8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 OR 15(d) of
The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported) October 21, 2010  

Superior Uniform Group, Inc.
(Exact name of registrant as specified in its charter)

Florida	001-5869	11-1385670
(State or other jurisdiction of incorporation)	(Commission File Number)	(IRS Employer Identification No.)

10055 Seminole Blvd., Seminole, Florida	33772
(Address of principal executive offices)	(Zip Code)

Registrant's telephone number, including area code:   (727) 397-9611

Not Applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
	[    ]	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
	[    ]	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
	[    ]	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
	[    ]	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 2.02. Results of Operations and Financial Condition.

On October 21, 2010 the Registrant issued a press release, a copy of which is attached hereto as Exhibit 99.1 and is incorporated herein by reference.

Item 9.01. Financial Statements and Exhibits.

    Exhibit 99.1.       Press release dated October 21, 2010

SIGNATURE

    Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	Superior Uniform Group, Inc. (Registrant)
October 21, 2010 (Date)	/s/   ANDREW D. DEMOTT, JR. Andrew D. Demott, Jr. Executive Vice President, Chief Financial Officer and Treasurer

Exhibit Index
99.1	Press release dated October 21, 2010

EX-99.1

EXHIBIT 99.1

Superior Uniform Group Announces Third Quarter Operating Results

• 10% Increase in Earnings per Share for the Quarter
• 100% Increase in Earnings per Share Year to Date

SEMINOLE, Fla., Oct. 21, 2010 (GLOBE NEWSWIRE) -- Superior Uniform Group, Inc. (Nasdaq:SGC), manufacturer of uniforms, career apparel and accessories, today announced that for the third quarter ended September 30, 2010, net sales were $27,301,355 compared with 2009 third quarter net sales of $27,605,397. Net earnings were $1,372,088 or $.23 per common share (diluted), compared with net earnings of $1,256,954 or $.21 per common share (diluted) in the 2009 third quarter. 

For the nine months ended September 30, 2010, net sales were $79,910,378, compared with net sales of $76,293,014 in the nine months ended September 30, 2009. Net earnings for the nine months ended September 30, 2010 were $2,863,475 or $.48 per share (diluted), versus earnings of $1,455,281 or $.24 per share (diluted) in the first nine months of 2009.    

Michael Benstock, Chief Executive Officer, commented: "We are pleased to continue to report improved operating results in the current period despite the continued sluggish economy. While net sales were down slightly in the current quarter compared to the prior year quarter, it was the highest quarter in net sales for the last year.   Earnings per share for the quarter increased by 10% in comparison to the prior year quarter and earnings per share for the first nine months of 2010 increased 100% in comparison with the first nine months of 2009. 

"We continue to aggressively pursue new business opportunities in the marketplace in order to strengthen our market position. Our balance sheet positions us to continue to be able to do this and allows us to pursue strategic acquisitions despite the current economic environment."

ABOUT SUPERIOR

Superior Uniform Group, Inc., established in 1920, is one of America's foremost providers of fine uniforms and image apparel. Superior manages award-winning apparel programs for major corporations. They are leaders in innovative uniform program designs, global manufacturing, and state-of-the-art distribution.   Superior, through their subsidiary "The Office Gurus" is also a near-shore premium provider of cost effective bilingual contact center and office solutions.

Superior's financial strength and resources support a customer's diverse needs while embracing a "Customer 1st, Every Time!" philosophy and culture. Their commitment to service, technology, quality and value-added benefits separates them from the competition in each of their six primary markets: Healthcare, Hospitality, Food Service, Retail Employee I.D., Private Security, and Rental Service. For more information please call (800) 727-8643, or visit their Web site at: www.superioruniformgroup.com. 

Statements contained in this press release which are not historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. All forward-looking statements are subject to risks and uncertainties, including without limitation, those identified in the Company's SEC filings, which could cause actual results to differ from those projected.

Comparative figures are as follows:

SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
THREE MONTHS ENDED SEPTEMBER 30,
(Unaudited)
	2010	2009
Net sales	$ 27,301,355	$ 27,605,397
Costs and expenses:
Cost of goods sold	17,357,408	18,638,756
Selling and administrative expenses	7,953,631	7,241,362
Interest expense	8,228	28,325
	25,319,267	25,908,443
Earnings before taxes on income	1,982,088	1,696,954
Income tax expense	610,000	440,000
Net earnings	$ 1,372,088	$ 1,256,954
Per Share Data:
Basic:
Net earnings	$ 0.23	$ 0.21
Diluted:
Net earnings	$ 0.23	$ 0.21
Cash dividends per common share	$ 0.135	$ 0.135

SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
NINE MONTHS ENDED SEPTEMBER 30,
(Unaudited)
	2010	2009
Net sales	$ 79,910,378	$ 76,293,014
Costs and expenses:
Cost of goods sold	51,650,960	51,637,676
Selling and administrative expenses	23,919,637	22,547,019
Interest expense	16,306	93,038
	75,586,903	74,277,733
Earnings before taxes on income	4,323,475	2,015,281
Income tax expense	1,460,000	560,000
Net earnings	$ 2,863,475	$ 1,455,281
Per Share Data:
Basic:
Net earnings	$ 0.49	$ 0.24
Diluted:
Net earnings	$ 0.48	$ 0.24
Cash dividends per common share	$ 0.405	$ 0.405

SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
SEPTEMBER 30,
ASSETS
(Unaudited)
	2010	2009
CURRENT ASSETS:
Cash and cash equivalents	$ 10,353,829	$ 8,489,744
Accounts receivable and other current assets	19,366,370	20,894,234
Inventories	30,929,183	31,269,921
TOTAL CURRENT ASSETS	60,649,382	60,653,899
PROPERTY, PLANT AND EQUIPMENT, NET	9,816,575	11,142,850
OTHER INTANGIBLE ASSETS	1,007,384	357,238
DEFERRED INCOME TAXES	1,910,000	2,690,000
OTHER ASSETS	191,805	260,567
	$ 73,575,146	$ 75,104,554
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES:
Accounts payable	$ 5,776,951	$ 5,537,370
Other current liabilities	3,297,347	1,968,104
TOTAL CURRENT LIABILITIES	9,074,298	7,505,474
LONG-TERM PENSION LIABILITY	2,550,357	7,002,418
OTHER LONG-TERM LIABILITIES	700,000	640,000
SHAREHOLDERS' EQUITY	61,250,491	59,956,662
	$ 73,575,146	$ 75,104,554

CONTACT:  Superior Uniform Group, Inc.
          Andrew D. Demott, Jr., CFO
          (727) 803-7135