Consolidated Statements of Comprehensive Income - USD ($) shares in Thousands, $ in Thousands		3 Months Ended		6 Months Ended
		Jun. 27, 2015	Jun. 28, 2014	Jun. 27, 2015	Jun. 28, 2014
Revenue		$ 268,721	$ 247,365	$ 481,555	$ 444,735
Less excise taxes		16,517	15,754	29,848	29,279
Net revenue		252,204	231,611	451,707	415,456
Cost of goods sold		115,979	108,515	215,866	201,841
Gross profit		136,225	123,096	235,841	213,615
Operating expenses:
Advertising, promotional and selling expenses		71,370	65,922	131,618	127,179
General and administrative expenses		18,036	16,681	35,265	32,552
Total operating expenses		89,406	82,603	166,883	159,731
Operating income		46,819	40,493	68,958	53,884
Other income (expense), net:
Interest income (expense), net		11	(5)	7	(9)
Other income (expense), net		54	201	(271)	65
Total other income (expense), net		65	196	(264)	56
Income before income tax provision		46,884	40,689	68,694	53,940
Provision for income taxes		16,952	15,261	25,019	20,197
Net income		$ 29,932	$ 25,428	$ 43,675	$ 33,743
Net income per common share - basic		$ 2.24	$ 1.95	$ 3.28	$ 2.59
Net income per common share - diluted		$ 2.18	$ 1.88	$ 3.18	$ 2.49
Weighted-average number of common shares - diluted		13,667	13,486	13,650	13,461
Other comprehensive income, net of tax:
Foreign currency translation adjustment		$ (5)		$ 1
Comprehensive income		$ 29,927	$ 25,428	$ 43,676	$ 33,743
Common Class A
Other income (expense), net:
Net income per common share - basic		$ 2.24	$ 1.95	$ 3.28	$ 2.59
Net income per common share - diluted		$ 2.18	$ 1.88	$ 3.18	$ 2.49
Weighted-average number of common shares - basic		9,748	9,196	9,673	9,097
Weighted-average number of common shares - diluted		13,667	13,486	13,650	13,461
Common Class B
Other income (expense), net:
Net income per common share - basic		$ 2.24	$ 1.95	$ 3.28	$ 2.59
Weighted-average number of common shares - basic	[1]	3,532	3,770	3,575	3,837

[1] Change in Class B Common Stock resulted from the conversion of 150,000 shares to Class A Common Stock on May 6, 2015, with the 26-week number of shares reflecting the weighted average for the period.