<DOCUMENT>
<TYPE>EX-23.1
<SEQUENCE>3
<FILENAME>dex231.txt
<DESCRIPTION>CONSENT OF PRICEWATERHOUSECOOPERS LLP
<TEXT>
<PAGE>

                                                                    EXHIBIT 23.1

                       CONSENT OF INDEPENDENT ACCOUNTANTS
                       ----------------------------------

We hereby consent to the incorporation by reference in this Registration
Statement on Form S-4 of Elizabeth Arden, Inc. of our report dated March 13,
2003 relating to the financial statements, which appears in Elizabeth Arden
Inc's Annual Report on Form 10-K for the year ended January 31, 2003. We also
consent to the reference to us under the heading "Experts" in such Registration
Statement.

PricewaterhouseCoopers LLP
New York, New York
March 3, 2004

</TEXT>
</DOCUMENT>