<SEC-DOCUMENT>0001308179-18-000149-index.html : 20180406
<SEC-HEADER>0001308179-18-000149.hdr.sgml : 20180406
<ACCEPTANCE-DATETIME>20180406092057
ACCESSION NUMBER:		0001308179-18-000149
CONFORMED SUBMISSION TYPE:	DEF 14A
PUBLIC DOCUMENT COUNT:		24
CONFORMED PERIOD OF REPORT:	20180406
FILED AS OF DATE:		20180406
DATE AS OF CHANGE:		20180406
EFFECTIVENESS DATE:		20180406

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BOSTON BEER CO INC
		CENTRAL INDEX KEY:			0000949870
		STANDARD INDUSTRIAL CLASSIFICATION:	MALT BEVERAGES [2082]
		IRS NUMBER:				043284048
		STATE OF INCORPORATION:			MA
		FISCAL YEAR END:			1226

	FILING VALUES:
		FORM TYPE:		DEF 14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14092
		FILM NUMBER:		18742022

	BUSINESS ADDRESS:	
		STREET 1:		ONE DESIGN CENTER PLACE
		STREET 2:		SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210
		BUSINESS PHONE:		617-368-5056

	MAIL ADDRESS:	
		STREET 1:		ONE DESIGN CENTER PLACE
		STREET 2:		SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEF 14A
<SEQUENCE>1
<FILENAME>lsam2018-def14a.htm
<DESCRIPTION>THE BOSTON BEER COMPANY, INC. - DEF 14A
<TEXT>
Document 1 - file: lsam2018-def14a.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>2
<FILENAME>lsam001.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 2 - file: lsam001.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>3
<FILENAME>lsam002.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 3 - file: lsam002.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>4
<FILENAME>lsam003.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 4 - file: lsam003.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>5
<FILENAME>lsam004.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 5 - file: lsam004.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>6
<FILENAME>lsam005.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 6 - file: lsam005.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>7
<FILENAME>lsam006.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 7 - file: lsam006.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>8
<FILENAME>lsam007.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 8 - file: lsam007.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>9
<FILENAME>lsam008.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 9 - file: lsam008.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>10
<FILENAME>lsam009.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 10 - file: lsam009.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>11
<FILENAME>lsam010.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 11 - file: lsam010.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>12
<FILENAME>lsam011.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 12 - file: lsam011.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>13
<FILENAME>lsam012.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 13 - file: lsam012.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>14
<FILENAME>lsam013.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 14 - file: lsam013.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>15
<FILENAME>lsam014.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 15 - file: lsam014.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>16
<FILENAME>proxycard001.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 16 - file: proxycard001.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>17
<FILENAME>proxycard002.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 17 - file: proxycard002.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>18
<FILENAME>proxycard003.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 18 - file: proxycard003.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>19
<FILENAME>proxycard004.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 19 - file: proxycard004.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>20
<FILENAME>proxycard005.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 20 - file: proxycard005.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>21
<FILENAME>proxycard006.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 21 - file: proxycard006.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>22
<FILENAME>proxycard007.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 22 - file: proxycard007.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>23
<FILENAME>proxycard008.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 23 - file: proxycard008.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>24
<FILENAME>proxycard009.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 24 - file: proxycard009.jpg

</DOCUMENT>
</SEC-DOCUMENT>