<SEC-DOCUMENT>0001308179-21-000206-index.html : 20210409
<SEC-HEADER>0001308179-21-000206.hdr.sgml : 20210409
<ACCEPTANCE-DATETIME>20210409090007
ACCESSION NUMBER:		0001308179-21-000206
CONFORMED SUBMISSION TYPE:	DEF 14A
PUBLIC DOCUMENT COUNT:		28
CONFORMED PERIOD OF REPORT:	20210519
FILED AS OF DATE:		20210409
DATE AS OF CHANGE:		20210409

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BOSTON BEER CO INC
		CENTRAL INDEX KEY:			0000949870
		STANDARD INDUSTRIAL CLASSIFICATION:	MALT BEVERAGES [2082]
		IRS NUMBER:				043284048
		STATE OF INCORPORATION:			MA
		FISCAL YEAR END:			1226

	FILING VALUES:
		FORM TYPE:		DEF 14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14092
		FILM NUMBER:		21816629

	BUSINESS ADDRESS:	
		STREET 1:		ONE DESIGN CENTER PLACE
		STREET 2:		SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210
		BUSINESS PHONE:		617-368-5056

	MAIL ADDRESS:	
		STREET 1:		ONE DESIGN CENTER PLACE
		STREET 2:		SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEF 14A
<SEQUENCE>1
<FILENAME>lsam2021_def14a.htm
<DESCRIPTION>THE BOSTON BEER COMPANY, INC. - DEF 14A
<TEXT>
Document 1 - file: lsam2021_def14a.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>2
<FILENAME>check.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 2 - file: check.jpg

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<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>3
<FILENAME>footer1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 3 - file: footer1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>4
<FILENAME>lsam_proxy1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 4 - file: lsam_proxy1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>5
<FILENAME>lsam_proxy2.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 5 - file: lsam_proxy2.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>6
<FILENAME>lsamx1x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 6 - file: lsamx1x1.jpg

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<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>7
<FILENAME>lsamx2x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 7 - file: lsamx2x1.jpg

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<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>8
<FILENAME>lsamx2x2.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 8 - file: lsamx2x2.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>9
<FILENAME>lsamx4x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 9 - file: lsamx4x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>10
<FILENAME>lsamx4x2.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 10 - file: lsamx4x2.jpg

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<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>11
<FILENAME>lsamx4x3.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 11 - file: lsamx4x3.jpg

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<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>12
<FILENAME>lsamx4x5.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 12 - file: lsamx4x5.jpg

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<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>13
<FILENAME>lsamx4x4.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 13 - file: lsamx4x4.jpg

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<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>14
<FILENAME>lsamx4x6.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 14 - file: lsamx4x6.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>15
<FILENAME>lsamx11x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 15 - file: lsamx11x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>16
<FILENAME>lsamx12x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 16 - file: lsamx12x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>17
<FILENAME>lsamx12x2.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 17 - file: lsamx12x2.jpg

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<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>18
<FILENAME>lsamx13x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 18 - file: lsamx13x1.jpg

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<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>19
<FILENAME>lsamx14x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 19 - file: lsamx14x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>20
<FILENAME>lsamx14x2.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 20 - file: lsamx14x2.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>21
<FILENAME>lsamx15x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 21 - file: lsamx15x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>22
<FILENAME>lsamx15x2.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 22 - file: lsamx15x2.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>23
<FILENAME>lsamx16x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 23 - file: lsamx16x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>24
<FILENAME>lsamx16x2.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 24 - file: lsamx16x2.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>25
<FILENAME>lsamx18x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 25 - file: lsamx18x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>26
<FILENAME>lsamx18x2.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 26 - file: lsamx18x2.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>27
<FILENAME>lsamx62x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 27 - file: lsamx62x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>28
<FILENAME>uncheck.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 28 - file: uncheck.jpg

</DOCUMENT>
</SEC-DOCUMENT>