Consolidated Statements of Comprehensive Income - USD ($) shares in Thousands, $ in Thousands		3 Months Ended		6 Months Ended
		Jul. 01, 2017	Jun. 25, 2016	Jul. 01, 2017	Jun. 25, 2016
Revenue		$ 264,664	$ 261,225	$ 437,101	$ 463,233
Less excise taxes		16,734	16,409	27,476	29,590
Net revenue		247,930	244,816	409,625	433,643
Cost of goods sold		113,911	117,940	199,262	215,236
Gross profit		134,019	126,876	210,363	218,407
Advertising, promotional and selling expenses		67,831	63,252	121,585	122,501
General and administrative expenses		19,395	21,799	37,957	42,844
Impairment of assets		1,505	37	1,505	37
Total operating expenses		88,731	85,088	161,047	165,382
Operating income		45,288	41,788	49,316	53,025
Interest income, net		86	20	170	43
Other income (expense), net		129	(206)	57	(425)
Total other income (expense), net		215	(186)	227	(382)
Income before income tax provision		45,503	41,602	49,543	52,643
Income tax provision		16,378	14,981	14,707	18,990
Net income		$ 29,125	$ 26,621	$ 34,836	$ 33,653
Net income per common share - basic		$ 2.38	$ 2.11	$ 2.82	$ 2.65
Net income per common share - diluted		$ 2.35	$ 2.06	$ 2.79	$ 2.58
Weighted-average number of common shares - diluted		12,344	12,830	12,430	12,959
Net income		$ 29,125	$ 26,621	$ 34,836	$ 33,653
Other comprehensive income:
Foreign currency translation adjustment		(10)	(88)	(10)	(92)
Comprehensive income		$ 29,115	$ 26,533	$ 34,826	$ 33,561
Common Class A
Net income per common share - basic		$ 2.38	$ 2.11	$ 2.82	$ 2.65
Weighted-average number of common shares - basic		9,092	9,181	9,161	9,278
Common Class B
Net income per common share - basic		$ 2.38	$ 2.11	$ 2.82	$ 2.65
Weighted-average number of common shares - basic	[1]	3,097	3,367	3,134	3,367

[1] Change in Class B Common Stock resulted from the conversion of 100,000 shares to Class A Common Stock on March 7, 2017, 45,000 shares to Class A Common Stock on November 30, 2016 and 125,000 shares to Class A Common Stock on November 4, 2016, with the ending number of shares reflecting the weighted average for the periods