556,000

No contributions were made to the Company's benefit plans during the six months ended June 30, 2011. A contribution of $1,000,000 was made to the Company's benefit plans during the six months ended June 30, 2010.