EXHIBIT 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS
                       ----------------------------------

We hereby consent to the incorporation by reference in this Registration
Statement on Form S-4 (Amendment No. 1) of Elizabeth Arden, Inc. of our report
dated March 4, 2004, except as to the second paragraph of Note 12, as to which
the date is March 30, 2004, relating to the financial statements, which appears
in Elizabeth Arden Inc's Annual Report on Form 10-K for the year ended January
31, 2004. We also consent to the reference to us under the heading "Experts" in
such Registration Statement.


/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
New York, New York
April 12, 2004