Consolidated Statements of Comprehensive Income - USD ($) shares in Thousands, $ in Thousands		12 Months Ended
		Dec. 30, 2017	Dec. 31, 2016	Dec. 26, 2015
Revenue		$ 921,736	$ 968,994	$ 1,024,040
Less excise taxes		58,744	62,548	64,106
Net revenue		862,992	906,446	959,934
Cost of goods sold		413,091	446,776	458,317
Gross profit		449,901	459,670	501,617
Advertising, promotional and selling expenses		258,649	244,213	273,629
General and administrative expenses		73,126	78,033	71,556
Impairment (gain on sale) of assets, net		2,451	(235)	258
Total operating expenses		334,226	322,011	345,443
Operating income		115,675	137,659	156,174
Interest income		549	168	56
Other expense, net		(82)	(706)	(1,220)
Total other income (expense), net		467	(538)	(1,164)
Income before provision for income tax		116,142	137,121	155,010
Provision for income taxes		17,093	49,772	56,596
Net income		$ 99,049	$ 87,349	$ 98,414
Net income per common share - basic		$ 8.18	$ 6.93	$ 7.46
Net income per common share - diluted		$ 8.09	$ 6.79	$ 7.25
Weighted-average number of common shares - diluted		12,180	12,796	13,520
Net income		$ 99,049	$ 87,349	$ 98,414
Other comprehensive (loss) income, net of tax:
Currency translation adjustment		17	(99)	(22)
Defined benefit plans liability adjustment		(202)	(53)	204
Total other comprehensive (loss) income, net of tax:		(185)	(152)	182
Comprehensive income		$ 98,864	$ 87,197	$ 98,596
Common Class A
Net income per common share - basic		$ 8.18	$ 6.93	$ 7.46
Weighted-average number of common shares - basic		8,933	9,189	9,619
Common Class B
Net income per common share - basic		$ 8.18	$ 6.93	$ 7.46
Weighted-average number of common shares - basic	[1]	3,102	3,344	3,504

[1] Change in Class B Common Stock resulted from the conversion of 125,000 shares to Class A Common Stock on November 4, 2016, 45,000 shares to Class A Common Stock on November 30, 2016, 100,000 shares to Class A Common Stock on March 7, 2017, and 79,000 shares to Class A Common Stock on October 31, 2017 with the ending number of shares reflecting the weighted average for the period.