0001140361-16-089103.txt : 20161208 0001140361-16-089103.hdr.sgml : 20161208 20161208161050 ACCESSION NUMBER: 0001140361-16-089103 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20161207 FILED AS OF DATE: 20161208 DATE AS OF CHANGE: 20161208 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5056 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: KOCH C JAMES CENTRAL INDEX KEY: 0001008079 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 162041536 MAIL ADDRESS: STREET 1: C/O THE BOSTON BEER COMPANY STREET 2: 75 ARLINGTON ST CITY: BOSTON STATE: MA ZIP: 02116 4 1 doc1.xml FORM 4 X0306 4 2016-12-07 0 0000949870 BOSTON BEER CO INC SAM 0001008079 KOCH C JAMES C/O THE BOSTON BEER COMPANY ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 1 1 1 0 Chairman Class A Common 2016-12-07 4 S 0 3800 173.49 D 166200 D Class A Common 2016-12-07 4 S 0 10300 174.23 D 155900 D Class A Common 2016-12-07 4 S 0 100 174.95 D 155800 D Class A Common 2016-12-07 4 S 0 800 176.08 D 155000 D Class A Common 2016-12-07 5 G 0 22000 0 D 133000 D Class A Common 2016-12-07 5 G 0 7500 0 D 125500 D Class A Common 2016-12-07 5 G 0 22000 0 A 22000 I By Foundation managed by Reporting Person Class A Common 44248 I By LLC managed by spouse Class A Common 23486 I Custodian for children under UGTMA Class A Common 5000 I By Trust as Trustee Class A Common 3656 I By spouse as custodian for children under UGTMA Class A Common 2532 I By spouse in trust for children The transactions reported in these rows were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 7, 2016. This transaction is a Form 5 transaction being voluntarily reported early. On the Transaction Date, the Reporting Person gifted 22,000 shares from his direct ownership into a foundation he controls. Also on the Transaction Date, the Reporting Person gifted 7,500 shares from his direct ownership to a charitable foundation for which he exercises no control or ownership. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,800 shares is from $172.90 to $173.80. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 10,300 shares is from $173.90 to $174.78. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 800 shares is from $176.00 to $176.20. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. Michael G. Andrews under POA for the benefit of C. James Koch 2016-12-08