0001140361-15-024326.txt : 20150615 0001140361-15-024326.hdr.sgml : 20150615 20150615170039 ACCESSION NUMBER: 0001140361-15-024326 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20150612 FILED AS OF DATE: 20150615 DATE AS OF CHANGE: 20150615 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5061 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Lim Ai-Li CENTRAL INDEX KEY: 0001543082 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 15931792 MAIL ADDRESS: STREET 1: 35 RIVER GLEN ROAD CITY: WELLESLEY STATE: MA ZIP: 02481 4 1 doc1.xml FORM 4 X0306 4 2015-06-12 0 0000949870 BOSTON BEER CO INC SAM 0001543082 Lim Ai-Li C/O THE BOSTON BEER COMPANY 1 DESIGN CENTER PLACE, STE. 850 BOSTON MA 02210 0 1 0 0 V.P. of Human Resources Class A Common 2015-06-12 4 M 0 1333 99.01 A 1745 D Class A Common 2015-06-12 4 S 0 1033 250.69 D 712 D Class A Common 2015-06-12 4 S 0 300 251.40 D 412 D Class A Common Stock Option 99.01 2015-06-12 4 M 0 1333 0 D 2015-02-27 2022-02-26 Class A Common 24000 18541 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 11, 2015. The shares reported include 412 shares of restricted stock subject to vesting conditions. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,033 shares is from $250.40 to $251.00. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The option vests in three equal installments of 8,000 shares each: the first on 2/27/2015, the second on 2/27/2016, and the third on 2/27/2017, provided that the Reporting Person remains employed by the Issuer as of the applicable vesting date. Kathleen Wade under POA for the benefit of Ai-Li Lim 2015-06-15