<SEC-DOCUMENT>0001308179-20-000202-index.html : 20200424
<SEC-HEADER>0001308179-20-000202.hdr.sgml : 20200424
<ACCEPTANCE-DATETIME>20200424161528
ACCESSION NUMBER:		0001308179-20-000202
CONFORMED SUBMISSION TYPE:	DEFA14A
PUBLIC DOCUMENT COUNT:		4
FILED AS OF DATE:		20200424
DATE AS OF CHANGE:		20200424
EFFECTIVENESS DATE:		20200424

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BOSTON BEER CO INC
		CENTRAL INDEX KEY:			0000949870
		STANDARD INDUSTRIAL CLASSIFICATION:	MALT BEVERAGES [2082]
		IRS NUMBER:				043284048
		STATE OF INCORPORATION:			MA
		FISCAL YEAR END:			1226

	FILING VALUES:
		FORM TYPE:		DEFA14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14092
		FILM NUMBER:		20815125

	BUSINESS ADDRESS:	
		STREET 1:		ONE DESIGN CENTER PLACE
		STREET 2:		SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210
		BUSINESS PHONE:		617-368-5056

	MAIL ADDRESS:	
		STREET 1:		ONE DESIGN CENTER PLACE
		STREET 2:		SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEFA14A
<SEQUENCE>1
<FILENAME>sam-defa14a_051420.htm
<DESCRIPTION>THE BOSTON BEER COMPANY, INC. - DEFA14A
<TEXT>
Document 1 - file: sam-defa14a_051420.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>2
<FILENAME>lsam001.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 2 - file: lsam001.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>3
<FILENAME>lsam002.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 3 - file: lsam002.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>4
<FILENAME>lsam003.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 4 - file: lsam003.jpg

</DOCUMENT>
</SEC-DOCUMENT>