Consolidated Statements of Comprehensive Income - USD ($) shares in Thousands, $ in Thousands		3 Months Ended		9 Months Ended
		Sep. 26, 2015	Sep. 27, 2014	Sep. 26, 2015	Sep. 27, 2014
Revenue		$ 312,638	$ 288,777	$ 794,193	$ 733,511
Less excise taxes		19,544	19,043	49,392	48,321
Net revenue		293,094	269,734	744,801	685,190
Cost of goods sold		136,084	126,738	351,950	328,579
Gross profit		157,010	142,996	392,851	356,611
Operating expenses:
Advertising, promotional and selling expenses		78,205	65,024	209,823	192,202
General and administrative expenses		17,707	15,748	52,972	48,300
Impairment of assets		218	1,577	218	1,577
Total operating expenses		96,130	82,349	263,013	242,079
Operating income		60,880	60,647	129,838	114,532
Other income (expense), net:
Interest income (expense), net		0	31	7	23
Other income (expense), net		(527)	(371)	(798)	(307)
Total other income (expense), net		(527)	(340)	(791)	(284)
Income before income tax provision		60,353	60,307	129,047	114,248
Provision for income taxes		21,729	22,381	46,748	42,579
Net income		$ 38,624	$ 37,926	$ 82,299	$ 71,669
Net income per common share - basic		$ 2.93	$ 2.91	$ 6.20	$ 5.50
Net income per common share - diluted		$ 2.85	$ 2.79	$ 6.02	$ 5.29
Weighted-average number of common shares - diluted		13,507	13,495	13,602	13,472
Net Income		$ 38,624	$ 37,926	$ 82,299	$ 71,669
Other comprehensive income, net of tax:
Foreign currency translation adjustment		(14)	0	(13)	0
Comprehensive income		$ 38,610	$ 37,926	$ 82,286	$ 71,669
Common Class A
Other income (expense), net:
Net income per common share - basic		$ 2.93	$ 2.91	$ 6.20	$ 5.50
Net income per common share - diluted		$ 2.85	$ 2.79	$ 6.02	$ 5.29
Weighted-average number of common shares - basic		9,655	9,248	9,667	9,148
Weighted-average number of common shares - diluted		13,507	13,495	13,602	13,472
Common Class B
Other income (expense), net:
Net income per common share - basic		$ 2.93	$ 2.91	$ 6.20	$ 5.50
Weighted-average number of common shares - basic	[1]	3,467	3,727	3,539	3,801

[1] Change in Class B Common Stock resulted from the conversion of 110,000 share to Class A Common Stock on November 4, 2014 and 150,000 shares to Class A Common Stock on May 6, 2015, with the thirteen and thirty-nine-week number of shares reflecting the weighted average for the periods.