<SEC-DOCUMENT>0001308179-16-000341-index.html : 20160413
<SEC-HEADER>0001308179-16-000341.hdr.sgml : 20160413
<ACCEPTANCE-DATETIME>20160413084734
ACCESSION NUMBER:		0001308179-16-000341
CONFORMED SUBMISSION TYPE:	DEF 14A
PUBLIC DOCUMENT COUNT:		17
CONFORMED PERIOD OF REPORT:	20160413
FILED AS OF DATE:		20160413
DATE AS OF CHANGE:		20160413
EFFECTIVENESS DATE:		20160413

FILER:

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			BOSTON BEER CO INC
		CENTRAL INDEX KEY:			0000949870
		STANDARD INDUSTRIAL CLASSIFICATION:	MALT BEVERAGES [2082]
		IRS NUMBER:				043284048
		STATE OF INCORPORATION:			MA
		FISCAL YEAR END:			1226

	FILING VALUES:
		FORM TYPE:		DEF 14A
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	001-14092
		FILM NUMBER:		161568447

	BUSINESS ADDRESS:	
		STREET 1:		ONE DESIGN CENTER PLACE
		STREET 2:		SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210
		BUSINESS PHONE:		617-368-5056

	MAIL ADDRESS:	
		STREET 1:		ONE DESIGN CENTER PLACE
		STREET 2:		SUITE 850
		CITY:			BOSTON
		STATE:			MA
		ZIP:			02210
</SEC-HEADER>
<DOCUMENT>
<TYPE>DEF 14A
<SEQUENCE>1
<FILENAME>lsam2016_def14a.htm
<DESCRIPTION>THE BOSTON BEER COMPANY, INC. - DEF 14A
<TEXT>
Document 1 - file: lsam2016_def14a.htm

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>2
<FILENAME>check.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 2 - file: check.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>3
<FILENAME>footer.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 3 - file: footer.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>4
<FILENAME>lsam_proxy1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 4 - file: lsam_proxy1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>5
<FILENAME>lsam_proxy2.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 5 - file: lsam_proxy2.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>6
<FILENAME>lsamx1x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 6 - file: lsamx1x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>7
<FILENAME>lsamx1x2.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 7 - file: lsamx1x2.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>8
<FILENAME>lsamx3x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 8 - file: lsamx3x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>9
<FILENAME>lsamx8x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 9 - file: lsamx8x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>10
<FILENAME>lsamx9x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 10 - file: lsamx9x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>11
<FILENAME>lsamx10x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 11 - file: lsamx10x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>12
<FILENAME>lsamx11x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 12 - file: lsamx11x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>13
<FILENAME>lsamx26x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 13 - file: lsamx26x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>14
<FILENAME>lsamx27x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 14 - file: lsamx27x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>15
<FILENAME>lsamx28x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 15 - file: lsamx28x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>16
<FILENAME>lsamx46x1.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 16 - file: lsamx46x1.jpg

</DOCUMENT>
<DOCUMENT>
<TYPE>GRAPHIC
<SEQUENCE>17
<FILENAME>uncheck.jpg
<DESCRIPTION>GRAPHIC
<TEXT>
Document 17 - file: uncheck.jpg

</DOCUMENT>
</SEC-DOCUMENT>