0001140361-15-003149.txt : 20150129 0001140361-15-003149.hdr.sgml : 20150129 20150129161901 ACCESSION NUMBER: 0001140361-15-003149 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20150128 FILED AS OF DATE: 20150129 DATE AS OF CHANGE: 20150129 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5061 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: ROPER MARTIN F CENTRAL INDEX KEY: 0001206513 STATE OF INCORPORATION: MA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 15559154 4 1 doc1.xml FORM 4 X0306 4 2015-01-28 0 0000949870 BOSTON BEER CO INC SAM 0001206513 ROPER MARTIN F C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 1 1 0 0 President and C.E.O. Class A Common 2015-01-28 4 M 0 10000 245.59 A 11030 D Class A Common 2015-01-28 4 S 0 1000 311.45 D 10030 D Class A Common 2015-01-28 4 S 0 1300 312.42 D 8730 D Class A Common 2015-01-28 4 S 0 1500 313.88 D 7230 D Class A Common 2015-01-28 4 S 0 305 314.71 D 6925 D Class A Common 2015-01-28 4 S 0 980 316.27 D 5945 D Class A Common 2015-01-28 4 S 0 3348 317.21 D 2597 D Class A Common 2015-01-28 4 S 0 572 317.89 D 2025 D Class A Common 2015-01-28 4 S 0 695 319.01 D 1330 D Class A Common 2015-01-28 4 S 0 300 320 D 1030 D Class A Common Stock Option 245.59 2015-01-28 4 M 0 10000 0 D 2014-08-05 2015-06-30 Class A Common 10000 120773 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 5, 2014. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,000 shares is from $310.93 to $311.90. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,300 shares is from $312.02 to $312.92. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,500 shares is from $313.28 to $314.04. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 305 shares is from $314.64 to $314.78. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 980 shares is from $315.66 to $316.56. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 3,348 shares is from $316.70 to $317.61. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 572 shares is from $317.75 to $318.20. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 695 shares is from $319.00 to $319.05. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The option vests in 5 equal installments; the first on January 1, 2014, and the final vesting on January 1, 2018, subject to the Reporting Person remaining employed by the Issuer on the applicable vesting date. With respect to certain shares, the option expires on December 31, 2017. All options are subject to earlier expiration based on certain contingencies. Kathleen Wade under POA for the benefit of Martin F. Roper 2015-01-29