EXHIBIT 99.1

NEWS RELEASE

Superior Uniform Group, Inc.

An American Stock Exchange Listed Company

10055 Seminole Boulevard

Seminole, Florida 33772-2539

Telephone (727) 397-9611

Fax (727) 803-9623

Contact: Andrew D. Demott, Jr., CFO	FOR IMMEDIATE RELEASE
(727) 803-7135

SUPERIOR UNIFORM GROUP REPORTS SECOND QUARTER RESULTS

SEMINOLE, Florida - July 28, 2005 - Superior Uniform Group, Inc., (AMEX: SGC), manufacturer of uniforms, career apparel and accessories, today announced that for the second quarter ended June 30, 2005, sales were $34,858,915 compared with 2004 second quarter sales of $35,400,090. Net income was $646,533 or $.09 per share (diluted), compared with net income of $1,277,333 or $0.17 per share (diluted) in the 2004 second quarter.

For the six months ended June 30, 2005, sales were $66,716,004, compared with sales of $69,165,310 in the six months ended June 30, 2004. Net income for the six months ended June 30, 2005 was $785,975 or $.10 per share (diluted) versus a net income of $2,407,801 or $0.32 per share (diluted) in the first six months of 2004.

Michael Benstock, Chief Executive Officer, commented: “During the first quarter of 2005, the difficulties that we experienced with the implementation of our upgraded warehouse were very tough on the company and on our customers. While we were able to correct the operational problems at the beginning of the second quarter, our sales results were impacted as certain customers reduced their volume of business at that time. We recognize that this has resulted in a loss of certain business in the short-term, but we believe that this upgrade in warehouse technology will help to keep our company in the forefront of distribution technology and will give us the competitive advantage that we need to better service our customers in a very competitive marketplace in the future. Despite the current setback in our customer base, we are continuing to focus our efforts on building a world-class sales force and top grading our organization. Our financial strength has allowed us to weather these difficult times. We believe that we are building the right sales and marketing teams and that our efforts will ultimately result in a much-improved sales profile going forward.

Earnings for the quarter were improved in comparison to the first quarter of this year. However, they are still down significantly from the second quarter of 2004. Lower sales and manufacturing volumes available to absorb fixed overheads have negatively impacted gross margins. Management is

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focused on the overhead structure of the company and has implemented staffing reductions that are expected to result in annualized payroll reductions of over $1.4 million, while still allowing the company to achieve improved results in the future.”

Superior Uniform Group, through its Signature marketing brands – Fashion Seal®, Fashion Seal Healthcare^™, Martin’s®, Worklon®, Sope Creek® and UniVogue^™ – manufactures and sells a wide range of uniforms, corporate I.D., career apparel and accessories for the hospital and healthcare fields; hotels; fast food and other restaurants; and public safety, industrial, transportation and commercial markets, as well as corporate and resort embroidered sportswear.

Statements contained in this press release which are not historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. All forward-looking statements are subject to risks and uncertainties, including without limitation those identified in the Company’s SEC filings, which could cause actual results to differ from those projected.

Comparative figures are as follows:

SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED SUMMARY OF OPERATIONS

(Unaudited)

	Three Months Ended June 30,
	2005		2004
Net sales	$	34,858,915	$	35,400,090
Costs and expenses:
Cost of goods sold		24,057,231		23,828,577
Selling and administrative expenses		9,663,516		9,477,603
Interest expense		161,635		156,577
		33,882,382		33,462,757
Earnings before taxes on income		976,533		1,937,333
Taxes on income		330,000		660,000
Net earnings	$	646,533	$	1,277,333
Basic net earnings per common share	$	0.09	$	0.17
Diluted net earnings per common share	$	0.09	$	0.17
Dividends per common share	$	0.135	$	0.135

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SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARY

CONDENSED CONSOLIDATED SUMMARY OF OPERATIONS

(Unaudited)

	Six Months Ended June 30,
	2005		2004
Net sales	$	66,716,004	$	69,165,310
Costs and expenses:
Cost of goods sold		45,572,844		46,367,477
Selling and administrative expenses		19,643,686		18,795,394
Interest expense		303,499		314,638
		65,520,029		65,477,509
Earnings before taxes on income		1,195,975		3,687,801
Taxes on income		410,000		1,280,000
Net earnings	$	785,975	$	2,407,801
Basic net earnings per common share	$	0.11	$	0.32
Diluted net earnings per common share	$	0.10	$	0.32
Dividends per common share	$	0.27	$	0.27

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SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARY

CONSOLIDATED BALANCE SHEETS

JUNE 30,

(Unaudited)

	2005			2004
ASSETS
CURRENT ASSETS
Cash and cash equivalents	$	152,128		$	8,353,750
Accounts receivable and other current assets		29,580,704			29,040,637
Inventories		44,895,222			37,958,123
TOTAL CURRENT ASSETS		74,628,054			75,352,510
PROPERTY, PLANT AND EQUIPMENT, NET		21,786,395			19,944,151
GOODWILL		1,617,411			741,929
OTHER INTANGIBLE ASSETS		1,369,413			2,475,536
OTHER ASSETS		7,466,794			6,200,333
	$	106,868,067		$	104,714,459
LIABILITIES AND SHAREHOLDERS’ EQUITY
CURRENT LIABILITIES
Accounts payable	$	5,605,736		$	5,578,207
Accrued expenses		4,181,252			5,484,786
Current portion of long-term debt		1,967,658			1,221,216
TOTAL CURRENT LIABILITIES		11,754,646			12,284,209
LONG-TERM DEBT		8,153,135			5,644,464
DEFERRED INCOME TAXES		960,000			300,000
SHAREHOLDERS’ EQUITY:
Preferred stock, $1 par value - authorized 300,000 shares (none issued)
Common stock, $.001 par value - authorized 50,000,000 shares; issued and outstanding 7,445,555 and 7,455,387, respectively		7,446			7,455
Additional paid-in capital		15,452,463			14,593,022
Retained earnings		70,760,377			72,288,309
Cumulative Comprehensive Income (Loss)		(220,000	)		(403,000	)
TOTAL SHAREHOLDERS’ EQUITY		86,000,286			86,485,786
	$	106,868,067		$	104,714,459

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