0001562180-18-000127.txt : 20180103 0001562180-18-000127.hdr.sgml : 20180103 20180103164928 ACCESSION NUMBER: 0001562180-18-000127 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20180102 FILED AS OF DATE: 20180103 DATE AS OF CHANGE: 20180103 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Geist John C CENTRAL INDEX KEY: 0001393650 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 18506139 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5056 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 4 1 primarydocument.xml PRIMARY DOCUMENT X0306 4 2018-01-02 false 0000949870 BOSTON BEER CO INC SAM 0001393650 Geist John C C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE BOSTON MA 02210 false true false false Chief Sales Officer Class A Common 2018-01-02 4 M false 8000.00 95.09 A 9576.00 D Class A Common 2018-01-02 4 S false 4264.00 187.37 D 5312.00 D Class A Common 2018-01-02 4 S false 265.00 188.14 D 5047.00 D Class A Common 2018-01-02 4 S false 2271.00 189.21 D 2776.00 D Class A Common 2018-01-02 4 S false 1317.00 190.00 D 1459.00 D Class A Common Stock Option 95.09 2018-01-02 4 M false 8000.00 0.00 D 2016-01-01 2020-12-31 Class A Common 8000.00 16000.00 D The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on October 31, 2017. The shares reported include 1,459 shares of restricted stock subject to vesting conditions. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 4,264 shares is from $187.00 to $187.95. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 265 shares is from $188.00 to $188.90. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,271 shares is from $189.00 to $189.80. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The option vests in five annual installments, on January 1 in the years 2016 to 2020, provided that the Reporting Person remains employed by the Company on the applicable vesting dates. Michael G. Andrews under POA for the benefit of John C. Geist 2018-01-03