0001140361-15-002159.txt : 20150120 0001140361-15-002159.hdr.sgml : 20150119 20150120155745 ACCESSION NUMBER: 0001140361-15-002159 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20150116 FILED AS OF DATE: 20150120 DATE AS OF CHANGE: 20150120 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: BOSTON BEER CO INC CENTRAL INDEX KEY: 0000949870 STANDARD INDUSTRIAL CLASSIFICATION: MALT BEVERAGES [2082] IRS NUMBER: 043284048 STATE OF INCORPORATION: MA FISCAL YEAR END: 1226 BUSINESS ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 BUSINESS PHONE: 617-368-5061 MAIL ADDRESS: STREET 1: ONE DESIGN CENTER PLACE STREET 2: SUITE 850 CITY: BOSTON STATE: MA ZIP: 02210 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: PEARSON CUMMIN CENTRAL INDEX KEY: 0001233888 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-14092 FILM NUMBER: 15535975 MAIL ADDRESS: STREET 1: 22 BALDWIN FARMS SOUTH CITY: GREENWICH STATE: CT ZIP: 06831 4 1 doc1.xml FORM 4 X0306 4 2015-01-16 0 0000949870 BOSTON BEER CO INC SAM 0001233888 PEARSON CUMMIN 22 BALDWIN FARMS SOUTH GREENWICH CT 06831 1 0 0 0 Class A Common 2015-01-16 4 M 0 2500 29.33 A 9423 D Class A Common 2015-01-16 4 S 0 2500 300 D 6923 D Stock Option (Right to Buy) 29.33 2015-01-16 4 M 0 2500 0 D 2009-06-02 2019-06-02 Class A Common 5000 2500 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 14, 2014. Kathleen Wade under POA on behalf of Pearson C. Cummin, III 2015-01-20