0001140361-17-000480.txt : 20170104 0001140361-17-000480.hdr.sgml : 20170104 20170104172115 ACCESSION NUMBER: 0001140361-17-000480 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20170103 FILED AS OF DATE: 20170104 DATE AS OF CHANGE: 20170104 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5056 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Geist John C CENTRAL INDEX KEY: 0001393650 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 17507036 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 4 1 doc1.xml FORM 4 X0306 4 2017-01-03 0 0000949870 BOSTON BEER CO INC SAM 0001393650 Geist John C C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE BOSTON, MA X1 02210 0 1 0 0 Chief Sales Officer Class A Common 2017-01-03 4 S 0 43 168.15 A 394 D Class A Common 2017-01-03 4 S 0 19 169.22 D 374 D Class A Common 2017-01-03 4 S 0 89 170.32 D 285 D Class A Common 2017-01-03 4 S 0 17 171.04 D 268 D The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 43 shares is from $167.75 to $168.60. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 19 shares is from $168.80 to $169.40. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 89 shares is from $169.90 to $170.85. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 17 shares is from $170.90 to $171.50. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The shares reported include 268 shares of restricted stock subject to vesting conditions. Michael G. Andrews under POA for the benefit of John C. Geist 2017-01-04