0001562180-21-000074.txt : 20210105 0001562180-21-000074.hdr.sgml : 20210105 20210105160129 ACCESSION NUMBER: 0001562180-21-000074 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20210104 FILED AS OF DATE: 20210105 DATE AS OF CHANGE: 20210105 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Geist John C CENTRAL INDEX KEY: 0001393650 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 21505350 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5056 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 4 1 primarydocument.xml PRIMARY DOCUMENT X0306 4 2021-01-04 false 0000949870 BOSTON BEER CO INC SAM 0001393650 Geist John C C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE BOSTON MA 02210 false true false false Chief Sales Officer Class A Common 2021-01-04 4 S false 472.00 968.68 D 5992.00 D Class A Common 2021-01-04 4 S false 387.00 969.38 D 5605.00 D Class A Common 2021-01-04 4 S false 172.00 970.29 D 5433.00 D Class A Common 2021-01-04 4 S false 125.00 971.71 D 5308.00 D Class A Common 2021-01-04 4 S false 313.00 972.96 D 4995.00 D Class A Common 2021-01-04 4 S false 7.00 973.86 D 4988.00 D Class A Common 2021-01-04 4 S false 205.00 974.90 D 4783.00 D Class A Common 2021-01-04 4 S false 82.00 976.32 D 4701.00 D Class A Common 2021-01-04 4 S false 13.00 977.88 D 4688.00 D Class A Common 2021-01-04 4 S false 100.00 984.11 D 4588.00 D The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 6, 2020. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 82 shares is from $976.03 to $976.58. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 13 shares is from $977.19 to $978.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 100 shares is from $983.99 to $984.23. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 472 shares is from $968.00 to $968.94. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The shares reported include 4,566 shares of restricted stock subject to vesting conditions. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 387 shares is from $969.00 to $969.94. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 172 shares is from $970.00 to $970.86. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 125 shares is from $971.00 to $971.87. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 313 shares is from $972.00 to $972.98. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 7 shares is from $973.03 to $974.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 205 shares is from $974.89 to $975.03. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. Michael G. Andrews under POA for the benefit of John C. Geist 2021-01-05