8-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 OR 15(d) of
The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported) July 22, 2010  

Superior Uniform Group, Inc.
(Exact name of registrant as specified in its charter)

Florida	001-5869	11-1385670
(State or other jurisdiction of incorporation)	(Commission File Number)	(IRS Employer Identification No.)

10055 Seminole Blvd., Seminole, Florida	33772
(Address of principal executive offices)	(Zip Code)

Registrant's telephone number, including area code:   (727) 397-9611

Not Applicable
(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
	[    ]	Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
	[    ]	Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
	[    ]	Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
	[    ]	Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Item 2.02. Results of Operations and Financial Condition.

On July 22, 2010 the Registrant issued a press release, a copy of which is attached hereto as Exhibit 99.1 and is incorporated herein by reference.

Item 9.01. Financial Statements and Exhibits.

    Exhibit 99.1.       Press release dated July 22, 2010

SIGNATURE

    Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	Superior Uniform Group, Inc. (Registrant)
July 22, 2010 (Date)	/s/   ANDREW D. DEMOTT, JR. Andrew D. Demott, Jr. Executive Vice President, Chief Financial Officer and Treasurer

Exhibit Index
99.1	Press release dated July 22, 2010

EX-99.1

EXHIBIT 99.1

Superior Uniform Group Reports Second Quarter Operating Results

• 7% Increase in Net Sales for the Quarter
• 42% Increase in Earnings per Share

SEMINOLE, Fla., July 22, 2010 (GLOBE NEWSWIRE) -- Superior Uniform Group, Inc. (Nasdaq:SGC), manufacturer of uniforms, career apparel and accessories, today announced that for the second quarter ended June 30, 2010, sales were $26,629,161, compared with 2009 second quarter sales of $24,971,523. Net earnings were $983,170 or $.17 per share (diluted), compared with earnings of $701,272 or $.12 per share (diluted) in the 2009 second quarter.

For the six months ended June 30, 2010, sales were $52,609,023, compared with sales of $48,687,617 in the six months ended June 30, 2009. Net earnings for the six months ended June 30, 2010 were $1,491,387 or $.25 per share (diluted), versus earnings of $198,327 or $.03 per share (diluted) in the first six months of 2009.

Michael Benstock, Chief Executive Officer, commented: "We are quite pleased to report continued significant improvement in our operating results in the current period. Net sales for the second quarter of 2010 increased almost 7%, primarily as a result of sales to customers acquired in our acquisition of Blade in the fourth quarter of 2009. More significantly, our earnings per share increased approximately 42% in the same period in comparison to the second quarter of 2009. This substantial improvement in earnings is partially due to the increased net sales in the current period and more significantly as a result of our streamlined cost structure.

"We continue to be well received in the marketplace and are seeing increased activity with potential customers. We are well positioned both financially and organizationally to be able to continue to report improved operating results as the economy recovers. 

"We are quite pleased with the integration of the customers that we acquired in the Blade acquisition into our business. We are continuing to search for strategic acquisition opportunities in the marketplace."

ABOUT SUPERIOR

Superior Uniform Group, Inc., established in 1920, is one of America's foremost providers of fine uniforms and image apparel. Superior manages award-winning apparel programs for major corporations. They are leaders in innovative uniform program designs, global manufacturing, and state-of-the-art distribution.   Superior, through their subsidiary "The Office Gurus" is also a near-shore premium provider of cost effective bilingual contact center and office solutions.

Superior's financial strength and resources support a customer's diverse needs while embracing a "Customer 1st, Every Time!" philosophy and culture. Their commitment to service, technology, quality and value-added benefits separates them from the competition in each of their seven primary markets: Healthcare, Hospitality, Food Service, Retail Employee I.D., Government Service, Private Security, and Rental Service. For more information please call (800) 727-8643, or visit their Web site at: www.superioruniformgroup.com. The Office Gurus (www.theofficegurus.com) enhance the overall customer experience for their strategic partners' internal and external customers.

Statements contained in this press release which are not historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. All forward-looking statements are subject to risks and uncertainties, including without limitation, those identified in the Company's SEC filings, which could cause actual results to differ from those projected.

Comparative figures are as follows:

SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
THREE MONTHS ENDED JUNE 30,
(Unaudited)
	2010	2009
Net sales	$ 26,629,161	$ 24,971,523
Costs and expenses:
Cost of goods sold	17,245,178	16,689,786
Selling and administrative expenses	7,845,209	7,235,529
Interest expense	5,604	24,936
	25,095,991	23,950,251
Earnings before taxes on income	1,533,170	1,021,272
Income tax expense	550,000	320,000
Net earnings	$ 983,170	$ 701,272
Per Share Data:
Basic:
Net earnings	$ 0.17	$ 0.12
Diluted:
Net earnings	$ 0.17	$ 0.12
Cash dividends per common share	$ 0.135	$ 0.135

SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
SIX MONTHS ENDED JUNE 30,
(Unaudited)
	2010	2009
Net sales	$ 52,609,023	$ 48,687,617
Costs and expenses:
Cost of goods sold	34,293,552	32,998,920
Selling and administrative expenses	15,966,006	15,305,657
Interest expense	8,078	64,713
	50,267,636	48,369,290
Earnings before taxes on income	2,341,387	318,327
Income tax expense	850,000	120,000
Net earnings	$ 1,491,387	$ 198,327
Per Share Data:
Basic:
Net earnings	$ 0.25	$ 0.03
Diluted:
Net earnings	$ 0.25	$ 0.03
Cash dividends per common share	$ 0.27	$ 0.27

SUPERIOR UNIFORM GROUP, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
JUNE 30,
(Unaudited)
ASSETS
	2010	2009
CURRENT ASSETS
Cash and cash equivalents	$ 7,157,084	$ 5,634,150
Accounts receivable and other current assets	20,798,608	18,246,222
Inventories	31,866,207	35,282,883
TOTAL CURRENT ASSETS	59,821,899	59,163,255
PROPERTY, PLANT AND EQUIPMENT, NET	10,528,435	11,389,504
OTHER INTANGIBLE ASSETS	1,103,541	416,778
DEFERRED INCOME TAXES	2,340,000	3,025,000
OTHER ASSETS	207,239	252,381
	$74,001,114	$74,246,918
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES
Accounts payable	$ 5,629,374	$ 4,730,988
Other current liabilities	2,280,582	2,342,173
TOTAL CURRENT LIABILITIES	7,909,956	7,073,161
LONG-TERM PENSION LIABILITY	4,941,550	7,020,296
OTHER LONG-TERM LIABILITIES	735,000	690,000
SHAREHOLDERS' EQUITY	60,414,608	59,463,461
	$74,001,114	$74,246,918

CONTACT:  Superior Uniform Group, Inc.
          Andrew D. Demott, Jr., CFO
          (727) 803-7135