0001140361-15-003024.txt : 20150128 0001140361-15-003024.hdr.sgml : 20150128 20150128160746 ACCESSION NUMBER: 0001140361-15-003024 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20150127 FILED AS OF DATE: 20150128 DATE AS OF CHANGE: 20150128 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5061 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: ROPER MARTIN F CENTRAL INDEX KEY: 0001206513 STATE OF INCORPORATION: MA FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 15554983 4 1 doc1.xml FORM 4 X0306 4 2015-01-27 0 0000949870 BOSTON BEER CO INC SAM 0001206513 ROPER MARTIN F C/O THE BOSTON BEER COMPANY, INC. ONE DESIGN CENTER PLACE, SUITE 850 BOSTON MA 02210 1 1 0 0 President and C.E.O. Class A Common 2015-01-27 4 M 0 10000 248.45 A 11030 D Class A Common 2015-01-27 4 S 0 610 315.46 D 10420 D Class A Common 2015-01-27 4 S 0 991 316.24 D 9429 D Class A Common 2015-01-27 4 S 0 2530 317.26 D 6899 D Class A Common 2015-01-27 4 S 0 2130 318.29 D 4769 D Class A Common 2015-01-27 4 S 0 1539 319.35 D 3230 D Class A Common 2015-01-27 4 S 0 900 320.14 D 2330 D Class A Common 2015-01-27 4 S 0 400 321 D 1930 D Class A Common 2015-01-27 4 S 0 800 322.17 D 1130 D Class A Common 2015-01-27 4 S 0 100 323 D 1030 D Class A Common Stock Option 248.45 2015-01-27 4 M 0 10000 0 D 2014-08-05 2015-06-30 Class A Common 10000 130773 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on August 5, 2014. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 610 shares is from $314.77 to $315.67. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 991 shares is from $315.97 to $316.46. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,530 shares is from $317.00 to $317.75. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 2,130 shares is from $318.00 to $318.99. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,539 shares is from $319.00 to $319.82. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 900 shares is from $320.00 to $320.41. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 800 shares is from $322.00 to $322.45. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant. The option vests in 5 equal installments; the first on January 1, 2014, and the final vesting on January 1, 2018, subject to the Reporting Person remaining employed by the Issuer on the applicable vesting date. With respect to certain shares, the option expires on December 31, 2017. All options are subject to earlier expiration based on certain contingencies. Kathleen Wade under POA for the benefit of Martin F. Roper 2014-01-28